Digestive Health Market to Exhibit a CAGR of 7.9% by 2027; Growing Popularity of Dietary Supplements to Intensify Business

The global digestive health market size is expected to reach USD 71.95 billion by 2027. The increasing cases of digestive disorders coupled with health concerns are expected to accelerate the need for digestive health products, which, in turn, will augur well for the global market, mentioned in a report, titled “Digestive Health Market Size, Share & COVID-19 Impact Analysis, By Ingredient Type (Probiotics, Prebiotics, Digestive Enzymes/Food Enzymes, and Others), By Product Type (Functional Foods & Beverages, Vitamins & Dietary Supplements, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Hospital Pharmacies, Online Pharmacies, and Others), and Regional Forecast, 2020-2027,” the market size stood at USD 37.93 billion in 2019 and is expected to exhibit a CAGR of 7.9% between 2020 and 2027. 

Launch of Yakult Danone’s New Version of Signature Probiotic Drink to Augment Growth

Yakult Danone India, a joint venture between Yakult Honsha and Danone, announced its latest variant for its signature probiotic drink, called Yakult Light. The new formulation contains vitamins D and E and Yakult's trademark Lactobacillus casei ​strain Shirota ​(LcS), but with low sugar. Moreover, Yakult Light uses a natural sweetener, steviol glycoside, which does not produce a glycaemic response as the human body cannot metabolize it. The surging health-related disorders leading to poor intestinal conditions have created a massive market for India's probiotic drinks industry. Hence, consumers' increasing efforts to improve intestinal function and reduce significant health risks associated with digestive health can have an excellent impact on the digestive health market growth in the forthcoming years. Besides, the increasing prevalence of chronic diseases will subsequently spur demand for functional food and probiotics, in turn boosting the market. According to a research article published by the National Center of Biotechnology Information (NCBI), it is estimated that in the U.S., 11% of the population suffers from a chronic digestive disease, with a prevalence rate as high as 35% for those 65 years or over.

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Stringent Regulations to Retard Market Development

The growing popularity of dietary supplements is expected to boost the market growth during the forecast period. Probiotics and nutritional supplements act beneficially in protection against detrimental bacteria present in the gastrointestinal tract. The growing demand for cost-effective and safe dietary supplements can improve the market’s prospects during the forecast period. However, stringent regulations for the production of vitamins and supplements can limit the growth of the market. Under the Dietary Supplement Health and Education Act of 1994, every product must be adequately tested before the launch. Moreover, new taxation laws are expected to further dampen the market in the forthcoming years.

Product Launches by Prominent Companies to Fortify Industry

The growing emphasis on diversified product portfolios by major companies will foster the growth of the market. The key players such as Sanofi, Bayer AG, BASF SE, Nestle S.A. are adopting strategies such as product launch to strengthen their position in the market. For instance, in October 2020, Sanofi, a French multinational pharmaceutical company headquartered in Paris, France, expanded its probiotic product portfolio with the launch of DioraByota. The company added the new product to its Dioralyte line of post-diarrhea fluid replacement products.

The Report Lists the Key players in the Market:

• Yakult Honsha Co., Ltd. (Tokyo, Japan)
• Cie Gervais Danone (Paris, France)
• Sanofi (Paris, France)
• BASF SE (Ludwigshafen, Germany)
• Bayer AG (Leverkusen, Germany)
• Chr. Hansen Holding A/S (Hørsholm, Denmark)
• Nestle S.A. (Vevey, Switzerland)
• Deerland Probiotics & Enzymes, Inc (United States)
• DuPont (Delaware, United States)
• Other Prominent Players

Further Report Findings:

• Regional Analysis: The market in North America is expected to rise exponentially during the forecast period. The growth is attributed to the presence of prominent companies. The growing awareness regarding digestive health will enable expansion in the region.
•  Leading Segment: The supermarkets/hypermarkets segment is expected to dominate the global digestive health market share due to the availability of all types of products with great discounts. The convenient shopping experience is further bolstering the segment’s growth.

The Global Market is Segmented into: