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Color Cosmetics Market Size, Share & COVID-19 Impact Analysis, By Target Market (Prestige Product, and Mass Product), By Distribution (Offline, and Online), By Application (Nail Product, Hair Product, Lip Product, Face Product, and Others), and Regional Forecast, 2021-2028

Region : Global | Format: PDF | Report ID: FBI104305



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The global color cosmetics market size was USD 68.41 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with the product witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a huge decline of 5.2% in 2020 as compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 70.33 billion in 2021 to USD 90.76 billion in 2028 at a CAGR of 3.7% during the 2021-2028 period. The sudden rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Color cosmetics are pigments added to beauty and personal care products that include make-up, personal hygiene, haircare, fragrances, and skincare. These products enhance the look, define facial features, and conceal spots and marks while also providing a fresh and healthy appearance. Moreover, the rise in demand for cosmetic products among the female population has increased, which in turn is propelling the market. Additionally, the increasing trend of personal grooming and high-end lifestyle has improved the consumption of products supported by the availability rise in purchasing power within the consumers.

Critical Impact on Import/Export of Cosmetic Products to Dwindle Business amid COVID-19

 The coronavirus pandemic has changed the course of the world and has severely hampered import & export activities and the supply of raw materials for the cosmetic industry. This has also negatively impacted the demand for makeup products due to remote work, reduced social life, and the trend of natural makeup. Moreover, obligatory use of masks has lowered the demand for lip products and reduced the sales of prestige beauty products due to closing of retail stores, has affected the overall cosmetics market.

However, the rise in sales of color cosmetics products through online distribution has seen a significant hike, which is supporting the market growth during the pandemic. Huge demand for bacterial protection and skincare products, natural beauty products through online streaming of new launches is a rising trend that is leading to the high consumption of cosmetic products. Many manufacturers are using digital marketing and online streaming as a marketing technique to attract consumers, thus creating opportunities for global market growth.


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Increasing Digital Marketing and Use of E-commerce Channels are Vital Trends

The advancement in technologies is creating new and great opportunities for small- and large-scale cosmetic businesses, enabling them to spread awareness about the product to the consumers. The rising trend of streaming new product launches on the internet through various portals such as Instagram, YouTube, Twitter, Pinterest, Beauty Blogs, and others to gather consumer awareness. Additionally, social influencers provide intake on the products by listing the pros and cons, thus influencing them to buy cosmetic products.

Many manufacturers and small businesses are collaborating with social influencers and celebrities that include promotions through digital marketing channels to garner consumer demand for cosmetic products. Moreover, the pandemic has caused many consumers to shift towards online platforms for purchasing cosmetic products, thus positively affecting the color cosmetics market trends. This has also influenced many small-scale businesses and retail stores to promote the product on social media platforms for revenue generation.


Increasing Demand for Organic Cosmetic Products to Aid Growth

The increasing consciousness among consumers for organic products has led to the demand for more sustainable and natural substitutes in the cosmetic industry. Rising demand for organic and vegan products can be associated with consumers that are beauty and skin conscious and more receptive towards the importance of using chemical-free cosmetic products. Many manufacturers are shifting towards producing more organic products that have color made from natural sources to meet these demands, thus significantly affecting the market growth. Moreover, the increasing demand of customers for value-for-money cosmetic products having both natural and beneficial ingredients. This, along with rising disposable income in developing and emerging markets with the help of innovations, is driving factors for creating a more compelling and attractive color cosmetic product within the market.


Rising Awareness Regarding Environment and Animal Protection to Hinder Market Growth

Growing awareness regarding the preservation and protection of environment protection and animals has influenced manufacturers to shift towards plant-based cosmetic products, thus affecting the market growth. The ill effects of chemical-based cosmetics on the skin and body have also led to a decline in sales of cosmetic products. Governments of many countries have mandated regulations over the use of resources and environmental protection. Another factor that acts towards restraining the market is the spread of coronavirus that has led to a disturbance in the supply chain, thus affecting on the market growth rate.


By Target Market Analysis

Prestige Product Segment to Hold Major Share in the Market

Based on the target, the market is segmented into prestige products and mass products.

The prestige product segment dominated the market due to the rising disposable economy among the consumers. This can also be attributed to the growing awareness among consumers regarding the use of quality products on the body and face. Rising consumers’ inclination towards better skincare products to improve skin quality have led to the high consumption of prestige products, which, in turn, is supporting market growth.

The mass product segment is expected to show market growth due to increasing consumer awareness, innovation of new and quality products at cheaper rates and growing consciousness about appearance. The rising population and among that, a major part being the younger generation, has led to high demand for cosmetic products. To fulfill this demand, manufacturers are innovating cheaper and better-quality products that are affordable to all levels of consumers, creating opportunities for color cosmetic market growth.

By Distribution Analysis

Offline Product Segment to Generate Major Share Stoked by Easy Buying Process  

Based on distribution, the market is segmented into offline and online.

The offline product segment dominated the market, which can be associated with the easy buying process for consumers. Purchasing cosmetic products offline provides consumers with a look working and demo of the product and can attest to the genuine quality of the product. A major part of the consumer still prefers purchasing products offline due to easy accessibility as they are available at drug stores, convenience stores, retail stores, and salons.

Online product purchasing is a new trend that has arisen in the coming years, and this segment is expected to propel growth. The changing lifestyle of consumers and high dependence on social media has created opportunities for the cosmetic industry to attain market growth. Consumers are easily influenced through social media promotion by celebrities and social influencers, thus resulting in a sales increase. Moreover, doorstep delivery acts as a plus point to consumers in their daily busy life. Easy availability and a wide range of product offerings on e-commerce portals also attract consumers for purchasing thud, leading to increased demand for color cosmetics.

By Application Analysis

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Face Products Segment to Hold Major Share in the Market during the Forecast Period

Based on applications, the market is segmented into nail products, hair products, lip products, face products, and others.

The face product segment dominated the market in 2019 due to growing consumer awareness about beauty trends and improving lifestyles. These products include face powder, moisturizer, face cream, and others. The rising trend of beautifying the face to improve facial structure, hide aging lines, and mask dark circles is leading to high demand for cosmetic products. Plastic surgery is too expensive, and the availability of these cosmetics at cheaper rates has caused increased consumption of cosmetic products, further supporting market growth.

The lip product segment is also expected to have significant growth during the forecast period. The growing purchasing power of the in developing and developed countries and rising beauty trend among the younger generation is supporting the colour cosmetic market. Lip products include lipstick, lip balm, lip liner, and others. Consumption of these lip products has been increasing due to improved daily lifestyles among consumers. Moreover, the growing number of working women is further expected to drive this market.

The hair product segment includes hair dye, color shampoos, bleaches, and temporary hair colors. The adoption of trends from social media for improving the hair look is surging the demand for color cosmetics. The nail segment growth is associated with an increase in the high percentage of demand for nail art, fake nails with artistic designs, and neon colors.


Asia Pacific Color Cosmetics Market Size, 2020 (USD Billion)

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Asia Pacific dominated the color cosmetics market share and is estimated to have a value of USD 29.05 billion in 2020, which can be attributed to increasing demand for skin care products from countries such as China, Japan, and India. The economic development within these countries has led to an improvement in the lifestyle of consumers causing high demand for cosmetic products for the face, body, lip, and eyes. Moreover, the growing middle-class population is further fueling the demand for cosmetic products. The cosmetic industry in China is dominant in the region due to changing demographics and a rising number of younger populations that are more affluent towards color cosmetic products.

North America is estimated to have a significant share in the global market, which can be attributed to the rapid technological advancement and high disposable income in the region. The increased demand for organic products has been leading the manufacturers towards the innovation of new products. This demand, along with the feasible economic status of countries within the region, is driving the color cosmetic market. The presence of social influencers and techniques for digital marketing through various portals is supporting the market within the region. Furthermore, big companies such as Morphe, Glossier, and Kylie cosmetics have generated major revenue through promotional activities on social media.

The European region is expected to have significant market growth during the forecast period. This growth can be associated with the high demand for cosmetic products from all levels of consumers. The evolving consumer lifestyle acts as a key driver for the high demand for premium cosmetic products. Germany is one of the major evolving cosmetic countries due to the high consumption of direct and indirect economic activity that improves the value chain of the cosmetic industry. In 2019, the region employed about 206,800 people directly, thus creating job opportunities and supporting the growing economy. This growth has led to an increase in high disposable income among the general population, which is further supporting the growth of the market.

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Latin America and the Middle East & Africa are expected to have substantial growth during the forecast period. Brazil is one of the major countries responsible for major growth in the region. Rapid urbanization and growing innovation within the region have led to the high consumption of cosmetics. This growth can be attributed to the growing economy which is causing high disposable income for consumers, thus supporting the market growth.


Joint Ventures and Capacity Expansion Projects by Players to Intensify Competition

Key players operating in the industry are L'Oréal S.A, Unilever, Avon Products Inc., Estée Lauder Inc., and others. Companies profiled are involved in product innovation, social marketing, acquisition, and collaboration, thus gaining a competitive edge in the global market. For example, In July 2020, Avon introduced a new product called ANEW Skin Reset Plumping Shots that is clinically proven to restore collagen for healthy skin. This product provides a concentration of patented Protinol technology that restores seven years of collagen loss in seven days and gives plumper and firmer-looking skin.

Another beauty giant, Amway, in 2020, launched a new range of Attitude color cosmetics that comprises matte and crème lipsticks along with six hues of nail enamels. To propel growth and meet the evolving demands of young consumers, the company expanded the product offerings with new-age solutions under the premium beauty brand ‘Attitude.’


  • L'Oréal S.A (Clichy, France)

  • Unilever (London, U.K.)

  • Avon Products Inc. (London, U.K.)

  • Estée Lauder Inc (New York, U.S.)

  • Shiseido Company, Limited (Tokyo, Japan)

  • Revlon, Inc. (New York, U.S.)

  • Coty Inc. (New York, U.S.)

  • Amway (Michigan, U.S.)

  • KRYOLAN (Berlin, Germany)

  • CIATÉ (London, U.K.)

  • CHANEL (Paris, France)


  • October 2020: Amway India launched a personalized skincare solution product with Artistry Signature Select called Personalized Serum. This launch marks the entry of the company into the serum segment of skincare in India, thus increasing the product portfolio.

  • October 2020: Coty announced the expansion of the direct-to-consumer website of cosmetic brand kylie skin in the U.K., Germany, Australia, and France.  This will provide the company with global expansion and improving consumer purchasing power.


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The global color cosmetics market report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies, sources, applications, and products. Also, the market report offers insights into market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses various factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



  Value (USD Billion)


   By Target Market, By Distribution, By Application, and By    Geography

By Target Market

  • Prestige Products

  • Mass Products

By Distribution

  • Offline

  • Online

By Application

  • Nail Products

  • Hair Products

  • Lip Products

  • Face Products

  • Others

By Geography

  • North America (By Target Market, By Distribution, By Application)

    • U.S. (By Application)

    • Canada (By Application)

  • Europe (By Target Market, By Distribution, By Application)

    • Germany (By Application)

    • France (By Application)

    • U.K. (By Application)

    • Italy (By Application)

    • Spain (By Application)

    • Poland (By Application)

    • Rest of Europe (By Application)

  • Asia Pacific (By Target Market, By Distribution, By Application)

    • China (By Application)

    • Japan (By Application)

    • India (By Application)

    • South Korea (By Application)

    • Rest of Asia Pacific (By Application)

  • Latin America (By Target Market, By Distribution, By Application)

    • Brazil (By Application)

    • Mexico (By Application)

    • Colombia (By Application)

    • Rest of Latin America (By Application)

  • The Middle East & Africa (By Target Market, By Distribution, By Application)

    • Saudi Arabia (By Application)

    • South Africa (By Application)

    • Rest of the Middle East & Africa (By Application)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 70.33 billion in 2021 and is projected to reach USD 90.76 billion by 2028.

In 2020, the market value stood at USD 68.41 billion.

Growing at a CAGR of 3.7%, the market will exhibit steady growth in the forecast period (2021-2028).

The face product segment is expected to lead this market during the forecast period.

The increasing demand for cosmetics among consumers is a key factor driving the market growth.

LOreal S.A, Unilever, Avon Products Inc., and Estee Lauder Inc. Industries are a few of the leading players in the global market.

Asia Pacific dominated the global market in terms of share 2020.

The continuous growth in the economy, lifestyle, and population of younger generations are factors expected to drive the product demand.

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Colour Cosmetics Market Size, Share and Global Industry Trend Forecast till 2026
  • Oct, 2021
  • 2020
  • 2017-2019
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