Oats Market to Reach $6.90 Billion by 2027; Evolving Consumer Preferences Towards Healthy Food to Provide Impetus

The global oats market size is expected to reach USD 6.90 billion by 2027. The increasing application of Oat flour as a replacement for talcum powder and other skincare products will have a tremendous impact on the global market, mentioned in a report, titled “Oats Market Size, Share & COVID-19 Impact Analysis, By Type (Steel Cut, Whole Oats, Instant Oats, and Others), Application (Bakery and Confectionery, Breakfast Cereals, Animal Feed, and Others), and Regional Forecast, 2020 – 2027.” The market size stood at USD 5.18 billion in 2019 and is expected to exhibit a CAGR of 3.8% between 2020 to 2027.

Introduction of Oat Yeah by Silk to Propel Market

Silk, a plant-based beverage company announced the launch of a new oat milk product called Oat Yeah. The company’s portfolio includes other plant-derived beverages like cashew milk, coconut milk, and most significantly almond milk, which is now the brand's largest segment. Silk is a Danone-owned subsidiary in North America. The company launched the new oat milk just after the spike in sales of soymilk. Oat milk is more sustainable compared to other non-dairy milks, making it abundant and inexpensive for customers. The trend towards non-dairy milks will consequently improve the prospects of oat milk in the near future. Besides, evolving consumer preferences can contribute significantly to the demand for dairy-free beverages, which, in turn, will propel the healthy growth of the market during the forecast period.

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Abundant Health Benefits in Breakfast Cereals to Spur Opportunities 

The growing awareness about the numerous health benefits of breakfast cereals will bode well for the global market. The benefits include soluble dietary fibers, beta-glucan, which has proven to be helpful in digestion, increasing satiety, and improved appetite. Moreover, soluble fiber content aids in reducing the low-density lipoprotein (LDL) or bad cholesterol in the body, thus stabilizing blood sugar levels and weight management. Likewise, it is also gluten-free with balanced nutrients required for the body’s functioning. The growing demand for nutrition-rich breakfast has urged companies to introduce innovative breakfast meals that are convenient and healthy, thus boosting the market growth. For instance, in 2017, General Mills, Inc. expanded its Fibre One Breakfast cereal range in the U.S. by releasing breakfast meals made with steel-cut oats and strawberries.

Focus on Strategic Acquisitions by Prominent Companies to Consolidate Industry

The market is consolidated by the presence of prominent players such as Quaker Oats Company, Morning Foods Ltd., The Kellogg Company, General Mills, Inc., and Glanbia Plc. Companies are adopting strategies such as acquisitions, product launch, partnerships, and collaborations to enhance their position in the market. For instance, in March 2019, Lantmännen announced that it has acquired the oat milling facility of Tate & Lyle P.L.C. that has a capacity of 55,000 tons. Besides, the continued efforts of companies towards increased production capacity will further bolster the healthy oats market growth in the years to come.

The Report lists some of the Key Players:

• Quaker Oats Company (PepsiCo, Inc.) (New York, U.S.)


• Morning Foods Ltd. (Crewe, United Kingdom)


• The Kellogg Company (Michigan, U.S.)


• Richardson International Ltd. (Winnipeg, Canada)


• Bob’s Red Mill Natural Foods, Inc. (Oregon, U.S.)


• Avena Foods Ltd. (Regina, Canada)


• Glanbia, Plc. (Kilkenny, Ireland)


• The Ancient Grains, Co. (Kildare, Ireland)


• Aussee Oats Milling Pvt Ltd (Gampaha, Sri Lanka)


• Blue Lake Milling (SA, Australia)

Further Report Findings:

• Regional Analysis: The market in Europe is expected to witness a rapid growth rate during the forecast period owing to the heavy consumption in countries such as Russia, the U.K., Italy, and Spain. The increasing health consciousness among consumers will contribute positively to the market growth in Europe.


• Leading Segment: The animal feed is expected to hold the largest market share during the forecast period owing to oat suitability in ruminants and monogastric animals. Moreover, its energy value also helps in preventing allergies and gluten absorption disorders.

The Market is Segmented into: