Kombucha Market to Soar at 23.2% CAGR till 2027; Speedy Expansion of Online Food & Beverage Retail Channels to Foster Healthy Market Growth

The global kombucha market size is projected to reach USD 10.45 billion by 2027 owing to the frequent introduction of new fermented tea products by leading players, finds postulates Fortune Business Insights™ in its report, titled “Kombucha Market Size, Share & COVID-19 Impact Analysis, By Type (Natural and Flavored), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, and Online Retail), and Regional Forecast, 2020 – 2027”. As per the report, the value of the global market stood at USD 1.84 billion in 2019 and the market is expected to register an incredible CAGR of 23.2% from 2020 to 2027.

The increasing focus on gut health and overall physiological well-being amid the COVID-19 pandemic is likely to favor the kombucha market growth in the immediate future as fermented tea is known to have probiotic properties that promote digestion, metabolism, and gut strength. Companies such as Malaysia-based WonderBrew are launching their products on eCommerce platforms to amplify their customer reach during the current crisis and maximize earnings.

Bucha of Byron Launches World’s First Beer-Kombucha Blend

In a bid to exploit the fast-growing popularity of this fermented drink in the country, Australia-based Bucha of Byron introduced The Sneaky Bucha, an innovative blend of beer and kombucha, in October 2020. Produced under a partnership between Stone & Wood and the Kombucha Brewing Company, The Sneaky Bucha brings together Bucha of Byron’s range of original beers and the taste of fermented tea to create a unique low-carb, low-alcoholic beverage. Featuring 4% alcohol by volume (ABV), the drink will expand Bucha’s existing portfolio, which includes The Dirty Bucha, an amalgam of premium spirits and this healthy tea drink.

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https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230

Potential Benefits of Kombucha for Diabetics and Cancer Patients May Boost Demand

There is a growing body of evidence supporting claims that fermented tea products are beneficial in managing chronic, life-threatening conditions such as cancer and diabetes. For example, a 2012 study conducted by researchers from the University of Sfax, Tunisia on diabetic rats showed that kombucha consumption reduced blood sugar levels as it slowed down digestion of carbohydrates in the body as well as improved liver and kidney function in the rats. Moreover, research by the University of Sydney, Australia found that green tea drinkers had an 18% lower risk of developing diabetes. Similar findings have been published for cancer. For instance, the Oncology Institute of Vojvodina in Serbia revealed through test tube-based studies that this fermented tea aided the prevention of the growth and spread of cancerous cells due to its high concentration of antioxidants and tea polyphenols. The wide-ranging advantages of drinking fermented tea, including its unique taste, are sure to propel its popularity and fuel the growth of this market.

Leading Companies to Target the Niche Demands of Health-Conscious Consumers

With concerns surrounding health and wellness mounting, consumers are increasingly demanding beverages that feature a good balance of taste, flavour, and nutrition. The evolution of tastes and preferences is impelling key players in this market to develop and launch niche and advanced products to broaden their sales horizons. Besides this, companies are also focusing on establishing and strengthening their distribution networks and production operations in emerging markets of Asia and Africa gain a secure footing in the global marketplace.

Industry Development:

• February 2020: Humm Kombucha released a new range of zero-sugar, shelf-stable product called Humm Zero to cater to the growing demand for sugar-free beverages. Sweetened with monk fruit and allulose that have no impact on blood glucose levels, the drink has added vitamin B12 and probiotics.   

List of Key Players Covered in the Market Report:

• The Hain Celestial Group (New York, United States)
• Health-Ade Kombucha (United States)
• PepsiCo, Inc. (New York, United States)
• The Coca Cola Company (Georgia, United States)
•  Revive Kombucha (California, United States)
• Humm Kombucha, LLC (United States)
• Reed’s Inc. (Connecticut, United States)
• Molson Coors Beverage Company (Chicago, United States)

Further Report Findings:

• The natural segment, which commanded a market share of 44.46% in 2019, is expected to gain firmer ground in the market as a result of the rising preference for natural flavors by fermented tea enthusiasts. The flavored segment held a share of 37.43% in the US market in 2019.
• At USD 0.97 billion in 2019, North America is expected to lead the market share during the forecast period on account of the widening influence of functional beverages across the US and Canada.

Table of Segmentation: