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Color Cosmetics Market to Display a CAGR of 3.7% during the forecast period; Increasing Promotions on Social Media Platforms to Stimulate Growth Globally

October 01, 2021 | Chemicals & Materials

The global color cosmetics market size is expected to gain momentum by reaching USD 90.76 billion by 2028 from USD 70.33 billion in 2021, owing to the increased promotion of newly launched products review on social media platforms in the form of videos and blogs is expected to generate traction in upcoming years. This information is given in a report titled, “Color Cosmetics Market Size, Share & COVID-19 Impact Analysis, By Target Market (Prestige Product, and Mass Product), By Distribution (Offline, and Online) By Application (Nail Product, Hair Product, Lip Product, Face Product, and Others), and Regional Forecast, 2021-2028.” The report further mentions that the market for color cosmetics stood USD 68.41 billion in 2020, and it registered an impressive CAGR of 3.7% during the forecast period.

After Successful Launch of First Batch of K-beauty Products, Avon is all set with the Second Batch

In April 2020, Avon announced the launch of the second batch of K-beauty products due to the success of the trend collection of the first batch in 2019. This K-beauty range partnered with Avon’s with Korean manufacturers. This enabled them to come up with innovative and products and formulas with authentic ingredients for the customers from various regions. The products received incremental sales and have prompted Avon to widen its collection by launching trend focus products such as pocket masks, Botanical Green Tea Under-Eye Patches, a 3-Step Smoothing Facial, and a Thermal Hand and Foot Mask. All these products are expected to accelerate the company’s product portfolio. Such new launches by prominent companies would boost the demand for color cosmetics in the near future.

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Increasing Adoption of Digital Marketing to Boost Market

The continuously changing technology is creating new ways to promote one’s business, especially small businesses. The growing trend of streaming new product launches on the internet through various social media platforms such as Instagram, YouTube, Twitter, Pinterest, Beauty Blogs is creating awareness about the products in consumers, as these platforms offer a more personalized touch than a TV commercial.  Since the social media influencers provide detailed analysis of the newly launched product. Therefore, manufacturers and small businesses are partnering with social media influencers and celebrities that include promotions through digital marketing channels to garner consumer demand for cosmetic products. Moreover, the pandemic has supported this online transition of customers, thus positively promoting the color cosmetics market growth.

Key Players Focus on Product Launches to Brighten Their Market Prospects

This market is experiencing healthy competition among key players focusing on developing and introducing advanced color cosmetics solutions to expand their product portfolio and further boost sales revenues. Additionally, the other major companies are striving to maintain their presence by adopting strategies such as merger and acquisition, partnership, and collaboration that will contribute to the growth of the market in the forthcoming years.

Industry Development

  • March 2020 – Shiseido Company, Limited launched a new skincare brand called BAUM. It has a total of 27 products and 45 items. This launch will strengthen companies’ portfolios.  

List of Key Players Profiled in Report

  • L'Oréal S.A (Clichy, France)

  • Unilever (London, U.K.)

  • Avon Products Inc. (London, U.K.)

  • Estée Lauder Inc (New York, U.S.)

  • Shiseido Company, Limited (Tokyo, Japan)

  • Revlon, Inc. (New York, U.S.)

  • Coty Inc. (New York, U.S.)

  • Amway (Michigan, U.S.)

  • KRYOLAN (Berlin, Germany)

  • CIATÉ (London, U.K.)

  • CHANEL (Paris, France)

Further Report Findings

  • Asia Pacific is estimated to have a significant share in the global market during the forecast period. This is attributable to the increased demand for organic beauty products in the region. The region stood at USD 29.05 billion in 2020.

  • Latin America and the Middle East & Africa are expected to have substantial color cosmetics market share owing to rapid urbanization, and growing innovation within the region has led to the high consumption of cosmetics.

  • Based on application, the market is segmented into nail products, hair products, lip products, face products, and others. Out of these, the hair product segment held a market share of 22.6% in 2020 and is expected to remain at the forefront during the forecast period. This is owing to its extensive utilization in keeping the hair strong and beautiful. In China, the hair product segment earned 21.1% in terms of share.

Table of Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


  By Target Market, By Distribution, By Application, and By Geography

By Target Market

  • Prestige Products

  • Mass Products

By Distribution

  • Offline

  • Online

By Application

  • Nail Products

  • Hair Products

  • Lip Products

  • Face Products

  • Others

By Geography

  • North America (By Target Market, By Distribution, By Application)

    • U.S. (By Application)

    • Canada (By Application)

  • Europe (By Target Market, By Distribution, By Application)

    • Germany (By Application)

    • France (By Application)

    • U.K. (By Application)

    • Italy (By Application)

    • Spain (By Application)

    • Poland (By Application)

    • Rest of Europe (By Application)

  • Asia Pacific (By Target Market, By Distribution, By Application)

    • China (By Application)

    • Japan (By Application)

    • India (By Application)

    • South Korea (By Application)

    • Rest of Asia Pacific (By Application)

  • Latin America (By Target Market, By Distribution, By Application)

    • Brazil (By Application)

    • Mexico (By Application)

    • Colombia (By Application)

    • Rest of Latin America (By Application)

  • The Middle East & Africa (By Target Market, By Distribution, By Application)

    • Saudi Arabia (By Application)

    • South Africa (By Application)

    • Rest of Middle East & Africa (By Application)

Global Colour Cosmetics Market
  • PDF
  • 2020
  • 2017-2019
  • 250


  • 4850

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