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The global kombucha market size is anticipated to witness significant growth over the forecast period, owing to numerous health benefits associated with Kombucha drinks. Kombucha, being prepared with healthy bacteria and yeast can improve the digestion process, reduce inflammation, and can potentially help in weight loss. Rising demand for functional beverages is expected to boost the demand of Kombucha, which is a good source of probiotics, which in return is expected to propel the growth of the kombucha market during the forecast period.
Consumption of fermented food & beverage products has gained wide acceptance in recent years due to the nutritional value and additional health benefits they offer. Kombucha is a slightly alcoholic, fermented tea which is composed by adding specific bacteria, yeast or mold strains to green and black tea. The tea type is also known as ‘mushroom tea’ and has several potential health benefits.
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The growing demand of organic and clean-label products, coupled with increasing consumer inclination towards healthier drinks like Kombucha, instead of aerated or soft drinks are expected to aid the global kombucha market growth in the forthcoming years. Furthermore, the growing number of market players in the kombucha industry and broadening the application of Kombucha in the food & beverage industry are expected to provide high growth opportunities to the kombucha industry during the forecast years. However, stringent labeling rules for production and sales of Kombucha can restrain the growth of the market in the upcoming years.
By Distribution Channel
The flavored segment held the largest market share in the past few years, and is projected to witness a steep rise over the forecast period, due to exotic taste and presentation of flavored Kombucha drink. The launch of new flavored Kombucha drink by prominent market players is also contributing significantly in the growth of the segment.
Among distribution channel, online stores segment is projected to be growing rapidly in the forthcoming years, especially in developed economies due to rising consumer preference towards online purchasing, attributed to the ease of purchase and delivery convenience. The supermarkets/Hypermarkets segment is expected to perform crucially in several developed as well as developing economies due to high consumer dependence on them for the purchase of food and beverage products and items.
North America is projected to be holding the highest revenue share in the global kombucha market during the forecast period, due to the rising number of health-conscious population in the region, coupled with the increasing application of Kombucha in food & beverage industry for a preservative as well as for taste enhancing purposes. The increase in the disposable income of the American population, along with the presence of a number of global market players in the region is projected to aid the growth of the region during forecast years.
The Asia Pacific is projected to witness a significant rise in the kombucha market in the forthcoming years, due to the presence of major tea consuming countries such as China, India, and Japan in the region as well as ease of production and low production cost of Kombucha in Asian countries.
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