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The global cosmetic packaging market size was valued at USD 51.60 billion in 2022 and is projected to grow from USD 53.37 billion in 2023 to USD 70.94 billion by 2030, exhibiting a CAGR of 4.15% during the forecast period.
Cosmetics packaging plays a pivotal role in marketing various cosmetics products by drawing the consumer's attention. Various graphical packaging designs are used to make cosmetics packaging look appealing. This includes both primary as well as secondary packaging. Generally, paper & paperboard-based packaging is used for secondary packaging due to ease of processing and vast scope of customization. The rising demand for cosmetics to help customers enhance their aesthetic appearance is expected to boost the cosmetics packaging market growth.
Transitory Halt in Manufacturing and Trade Activities During the COVID-19 Outbreak Affected Market Growth
The COVID-19 pandemic drastically shifted global trade dynamics, supply & demand chains, and logistics. The pandemic caused severe losses to manufacturers from almost every sector. It also sped up the shifting of global economies to local economies. Rising unemployment rates, reduced flexible expenditure, social distancing, and lockdown limitations transformed consumer behavior. The value chain disruption significantly affected the cosmetic packaging market growth. However, to survive with new restrictions, ease the impact of the global pandemic, and adapt to the shifting preferences of consumers, companies started embracing new strategies. Manufacturers were planning to harness innovations and apply strategies that worked to make fundamental and stable changes.
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Increasing Adoption of Green Packaging to Emerge as a New Market Trend
The demand for eco-friendly cosmetic packaging solutions is increasing substantially with growing awareness of the environment among consumers. Customers have become more conscious of choosing packaging materials and products that endorse eco-friendly or green packaging solutions. As a result, green packaging has gained a lot of significance, and manufacturers are trying to increase the number of green packaging solutions in this industry. This transformation is driven by a rising number of customers shifting away from conventional packaging as they are becoming aware of the hazards of these packaging products. Moreover, lawmakers are keen on implementing stringent environmental norms, compelling packaging manufacturers to adopt and invent green packaging solutions for various industries.
Increasing Consumption of Cosmetic Products to Bolster Market Growth
The cosmetics market is rapidly increasing its footprint in developing countries, so the demand is also increasing. The rising disposable income and increasing consumer consciousness toward beauty and cosmetic products are the primary factors driving the demand for beauty products. Consumers have also become more open to adopting cosmetics as several green, organic, and clean products are available in the market. In addition, brands are intelligently branding their products to attract more consumers. Besides this, digital transformation has also opened new avenues of growth for the market as social media influencers are reaching out to more customers. This factor has also increased the competition in specialized and customized cosmetic packaging space as small-scale cosmetic companies are adopting these solutions to gain recognition and an upper hand over big players operating in this market. It will also help them attract more customers to their products.
Need for Cosmetics with Longer Shelf Life to Drive Adoption of Product Packaging
Most cosmetic products are sensitive to temperature and sunlight, which creates a necessity for efficient and smart packaging solutions for these products as per requirement, without compromising on their design and attractiveness. The shelf-life of cosmetic products greatly depends on the packaging material type and cosmetic formulation. A packaging material is chosen according to its compatibility with the formulation and customer needs. The typical shelf-life of cosmetic products varies between 1-3 years and it is important to prolong the shelf-life of these products. These products are transported over long distances and may remain in inventories for a long period, thereby fueling the demand for durable and safe cosmetic packaging solutions.
Rising Environmental Concerns and Implementation of Stringent Norms to Hinder Market Growth
Plastic is the industry's most widely used packaging material and most of it is dumped into landfills. According to the U.S. Environmental Protection Agency (EPA), approximately 70% of the plastic waste generated by the cosmetics market is not recycled, leading to more waste. Moreover, most of the primary packaging is made of single-use plastics and many of them are multi-layered to make them look premium, which adds to excessive wastage of plastics. Furthermore, it was found that microbeads - small plastic particles that are added to exfoliate the skin in rinse-off personal care products - cause serious damage to the marine environment and other water bodies.
As a result, in 2014, the Personal Care Products Council (PCPC) announced the phase-out of microbeads in the U.S. and the same action was taken in Europe in 2015. Today, many countries have banned the use of microbeads in cosmetics. These countries include Taiwan, the U.K., France, Canada, New Zealand, Italy, Sweden, South Africa, and many others. This showcases the increasing awareness of the usage of plastics in formulations and packaging around the world and changing consumer preferences.
Glass Packaging to Continue its Dominance Due to its Ease of Recycling
Based on material, the market is segmented into plastic, paper & paperboard, glass, metal, and others. The glass segment accounts for a significant cosmetic packaging market share owing to its relatively high cost as compared to other packaging materials and high adoption in the luxury packaging space. Glass provides a premium look to the product and is also considered an eco-friendly packaging solution as it can be easily recycled. Furthermore, materials, such as paper & board and metal are expected to witness a slightly higher growth rate over plastics due to changing consumer preferences. Paper & board-based packaging is the fastest-growing segment. Hot stamping and lamination add significantly to the luxury appeal of paper-based packaging.
Cosmetic Bottles Likely to Gain Traction for their Durability and Protection Against Contamination
Based on product type, the market is segmented into jars, tubes, bottles, pumps & dispensers and others. Bottles provide better protection to cosmetic products than other packaging items such as tubes or jars. Bottles are typically made of durable materials, such as glass or high-quality plastic, which help prevent contamination, leakage, and product degradation. They are designed with various dispensing mechanisms, such as pumps, sprayers, or droppers, allowing controlled and precise product application. Bottles with dispensing mechanisms provide a more hygienic application of cosmetics. Many cosmetic bottles are transparent or semi-transparent, allowing consumers to see the product inside. They also provide a larger surface area for branding and labeling, helping cosmetic brand owners develop and design appealing product packaging.
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Cosmetic Packaging to be Widely Used in Skin Care Products with Growing Awareness of Skin Health
Based on application, the market is segmented into skincare, haircare and makeup. Skincare products account for a majority of the market share due to the high adoption of these products in Asia Pacific, Europe, and North America. However, cosmetic packaging is prominently used for makeup products in Latin America and the Middle East & Africa. The increasing penetration of multi-purpose skin care products, such as face creams, moisturizer, and others, has driven the use of cosmetics packaging in skincare products. The adoption of haircare products is rapidly increasing in emerging economies, such as India and China, which is set to accelerate the growth of the haircare segment.
Asia Pacific Cosmetic Packaging Market Size, 2022 (USD Billion)
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The market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific dominated the market share, valued at USD 21.43 billion in 2022, with China accounting for more than three-fifth of the market. China is the second largest cosmetics market after the U.S. The rapid increase in disposable income, coupled with the rising young population, is expected to boost the consumption of cosmetic products in the region. Digital transformation is significantly fueling the market growth in the region as social-media influencers have better ways to reach out to the young population and influence them to buy these products. The growing environmental awareness amongst youth has also surged the adoption of sustainable and green packaging solutions such as wood-based designer packaging (especially bamboo), paper & board, and glass.
North America ranks second in the market, majorly dominated by the U.S. The U.S. is the largest producer of cosmetics and cosmetic packaging items. It exports high volumes of cosmetic products to most parts of the world. The producers in the region are also opting for green packaging solutions as well as natural products.
Similarly, consumers in Europe are also opting for sustainable packaging solutions. They are switching to Post-Consumer Recycled (PCR) packaging. So cosmetics manufacturers are on the front line to adopt PCR plastic packaging in their products wherever possible. The outbreak of COVID-19 also declined the market size in 2020.
The Middle East & Africa is also one of the most important markets for this industry and is anticipated to show considerable growth. This is due to the increasing demand from the hospitality segment. Rising tourism activities in countries, such as the UAE, Kuwait, Oman, and Saudi Arabia are driving the demand for cosmetic packaging. Customers in these regions consume a high amount of products, particularly luxury products, driven by the high incomes in the developed countries of the Middle East, such as Saudi Arabia and the UAE.
Brazil ranks third in the global market after the U.S. and China, and is leading the market in the Latin America region. Makeup application type accounts for a major share in the regional market due to the region's high usage of makeup products.
Latin America is expected to grow steadily by the end of the forecast period. Increasing awareness among consumers regarding health and hygiene is one of the key factors driving the market growth in the Latin American region.
Key Players to Focus on Expanding their Existing Production Capacities
With increasing demand for and utilization of highly versatile cosmetic packaging solutions, key manufacturers are investing in expanding their production capacities globally. Henkel AG & Co. KGaA, Procter & Gamble, Unilever, and Kao Corporation are some of the major market players.
These players are conducting research and development to produce superior quality products with enhanced features. Furthermore, they are entering strategic partnerships to improve their R&D efforts. The organizations are greatly emphasizing on increasing the service area to expand their market share and boost their revenues. They are dedicated to introducing new products to suit the growing consumer trends.
An Infographic Representation of Cosmetic Packaging Market
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The market research report provides both qualitative and quantitative insights into the global market. Quantitative insights include the global market size in terms of value (USD billion) across each segment, sub-segment, and region profiled in the scope of the study. Also, the report covers the market share analysis and growth rates of segments, sub-segments, and key countries across each region. Qualitative insights cover the elaborative market analysis of drivers, restraints, growth opportunities, and key trends related to the market. The competitive landscape covers detailed company profiling of the key players operating in this market.
CAGR of 4.15% from 2023 to 2030
Value (USD Billion)
By Product Type
Fortune Business Insights says that the global market size was valued at USD 51.60 billion in 2022 and is projected to reach USD 70.94 billion by 2030.
The global market is expected to record a CAGR of 4.15% during the forecast period of 2023-2030.
The skincare segment is expected to be the leading application segment in the market during the forecast period.
Increasing consumption of cosmetics is the key factor driving the market growth.
ALPLA Werke Alwin Lehner, Amcor Plc, Huhtamaki, AptarGroup, Inc., HCP Packaging, Berry Global Group Inc., and Albéa Group are the leading players in the global market.
Asia Pacific dominated the global market in 2022.
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