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The global false eyelashes market size was valued at USD 1.33 billion in 2022 and is projected to grow from USD 1.41 billion in 2023 to USD 2.12 billion by 2030, exhibiting a CAGR of 6% during the forecast period.
Fashion enthusiasts use false eyelashes to make their natural lashes look healthier and thicker. Such products are available in a variety of lengths and colors. Increasing consumer awareness regarding the availability of a variety of grooming products is mainly driving the market growth. Nowadays, cosmetic brands are collaborating with fashion celebrities to launch their premium eyelash products. For instance, in July 2021, Revlon Inc. introduced the ‘Revlon x Megan Thee Stallion Hot Girl Sunset collection,’ Megan Thee Stallion celebrity-inspired false eyelash collection for Houston (U.S.) consumers. The increasing number of collaborations will contribute significantly to the global false eyelashes market share in the coming years.
Growing Eye Makeup Trend Amid COVID-19 Pandemic to Boost Market Growth
The COVID-19 pandemic forced people to spend more time indoors to protect themselves from the infection. This scenario spiked the consumer demand for hygiene and grooming products. Furthermore, fashion enthusiasts started increasingly using eye makeup products to keep their face well-groomed even while wearing face masks. Such consumer fashion trends boosted the demand for these eyelashes during the COVID-19 outbreak. For instance, Alibaba.com, a Chinese e-commerce giant, reported 150% growth in its revenues from the eye makeup products category in the week ending 18th February 2020.
However, incidents of shutting down lash salons and hypermarkets due to government-imposed COVID-19-related lockdowns and restrictions in many countries impacted the market growth. Additionally, limited human hair supplies and other supply chain issues amid the COVID-19 pandemic hampered the product revenues. For instance, from December 2019 to August 2020, Local Foreign Trade Company under Alibaba cross-border platform reported a decline in Chinese exports of false eyelashes in the U.S. market from 60% to 40% of the total Chinese exports.
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Rising Demand for Customized Eyelashes is a Prominent Trend
Rising consumer preference for customized fake eyelashes is offering newer market growth opportunities. Additionally, the growing popularity of Do-It-Yourself (DIY) strip lashes among women across the world is accelerating the product demand. Curved eyelashes can significantly enhance a person’s facial features. Therefore, growing consumer demand for curved lashes will drive the false eyelashes market growth.
Besides, evolving festival celebrations and fashion trends among the global population will support the product demand. The rising consumer demand for colored eyeshadows and false eyelashes offers key players newer business growth opportunities. For instance, in the third fiscal quarter of 2020, Shiseido Co. Ltd., a color cosmetics maker, reported a 194.8% jump in its revenues due to increased consumer demand for eye-color cosmetics worldwide.
Companies’ Latest Launch of Eyelash Tools to Surge Product Demand
Nowadays, companies are introducing virtual eyelash applying applications to enable people to enjoy their lash trials virtually. This will help the companies enhance their customer engagement activities, thereby driving their product revenues. For instance, in January 2018, Ardell Lashes & Beauty launched ‘YouCam Makeup,’ a virtual eyelash applying application to allow people to take eyelash trials virtually.
Additionally, companies are regularly introducing fake lashes made from creative and innovative materials, thereby further supporting the market’s development. For instance, in October 2019, Tori Belle Cosmetics LLC. introduced an innovative ‘Magnetude’ magnetic mascara and ‘Magnetude Illusion’ magnetic eyelashes in the global market.
Regular Introduction of Eyelash-related Marketing Campaigns by Companies to Support Market Growth
Nowadays, key companies are regularly introducing various marketing and promotional campaigns to increase the customer reach of their false eyelash products. Such efforts will support the product demand worldwide. For instance, in February 2018, Parfums de Coeur, Ltd.-owned Eylure brand collaborated with British TV presenter Emma Willis to launch its new collection of eyelashes.
Furthermore, the presence of a large number of beauty salons and spa-related establishments further supports the product’s consumption rate. According to surveyed data published by SBDC Net National Information ClearingHouse, in May 2020, more than 80,000 beauty salons and barber shop-related establishments generated USD 20 billion in salon industry revenue in the U.S.
Incidences of Eye Infection to Limit Product Demand
Incidences of eye infection and injuries due to formaldehyde compound-based eyelashes is expected to limit the product demand. Incidences of damage to natural eyelashes and swelling due to eyelash-related surgical procedures is also likely to have a negative effect on the market growth. Besides, huge competition from the local industry players and governmental import/export restrictions pose challenges to the global market development.
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Availability of Various Styles to Trigger Demand for Strip Eyelashes
Based on product type, the market is segregated into strip lashes, individual flare, individual single, and others. The strip lashes segment held a significant market share. Users can better avoid the risk of eye injuries and swelling by using these lashes over other products. These lashes are widely available in more thicknesses, lengths, and curl styles compared to other product types.
The individual flare segment also held a sizable market share as people are facing damaged eyelash issues due to the side effects of cancer-related chemotherapy treatments. Cancer patients can regain their lash hair by using such products permanently. Therefore, the increasing prevalence of cancer diseases and growing awareness regarding the availability of such lashes among people are the factors driving the segment’s growth. According to the World Health Organization (WHO), in 2020, nearly 10 million people died due to cancer worldwide.
Besides, the growing popularity of customized eyelash services among women will drive the single lash segment’s revenues. The others segment includes products such as magnetic lashes, middle eyelashes, and fantasy lashes. The others segment will grow faster as users can effectively make their lashes natural-looking and shiny by using magnetic and fantasy lashes. Additionally, higher prices of such products will result in the others segment generating considerable product revenues.
Human Hair Segment to Hold a Leading Position due to Cost-effectiveness
By material, the market is segregated into human hair, synthetic hair, and others. The human hair segment holds a major global market share due to its cost-effectiveness and lightweight nature over other material types. Additionally, users can better avoid the risk of lash irritation by using human hair-based lashes over other materials. This factor will help the human hair segment generate considerable product revenues.
Easy accessibility of consumers is likely to drive the synthetic hair segment growth as synthetic hair is made of rubber, acrylic, and polymer materials and comes in different colors, curls, and lengths. The others segment includes various materials such as mink, fur, and animal hair. The others segment will grow at a considerable rate due to the wispy & fluffy nature of the mink and fur material-based lashes.
Hypermarkets & Supermarkets Segment to Lead Market due to Availability of Eye Makeup Products
By distribution channel, the market is segregated into hypermarkets & supermarkets, specialty stores, online stores, and others. The hypermarkets & supermarkets segment will dominate the market owing to the wide availability of a variety of basic and premium eye makeup products in these stores. Additionally, the regular provision of discounted cosmetic products by such stores will further drive the consumers’ product demand.
The online stores segment will grow significantly due to the rising preference for online shopping among the global population. For instance, from July 2019 to September 2020, Glenmatic, an online makeup products seller, sold more than 500,000 eyelashes online in North America. Additionally, the advent of digital payment technologies and mobile e-commerce is further boosting the online store segment’s growth.
Nowadays, salons regularly use privately labeled lash extensions to offer premium salon solutions to their clients. This will help the specialty stores segment generate considerable product revenues. Besides, easy accessibility to premium makeup products at beauty shops will further support the specialty stores segment’s growth.
Asia Pacific False Eyelashes Market Size, 2022 (USD Billion)
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The global market is analyzed across Asia Pacific, South America, North America, the Middle East & Africa, and Europe.
The Asia Pacific market size reached USD 0.54 billion in 2022. This region dominates the global market on account of the presence of large manufacturing facilities of eyelash products in China and Indonesia, thereby supporting the product’s consumption rate. According to the official data presented by the Government of Pingdu, East China’s Shandong Province, People’s Republic of China, in 2018, eyelash manufacturers in Pingdu, China supplied over USD 610 million worth of fake eyelashes in the global market.
Large consumer spending on Japan's and South Korea’s beauty products will result in significant product revenues from Asia Pacific. According to data presented by the Japan Cosmetic Industry Association, in 2019, cosmetics spending among two or more persons in Japanese households reached USD 349.75 compared to USD 322.55 in 2018.
Nowadays, celebrities and eyelash companies are focusing on promoting their products to record their business revenues from the U.S. and Canada. This will make the North America fake eyelashes market grow at a faster rate. For instance, in May 2019, reality TV star Kim Kardashian launched ‘Mrs. West Bridal’, a makeup collection on her fifth-anniversary event with her husband Kanye West in Los Angeles, U.S. The collection included liquid lipsticks and fake eyelash products. Additionally, growing consumer preference for high-quality fake lashes will further augment the product revenues from North America.
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The Europe fake lashes market is mainly driven by the rising preference for false eyelashes made from premium materials among consumers in the U.K., Italy, and Spain. Evolving beauty & grooming fashion trends among Brazilians are mainly driving the South America market growth. Additionally, growing awareness about the availability of different kinds of makeup products among Africans will support the Middle East & Africa market growth.
Partnerships and Business Expansions are Key Strategies Fueling Market Growth
Nowadays, companies are keenly focusing on establishing a partnership with television channels and celebrities to promote their products. They are also focusing on building their manufacturing capabilities to boost their revenues from such products. For instance, in 2019, Qingdao LashBeauty Cosmetic Co. Ltd. set up an additional 10,000 m. sq. eyelash production site in Qingdao, China to expand its production capacity.
An Infographic Representation of False Eyelashes Market
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The report analyzes the market in depth and highlights crucial aspects such as prominent companies, product types, distribution channels, and material usage areas. Besides this, the report provides insights into the latest market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market’s growth in recent years.
CAGR of 6% from 2023 to 2030
Value (USD Billion)
By Product Type
By Distribution Channel
As per the Fortune Business Insights study, the market size was USD 1.33 billion in 2022.
The market is likely to record a CAGR of 6% during the forecast period of 2023-2030.
The strip lashes segment is expected to be the leading product type in this market during the forecast period of 2023-2030.
Regular introduction of innovative products by key companies is accelerating the market growth.
Ardell Beauty & Lashes, Qingdao Lashbeauty Cosmetic Co. Ltd., and Kiss Products Inc. are the leading companies operating in the market.
Asia Pacific dominated the market in 2022.
The rising incidences of eye infection is expected to restrain the deployment of the product throughout the forecast period.
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