Color Cosmetics Market to Exhibit 5.7% CAGR from 2023 to 2030; Avon Released Second Batch of K-Beauty Products for Strengthening Industry Foothold

The global color cosmetics market size stood at USD 72.74 billion in 2022. The market value is slated to rise from USD 77.73 billion in 2023 to USD 114.65 billion by 2030 at a CAGR of 5.7% during 2023-2030. The rise is on account of the surging adoption of cosmetic products by the female population and the growing trend of personal grooming. This information is presented in a report titled “Color Cosmetics Market Size, Share & COVID-19 Impact Analysis, By Target Market (Prestige Products and Mass Products), By Distribution (Offline and Online), By Application (Nail Products, Hair Products, Lip Products, Face Products, and Others), and Regional Forecast, 2023-2030”.

COVID-19 Pandemic Impacted Industry Growth Driven by Import/Export Disruptions

The pandemic led to disruptions in the import/export activities. This created difficulties in the procurement of raw materials for the cosmetics sector. The market expansion was further affected by demand for makeup products on account of reduced social life and remote work.

However, the market growth was revived by an upsurge in product sales on account of the rising prevalence of online distribution.  

Avon Launches Second Batch of K-Beauty Products to Strengthen Industry Position

In April 2020, Avon rolled out a second batch of K-beauty products. The range was launched in collaboration with a Korean manufacturer. The partnership helped the brand bring authentic ingredients and innovative formulas to customers.

As claimed by the company, the K-beauty collection uses cutting-edge ingredients. These include rice water, pearl extract, green tea, citrus essential oils, tea tree oil, portulaca extract, pomegranate, and peony.

Surging Use of E-commerce Channels to Propel Industry Expansion

The color cosmetics market growth is being propelled by the growing usage of e-commerce and an upsurge in digital marketing. The expansion is further impelled by the increasing trend of streamlining new product launches on the internet via a range of portals such as Twitter, YouTube, Instagram, Beauty Blogs, Pinterest, and others.

However, the industry expansion could be restrained by the soaring awareness regarding animal protection.

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Key Market Players Enter into Partnership Deals to Propel Industry Foothold

Leading companies are adopting a series of strategic initiatives for strengthening their industry positions. These include merger agreements, collaborations, and partnership agreements. Other steps comprise an increase in the formation of alliances and rising participation in trade conferences.

Key Players Profiled:

• L'Oréal S.A (France)


• Unilever (U.K.)


• Avon Products Inc. (U.K.)


• Estée Lauder Inc (U.S.)


• Shiseido Company, Limited (Japan)


• Revlon, Inc. (U.S.)


• Coty Inc. (U.S.)


• Amway (U.S.)


• KRYOLAN (Germany)


• CIATÉ (U.K.)


• CHANEL (France)

Notable Industry Development

• March 2021 – Shiseido Company released a new skincare brand BAUM. The brand had a total of 27 products and 45 items. The launch was focused on realizing a sustainable society.

Further Report Findings

• The surging skin care product demand from countries, such as China, Japan, and China, is expected to augment the Asia Pacific color cosmetics market share. The market is anticipated to grow at a substantial pace over the estimated period.


• The Europe market is anticipated to depict considerable expansion over the study period. The upsurge is propelled by the escalating demand for cosmetic products in the region.


• Based on target market, the market for color cosmetics is subdivided into prestige products and mass products. The prestige products segment held an appreciable share in the market and is expected to depict substantial expansion throughout the projected period.


• On the basis of distribution, the market for color cosmetics is fragmented into offline and online. The offline segment is poised to depict lucrative growth throughout the analysis period. The surge is due to the growing consumer preference for purchase via offline stores.

Table of Segmentation