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The global false eyelashes market size was USD 1.14 billion in 2020. The market is projected to grow from USD 1.26 billion in 2021 to USD 1.96 billion in 2028 at a CAGR of 6.5% during the 2021-2028 period. The global impact of the COVID-19 pandemic has been unprecedented and staggering, with false eyelashes witnessing negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a stellar growth of 13.0% in 2020. The sudden fall in CAGR is due to the fake lashes market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Fashionistas commonly use fake eyelashes to make their natural lashes healthier and thicker. Such products are available in a variety of lengths and colors. Increasing consumer awareness regarding the availability of a variety of grooming products is mainly driving the market growth. Nowadays, cosmetic brands are collaborating with fashion celebrities to launch their premium-based eyelash products. For instance, in July 2021, Revlon Inc. introduced the ‘Revlon x Megan Thee Stallion Hot Girl Sunset collection,’ Megan Thee Stallion celebrity-inspired false eyelash collection for Houston (U.S.) consumers.
Eye Makeup Trend Amid COVID-19 Pandemic to Boost Market
Nowadays, people are increasingly spending their time indoors to protect themselves from coronavirus infection. This has spiked the consumer demand for hygiene and grooming products. Furthermore, fashions seekers are increasingly using eye makeup products to maintain their face well-groomed while wearing face masks. Such a consumer trend has spiked the product demand amid the COVID-19 pandemic. For instance, Alibaba.com, a Chinese e-commerce giant, reported 150% spike in its revenues from the eye makeup products category in the week ending 18th February 2020.
However, incidences of shutting down lash salons and hypermarkets due to government-imposed COVID-19 related lockdown restrictions in many countries have impacted the market growth. Additionally, limited human hair supplies and other supply chain issues amid the COVID-19 pandemic have hampered the product revenues. For instance, from December 2019 to August 2020, Local Foreign Trade Company under Alibaba cross-border platform reported a decline in the Chinese exports of the false eyelashes in the U.S. market from 60% to 40% of the total Chinese exports.
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Customized Eyelash is a Prominent Trend
Rising consumer preference for customized fake eyelashes is offering newer market growth opportunities. Additionally, the rapidly growing popularity of the do-it-yourself (DIY) strip lashes among women worldwide accelerates product demand. Curved eyelashes significantly enhance the beauty of an individual. Therefore, rising consumer demand for curved lashes will drive the false eyelashes market growth.
Besides, evolving festival celebrations and fashion trends among the global population will support the product demand. Additionally, rising consumer preference for colored eyeshadows and false eyelashes offers key players newer business growth opportunities. For instance, in the third fiscal quarter of 2020, Shiseido Co. Ltd., a color cosmetics maker, reported a 194.8% jump in its revenues due to increased consumer demand for eye-color cosmetics worldwide.
Companies’ Recent Eyelashing Tools to Upsurge Product Demand
Nowadays, companies are introducing virtual eye lashing applications to enable people to enjoy their lash trials virtually. This will help the companies in their customer engagement activities, thereby driving their product revenues. For instance, in January 2018, Ardell Lashes & Beauty launched ‘YouCam Makeup,’ a virtual eye lashing application to enable people to virtually take eyelash trials.
Additionally, the companies' regular introduction of creative and innovative material-based fake lashes further supports future market development. For instance, in October 2019, Tori Belle Cosmetics LLC. introduced an innovative ‘Magnetude’ magnetic mascara and ‘Magnetude Illusion’ magnetic eyelashes in the global market.
Regular Companies’ Introduction of Eyelash-Related Marketing Campaigns to Support Market
Nowadays, key companies regularly introduce various marketing and promotional campaigns to increase their false eyelash products’ customer reach. Such companies' efforts will support the product demand worldwide. For instance, in February 2018, Parfums de Coeur, Ltd. owned Eylure brand collaborated with British TV presenter Emma Willis to launch its new collection of eyelashes.
Furthermore, the presence of a large number of beauty salons & spa-related establishments further supports the global product’s consumption rate. According to the surveyed data published by SBDC Net National Information ClearingHouse, as of May 2020, more than 80,000 beauty salons & barber shop-related establishments generated USD 20 billion in salon industry revenue in the U.S.
Incidences of Eye Infection to Limit the Product Demand
Incidences of eye infection and injuries due to formaldehyde compound-based eyelashes will limit the product demand. Additionally, incidences of natural eyelash damaging and swelling due to surgical eyelash-related procedures among people strongly affect market growth. Besides, huge competition from the local industry players and governmental import/export restrictions pose challenges to the market development worldwide.
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Strip Eyelashes Segment to Hold a Significant Global Market Share
The market is segregated into strip lashes, individual flare, individual single, and others based on product type. Users can better avoid the incidences of eye injuries and swelling by the usage of strip lashes over other product types. Additionally, strip lashes are widely available in many different thickness lengths and curl styles compared to other product types. Such factors result in the strip lashes segment holding a significant global false eyelashes market share.
Nowadays, people increasingly face damaging eyelash issues due to the side effects of cancer-specific chemotherapy treatments. Cancer patients can better regain their lash hairs by the usage of such products permanently. Therefore, the increasing prevalence of cancer diseases and the growing awareness regarding the availability of such lashes among people are the factors that drive individual flare segmental growth. According to the World Health Organization (WHO), in 2020, nearly 10 million people recorded died due to cancer disease worldwide.
Besides, the growing popularity of customized eye lashing services among women fashionistas will drive the individual single segmental revenues. The others segment includes products such as magnetic lashes, middle eyelashes, and fantasy lashes. The others segment will grow faster as users can effectively make their lashes natural-looking and shiny by using magnetic and fantasy lashes. Additionally, higher prices of such products result in others segment generating considerable product revenues.
Human Hair Segment to Hold a Leading Market Position
The global market is segregated into human hair, synthetic hair, and others by material. The human hair segment holds a major global market share due to its cost-effectiveness and lightweight nature over other material types. Additionally, users can better avoid the incidences of lash irritation by the usage of human hair-based lashes over other material types. Such a factor makes the human hair segment generate considerable product revenues.
Easy consumers’ accessibility mainly drives the synthetic hair segment to the rubber, acrylic, and polymer material-based lashes of different colors, curls, and lengths. The others segment includes various materials such as mink, fur, and animal hairs. The others segment will grow at a considerable rate due to the wispy & fluffy nature of the mink and fur material-based lashes over other materials.
Hypermarket & Supermarket Segment to Lead Market
The global fake eyelashes market is segregated into hypermarkets & supermarkets, specialty stores, online stores, and others by distribution channel. The hypermarkets & supermarkets segment will dominate the global market, owing to the wide availability of a variety of mass & premium category-based eye makeup products in these stores. Additionally, the regular provision of discounted cosmetic products by such stores further drives the consumers’ product demand.
Online stores will grow significantly due to the rising adoption of online shopping among the global population. For instance, from July 2019 to September 2020, Glenmatic, an online makeup products seller, sold more than 500,000 eyelashes online in North America. Additionally, the advent of digital payment technologies and mobile e-commerce is further boosting the online stores segmental growth.
Nowadays, salons regularly use privately labeled lash extensions to offer premium salon solutions to their clients. This will make specialty stores’ segment generate considerable product revenues. Besides, easy consumers’ accessibility to the premium-based makeup cosmetics at the beauty shops will further support the specialty stores’ segmental growth.
Asia Pacific False Eyelashes Market Size, 2020 (USD Billion)
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The global market is categorized into Asia Pacific, South American, North American, Middle East & African, and Europe as per region.
The Asia Pacific market size reached USD 0.47 billion in 2020. Asia Pacific dominates the global market on account of large manufacturing facilities of eyelash products in China and Indonesia, thereby supporting the product’s consumption rate. According to the official data presented by the Government of Pingdu, East China’s Shandong Province, Peoples Republic of China, in 2018, eyelash manufacturers in Pingdu, China supplied over USD 610 million worth of false eyelashes in the global market.
Besides, large consumer spending on Japan's beauty products and South Korea results in significant product revenues from Asia Pacific. According to the data presented by Japan Cosmetic Industry Association, in 2019, cosmetics spending among two or more persons in Japanese households reached USD 349.75 compared to USD 322.55 in 2018.
Nowadays, celebrities and lash companies continuously focus on promoting their products to build their business revenues from the U.S. and Canada. This makes the North America fake eyelashes market grow at a faster rate. For instance, in May 2019, Kim Kardashian launched ‘Mrs. West Bridal’, a makeup collection on her fifth-anniversary event with her husband Kanye West in the Los Angeles, U.S. The collection includes liquid lipstick and false eyelashes products. Additionally, large consumer preference for prestige-quality based fake lashes will further ease product revenues from North America.
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The Europe fake lashes market is mainly driven by large consumer preference for premium material-based false eyelashes in the U.K., Italy, and Spain. Evolving beauty & grooming fashion trends among Brazilians are mainly driving the South America market growth. Additionally, growing awareness about the availability of different kinds of makeup products among Africans mainly supports the Middle East & Africa market growth.
Partnership and Business Expansion are Key Strategies Fueling Market
Nowadays, companies keenly focus on establishing a partnership with television channels and celebrities to promote their products. Additionally, they focus on building their manufacturing capabilities to boost their revenues from such products. For instance, in 2019, Qingdao LashBeauty Cosmetic Co. Ltd. set up an additional 10,000 m. sq. eyelashes production site in Qingdao, China to build its production capacity.
An Infographic Representation of False Eyelashes Market
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The global false eyelashes market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, distribution channels, and material usage areas. Besides this, the report provides insights into the false eyelashes market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth in recent years.
Value (USD Billion)
By Product Type
By Distribution Channel
North America (By Product Type, Material, Distribution Channel, and Country)
Europe (By Product Type, Material, Distribution Channel, and Country)
Asia Pacific (By Product Type, Material, Distribution Channel, and Country)
South America (By Product Type, Material, Distribution Channel, and Country)
Middle East & Africa (By Product Type, Material, Distribution Channel, and Country)
Fortune Business Insights says that the worldwide market size was USD 1.14 billion in 2020 and is anticipated to reach USD 1.96 billion by 2028.
In 2020, the global market value stood at USD 1.14 billion.
Rising at a CAGR of 6.5%, the global market will exhibit steady growth over the forecast period (2021-2028).
The strip lashes segment is expected to be the leading product type in this market during the forecast period (2021-2028).
Regular introduction of innovative products by key companies is accelerating the market growth.
Ardell Beauty & Lashes, Qingdao Lashbeauty Cosmetic Co. Ltd., and Kiss Products Inc. are the leading companies worldwide.
Asia Pacific held the highest market position in 2020.
The growing popularity of customized makeup products among people will accelerate the adoption of luxury eyelash products.
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