Global False Eyelashes Market to Reach USD 2.70 billion by 2032; Regular Introduction of Eyelash-related Marketing Campaigns by Companies to Support Market Growth

The global false eyelashes market was valued at USD 1.50 billion in 2024. The market is projected to be worth USD 1.60 billion in 2025 and reach USD 2.70 billion by 2032, exhibiting a CAGR of 7.79% during the forecast period.

Fortune Business Insights™ presents this information in its latest report titled “False Eyelashes Market Size, Share & Industry Analysis, By Product Type (Strip Lashes, Individual Flare, Individual Single, and Others), By Material (Human Hair, Synthetic Hair, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Stores, and Others), and Regional Forecast, 2025-2032”.

False eyelashes are gaining immense popularity among fashion enthusiasts and celebrities as they offer a healthier and thicker look to natural lashes. They also come in a wide range of colors and lengths, thereby boosting their demand among customers. Many cosmetic brands are partnering with fashion celebrities to introduce premium lash products. This factor is predicted to boost the global false eyelashes market growth.

COVID-19 Pandemic Gave Major Boost to New Makeup Trends

The COVID-19 pandemic played an important role in boosting the adoption of a wide range of eye makeup trends as people had to stay indoors to keep themselves safe from getting infected. Fashion enthusiasts started using eye makeup products to showcase different eye styles, further boosting the global market share.

Growing Launch of Eyelash-related Marketing Campaigns Will Support Market Growth

Many leading companies operating in the market are introducing a variety of marketing and promotional campaigns to expand the reach of their false eyelash products. These factors are predicted to augment the demand for these products. Also, a large number of spas and beauty salons will enhance the sales of false eyelashes.

Competitive Landscape

Business Capacity Expansion and Partnership Strategies Adopted by Companies to Strengthen Market Position

Many leading companies in the market are signing partnership deals with celebrities and television channels to promote their products. They are also trying to expand their production capacities to cater to the robust demand for these eyelashes. Such initiatives will help the firms strengthen their position in the market.

Notable Industry Development:

• September 2020: Jenna Lyons, former creative director of J. Crew, collaborated with makeup artist Troi Ollivierre to introduce ‘LoveSeen’, a line of faux eyelashes to make cost-effective products accessible to people.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/false-eyelashes-market-106573

List of the Companies Profiled in the Report:

• American International Industries (U.S.)
• Kiss Products Inc. (U.S.)
• PT. Royal Korindah (Indonesia)
• Ulta Beauty Inc. (U.S.)
• Qingdao Lashbeauty Cosmetic Co. Ltd. (China)
• L’Oreal S.A. (France)
• LVMH (France)
• Shiseido Co. Ltd. (Japan)
• SY LASHES (China)
• Miranda Lashes Inc. (China)

 Further Report Findings

• The North America market is expected to grow at a notable pace due to the growing presence of fake eyelash manufacturers and cosmetic companies in the region. Many celebrities and eyelash companies are collaborating with each other to promote their products and increase their revenue margins from the U.S. and Canada markets. For example, in May 2019, reality TV star Kim Kardashian introduced the ‘Mrs. West Bridal’, a makeup collection on the occasion of her 5^th anniversary with husband Kanye West in Los Angeles. The collection included fake eyelash and liquid lipstick products. The demand for fake eyelashes is rising at a strong rate among customers, such as makeup artists and celebrities, thereby further augmenting the regional market growth.
• The Europe false eyelashes market share is increasing due to the growing preference for false eyelashes that are made from premium-quality materials. Customers in the U.K., Italy, and Spain are demanding high-quality lashes, which will further spur their sales. The makeup trends are picking up significant pace in this region as well as people are focusing on enhancing their facial features. This need will further propel the demand for false eyelashes as they are known to completely transform a person’s facial features.
• The online stores segment is expected to grow significantly due to the increasing preference for online shopping among customers across the world. For example, from July 2019 to September 2020, Glenmatic, an online seller of makeup products, sold more than 500,000 eyelashes through its online platform in North America alone. Additionally, the growing usage of digital payment technologies and e-commerce websites is further boosting the online store segment’s growth.

Table of Segmentation