"Market Intelligence that Adds Flavour to Your Success"

Kombucha Market Size, Share and Global Trend By Flavor (Natural, Flavored), Strains (Bacteria, Yeast), Distribution Channel (Online Store, Health Stores, Supermarkets/ Hypermarkets), and Geography Forecast till 2026

Region : Global | Report ID: FBI100230 | Status : Ongoing



The global kombucha market size is anticipated to witness significant growth over the forecast period, owing to numerous health benefits associated with Kombucha drinks. Kombucha, being prepared with healthy bacteria and yeast can improve the digestion process, reduce inflammation, and can potentially help in weight loss. Rising demand for functional beverages is expected to boost the demand of Kombucha, which is a good source of probiotics, which in return is expected to propel the growth of the kombucha market during the forecast period.

Consumption of fermented food & beverage products has gained wide acceptance in recent years due to the nutritional value and additional health benefits they offer. Kombucha is a slightly alcoholic, fermented tea which is composed by adding specific bacteria, yeast or mold strains to green and black tea. The tea type is also known as ‘mushroom tea’ and has several potential health benefits.

To gain extensive insights into the market, Request for Customization

The growing demand of organic and clean-label products, coupled with increasing consumer inclination towards healthier drinks like Kombucha, instead of aerated or soft drinks are expected to aid the global kombucha market growth in the forthcoming years. Furthermore, the growing number of market players in the kombucha industry and broadening the application of Kombucha in the food & beverage industry are expected to provide high growth opportunities to the kombucha industry during the forecast years. However, stringent labeling rules for production and sales of Kombucha can restrain the growth of the market in the upcoming years.


  • Reed’s Inc.

  • Revive Kombucha

  • Millennium Products, Inc.

  • The Humm Kombucha Llc.

  • The Hain Celestial Group

  • Live Soda Kombucha

  • Kombucha Wonder Drink

  • Makana Beverages Inc.




By Flavor

  • Natural

  • Flavored (Citrus, Berries, Apple, Flowers, Spices, and Others)

By Strains

  • Bacteria

  • Yeast

By Distribution Channel

  • Online Stores

  • Health Stores

  • Supermarkets/ Hypermarkets

  • Other Distribution Channels

By Geography

  • North America (USA, Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa and Rest of MEA)

The flavored segment held the largest market share in the past few years, and is projected to witness a steep rise over the forecast period, due to exotic taste and presentation of flavored Kombucha drink. The launch of new flavored Kombucha drink by prominent market players is also contributing significantly in the growth of the segment.

Among distribution channel, online stores segment is projected to be growing rapidly in the forthcoming years, especially in developed economies due to rising consumer preference towards online purchasing, attributed to the ease of purchase and delivery convenience. The supermarkets/Hypermarkets segment is expected to perform crucially in several developed as well as developing economies due to high consumer dependence on them for the purchase of food and beverage products and items.


North America is projected to be holding the highest revenue share in the global kombucha market during the forecast period, due to the rising number of health-conscious population in the region, coupled with the increasing application of Kombucha in food & beverage industry for a preservative as well as for taste enhancing purposes. The increase in the disposable income of the American population, along with the presence of a number of global market players in the region is projected to aid the growth of the region during forecast years.

The Asia Pacific is projected to witness a significant rise in the kombucha market in the forthcoming years, due to the presence of major tea consuming countries such as China, India, and Japan in the region as well as ease of production and low production cost of Kombucha in Asian countries.


  • In June 2018, Molson Coors Brewing Company, a Colorado-based leading brewing company acquired Clearly Kombucha, a California-based prominent beverage producer with distribution in Colorado, California, Texas, and others. The acquisition by Molson Coors is a strategic step by the company to strengthen its non-alcoholic beverage portfolio.

  • In September 2018, the Coca-Cola company announced the acquisition of Organic & Raw Trading Co., a significant Kombucha maker company. With this acquisition, the Coca-Cola company has added Kombucha in its product portfolio.

Kombucha Market Size, Share and Global Industry Trend Forecast till 2026
  • Ongoing
  • 2019
  • 2016-2018


  • 4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization

Food & Beverages Clients


Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . More info.