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Kombucha Market Size, Share and Global Trend By Flavor (Natural, Flavored), Strains (Bacteria, Yeast), Distribution Channel (Online Store, Health Stores, Supermarkets/ Hypermarkets) and Geography Forecast till 2026

Region : Global | Published Date: Upcoming | Report ID: FBI100230| Status : Upcoming

 

KEY INDUSTRY INSIGHTS

The global kombucha market size is anticipated to witness significant growth over the forecast period, owing to numerous health benefits associated with Kombucha drinks. Kombucha, being prepared with healthy bacteria and yeast can improve the digestion process, reduce inflammation, and can potentially help in weight loss. Rising demand for functional beverages is expected to boost the demand of Kombucha, which is a good source of probiotics, which in return is expected to propel the growth of the kombucha market during the forecast period.


Consumption of fermented food & beverage products has gained wide acceptance in recent years due to the nutritional value and additional health benefits they offer. Kombucha is a slightly alcoholic, fermented tea which is composed by adding specific bacteria, yeast or mold strains to green and black tea. The tea type is also known as ‘mushroom tea’ and has several potential health benefits.


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The growing demand of organic and clean-label products, coupled with increasing consumer inclination towards healthier drinks like Kombucha, instead of aerated or soft drinks are expected to aid the global kombucha market growth in the forthcoming years. Furthermore, the growing number of market players in the kombucha market and broadening the application of Kombucha in the food & beverage industry are expected to provide high growth opportunities to kombucha industry during the forecast years. However, stringent labeling rules for production and sales of Kombucha can restrain the growth of the market in the upcoming years.


LIST Of KEY PLAYERS COVERED



  • Reed’s Inc.,

  • Revive Kombucha,

  • Millennium Products, Inc.,

  • The Humm Kombucha Llc.,

  • The Hain Celestial Group,

  • Live Soda Kombucha,

  • Kombucha Wonder Drink, and

  • Makana Beverages Inc.


SEGMENTATION


























 SEGMENTATION



 DETAILS



By Flavor




  • Natural

  • Flavored (Citrus, Berries, Apple, Flowers, Spices, and Others)



By Strains




  • Bacteria

  • Yeast



By Distribution Channel




  • Online Stores

  • Health Stores

  • Supermarkets/ Hypermarkets

  • Other Distribution Channels



By Geography




  • North America (USA, Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa and Rest of MEA)



The flavored segment held the largest market share in the past few years, and is projected to witness a steep rise over the forecast period, due to exotic taste and presentation of flavored Kombucha drink. The launch of new flavored Kombucha drink by prominent market players is also contributing significantly in the growth of the segment.


Among distribution channel, online stores segment is projected to be growing rapidly in the forthcoming years, especially in developed economies due to rising consumer preference towards online purchasing, attributed by the ease of purchase and delivery convenience. Supermarkets/Hypermarkets segment is expected to perform crucially in several developed as well as developing economies due to high consumer dependence on them for the purchase of food and beverage products and items.


REGIONAL ANALYSIS


North America is projected to be holding the highest revenue share in the global Kombucha market during the forecast period, due to the rising number of health-conscious population in the region, coupled with the increasing application of Kombucha in food & beverage industry for preservative as well as for taste enhancing purposes. Increase in disposable income of the American population, along with the presence of a number of global market players in the region is projected to aid the growth of the region during forecast years.


The Asia Pacific is projected to witness a significant rise in the global Kombucha market in the forthcoming years, due to the presence of major tea consuming countries such as China, India, and Japan in the region as well as ease of production and low production cost of Kombucha in Asian countries.


KEY INDUSTRY DEVELOPMENTS



  • In June 2018, Molson Coors Brewing Company, a Colorado-based leading brewing company acquired Clearly Kombucha, a California-based prominent beverage producer with distribution in Colorado, California, Texas, and others. The acquisition by Molson Coors is a strategic step by the company to strengthen its non-alcoholic beverage portfolio.

  • In September 2018, the Coca-Cola company announced the acquisition of Organic & Raw Trading Co., a significant Kombucha maker company. With this acquisition, the Coca-Cola company has added Kombucha in its product portfolio.


Kombucha Market Size, Share and Global Industry Trend Forecast till 2026
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