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Nowadays, the usage of baby care products is becoming increasingly popular across the globe as it makes the lives of parents simpler and easier. The certain benefits of the use of baby care products include skin protection, reduce the chances of getting diseases, provide nutritious food, and others. Doctors and healthcare professionals increasingly giving recommendations to parents on what product to use depending on the situation is helping to accelerate the demand. Furthermore, the busy professional parents escalate consumption of the baby care product which has the ability to help monitor a baby from a remote location act as an opportunity for the growth of the market. For instance, Volwco smart digital baby monitor comes with two-way audio talk, sensors to monitor the temperature of the baby, infrared night vision, and LCD screen.
The increasing concern of the health of a baby owing to large number of babies experiencing various health issues such as skin rash, respiratory distress, birth complications, and others act as a driving factor for the market growth. For instance, according to the data published by the World Health Organisation, December 2018, there is an assessment of about 30 million babies who are born too soon, too small and these babies have a higher chance of obtaining various types of health issues. Furthermore, the rising establishment of daycare centers in various parts of the world has also played a vital role for the increase in consumption of the baby care products. Additionally, the ability to generate comfort and help to simplify in handling a baby especially during traveling increases the usage of baby care products such as a diaper, wipes, diaper bags, and others. The escalating number of parents increasing their spending made on readymade baby food products owing to those products possessing high nutritional values for babies helps to upsurge the consumption rate.
However, allergic reactions happening to babies with a weak immune system or sensitive skin through the use and consumption of baby care product is acting as a hampering factor for the market growth.
Key Market Driver -
The growing concern of the health of a baby act as a driving factor for the market growth.
Key Market Restraint -
Some babies experiencing allergic reaction to various type of products is acting as restraining factor for the market growth.
Danone S.A.,HiPP GmbH & Co. Vertrieb KG, Bellamy's Organic Kimberly-Clark Corporation, Nestle S.A, Johnson & Johnson, are the key companies operating in the baby care products market.
The baby care products market is segmented into by product type, quality, sales channel, and geography.
On the basis of product type, the market is fragmented into cosmetic & toiletries, baby food, and baby safety & convenience. Cosmetic & Toiletries are anticipated to the largest shareholder owing to its sub-segments such as skincare, bath, hair care, and others are highly essential in maintaining babies' health and hygiene which is resulting to possessing a higher consumption rate on a daily basis as compared to other segments.
Based on quality, the product is grouped into low, standard, and premium. Standard quality is projected to be the dominant segment on an account of the affordability of the product to large number of consumers while still possessing many of the features of premium quality.
By sales channel, the market is divided into supermarket/hypermarket, specialty stores, and e-commerce. Supermarket/ hypermarket is estimated to be the leading market shareholder due to providing conveniences to large number of busy parents the ability to buy all their household needs including baby care products in one location. Additionally, large number of brands making partnerships with this type of store results to various benefits to consumers upsurge the usage of this channel.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is assessed to be the leading market shareholder and is anticipated to continue throughout the forecast period of 2020-2027. The rising number of parents with dual-income increases their spending made on baby care products has thereby help to upsurge the demand of the product. For instance, according to the data published by the Korean Times June 2020, in 2019 the estimation of the number of dual-income households in South Korea is projected to be 5.66 million which is considered to be about 46 percent of all married-couple households. Furthermore, the increasing birth rate especially in India and China has played a crucial role in driving the market further. For instance, according to the data issued by Business Today, May 2020, from the estimation of about 4,00,000 of the global baby born India is the highest contributor with about 67,385 babies followed by China with 46,299 babies.
North America is assessed to display a crucial presence in the baby care products market owing to the rising number of brands such as Pampers, Graco Baby, Baby Einstein, and others having an intense competition with each other resulting to the increase in the availability of broader varieties of products is accelerating the demand in this region. Parents being highly conscious and concern about the health and well-being of their baby resulting to increasing spending on various baby care products act as a propelling factor for the market growth. For instance, according to the data published by the Center for America Progress, October 2019, average weekly spending on infant and toddlers in the United States is estimated to be $265 which is 27% overall share, 52% top income quintile share, and 14% bottom income quintile share.
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