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The global oats market size expected to reach at significant CAGR by 2026. An upward trend has been observed in the consumption of oats across several developed and developing countries, owing to rising consumer awareness about the benefits of consuming oats and oat products, and increased product adoption as breakfast cereal, which is expected to scale up the oats industry in the coming years.
Several key market players operating in the market are focusing on innovative product launches and strengthening their product portfolios to claim their prominence in the market. The Quaker Oats Company, Grain Millers, Inc., Nestle, and Kellogg are some of the major producers of oats products with the largest market global oats market shares.
Oats are one of the prominent grain types, that has gained immense popularity since the past few years, owing to their high nutritional value. The grain type is primarily used as consumer foods and animal feed and is a rich source of proteins, vitamins, and minerals. A small part of the total oats grown is used across the cosmetics industry to produce skincare, haircare, talcs & dusting powder products, and others.
Oats are suitable to grow in moderate climates due to their higher tolerance to rain and the requirement of low heat. Oat grains are rolled and steel-cut to manufacture oats. The product is a rich source of dietary fibers and hence can induce several health benefits when consumed regularly.
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Numerous health benefits offered by oats is leading to its widening adoption among consumers as healthy snack product and breakfast cereal, which is driving the global oats market trends. The presence of antioxidants, riboflavin, vitamin, iron, magnesium, protein, and other crucial components in oats makes it an ideal substance to consume for human beings. The potential ability of oats to reduce the level of bad cholesterol, and hence reducing the chances of colorectal cancer, coronary artery disease, and other digestion related problems is further expected to boost the oats market growth during the forecast years.
The major restraining factor for the growth of the global market lack of availability of oats produce. Oats is majorly cultivated in Russia, and it accounts for nearly 30% of the global production. Canada, Australia, Spain, and Poland are other key countries that produce a significant quantity of oats crop and these top 5 countries (including Russia) account for 55-60% of the global production of oats crop. Out of total global output of oats, 70% is consumed in the feed industry while the remaining is utilized for food, seed, and industrial uses. Hence, limited production and limited availability for food use make it a premium product.
End-users for oats market has been segmented into bakery & confectionery, breakfast cereals, personal care products, and other. The bakery & Confectionery segment is projected to hold the major oats market share during the forecast period, owing to an upsurge in demand for healthy bakery and confectionery products. Increased consumer expenditure on healthy convenience food items and confectionery products is further expected to propel the growth of the segment.
North America, followed by Europe is projected to dominate the global market, owing to the presence of major oat-producing countries such as Russia, Canada, Spain, and others, coupled with rising awareness among the American population towards health benefits of consuming oats. Increased trade of oats in North America is further expected to boost the growth of the region’s market. The oats market in the Asia Pacific is projected to witness a significant rise in the forthcoming years, due to the rapidly changing eating habits of the Asian population, and the rising number of market players in the region.
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