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Healthy Snacks Market Size, Share & COVID-19 Impact Analysis, By Type (Meat Snacks, Nut, Seeds & Trail Mixes, Dried Fruit Snacks, Cereal & Granola Bars, and Others), By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Convenience Stores, and Online Retails), and Regional Forecast, 2020-2032

Last Updated: May 13, 2024 | Format: PDF | Report ID: FBI101454



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The global healthy snacks market size was valued at USD 78.13 billion in 2019 and is projected to reach USD 110.19 billion by 2032, exhibiting a CAGR of 4.46% during the forecast period based on our analysis in the existing report.

The global snacking industry is witnessing progressive growth owing to the constant evolution in consumption patterns and inclination towards healthy food products. Consumers nowadays look for quick, affordable, and indulgent snacking solutions that will suffice to daily nutritional needs. The food industry is rapidly evolving with raw material use, processing, and preservation advancements and novel packaging techniques. This has fuelled the innovations and development of contemporary food offerings that support the progress of the snacks industry worldwide. Furthermore, the strengthening of distribution network channels and e-commerce platforms is also expected to flourish in the global market of healthy snacks. 

Significant Impact on Snacks Consumption during COVID-19 Pandemic to Slow Growth Rate

The demand and sale of snacks has experienced a sudden slump due to the outbreak of COVID-19 pandemic. In the initial stages of lockdown, panic buying of food supplies by consumers contributed to the rapid sale of ready-to-eat food in retail distribution channels. According to the U.S. Department of Agriculture, grocery store sales rose up to 99% in the middle of March and 25% higher on April 1st in 2020, compared to the last year. However, the growing concerns related to hygiene and the safety of processed foods later resulted in the trend of buying ingredients from retail markets and cooking meals at home. The swift reduction in the consumption of processed and packed foods has a profound effect on the snacks industry. The trend of consuming nutrient-enriched products to maintain overall health and immunity in the current pandemic is expected to create enormous opportunities for healthy food manufacturers in forthcoming years.


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Emerging Trend of On-the-go Nutrition to Propel Innovation in Snacking Industry

The increasing number of people entering a formal workforce and their hectic lifestyles have led to the rise in demand for snacks. This is because snacks provide instant satiety and a much-needed break in a stressful day. The emerging trend of avoiding the risk of certain chronic diseases and maintaining health & wellness through thoughtful consumption of these snacks propels this market of healthy snacks. The on-the-go nutrition trend is rapidly gaining popularity among millennials and working adults as they look for snacking solutions to tackle nutrient deficiencies and other health conditions in their busy schedules.


Increasing Demand for Functional/Healthy Foods to Fuel Demand for Healthy Snack Products

The global market is primarily boosted by the increasing demand for functional foods among consumers to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions. Consumers continue to seek better-for-you options in food aisles. Food products enriched with functional ingredients such as micronutrients, proteins, fiber, organic, plant-based, and clean-label products, among others have been absorbed into the mainstream in retail channels.

The increasing promotions of such functional foods for weight management, improvement of digestive health, and to reduce the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of healthy snacks.  

Rising Popularity of Convenience Foods & On-the-go Snacking to Support Developments

The growing popularity of convenience, ready-to-eat foods, and on-the-go snacking is a major factor propelling the healthy snacks market growth. On-the-go products provide quick nutrition and the feeling of satiety in a busy schedule. According to a recently released ‘state of snacking’ report by Mondelēz International, an approximate of 59% adults worldwide prefer to eat more small meals throughout the day, as opposed to a few larger ones.

Consumers also perceive snacks as part of a healthy diet, attributed to their controlled portions. These convenient and portable packs provide a small energy boost during a hectic workday. The emerging trend of healthy eating is contributing to the evolution of the snack industry by offering various healthy snacks products that fulfill the growing need for on-the-go nutrition.


Technological & Processing-related Challenges to Impede Market Growth

The healthy snacks market is hampered by challenges faced by manufacturers during the processing of these snacks. Texture and crispiness of any snack is the important characteristic noticed by consumers while buying any product. Reduction or removal of fats & sugar and the incorporation of whole grains negatively impacts the moisture retention and binding capacity of ingredients which affects the texture of the final product. Likewise, the fruit & vegetable snacks segment pose difficulties in their preservation and shelf stability.

Development of clean-label snacks such as additive-free and preservative-free products may also create challenges without ingredients that support in emulsification, stabilization, and creamy texture. Ongoing innovations & technological advancements are expected to help processors tackle these challenges.


By Type Analysis

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Nuts, Seeds & Trail Mixes Hold Major Market Share Attributed to their High-protein Content & Easy Consumption

Based on product type, the market is segmented such as meat snacks, nut, seeds & trail mixes, dried fruit snacks, cereal & granola bars, and others. Consumers buy nut-based snacks because they are rich in protein, fibre and antioxidants and provide long-lasting energy. The growing popularity of plant-based and vegan diets will fuel the demand for nut and seed-based products. The increasing demand for trail mixes is attributed to their portability, convenience, and availability of assorted flavors in the product.

Nuts, seeds & trail mixes are also expected to grow at a faster pace due to the rising demand for natural, organic, and clean-label products.

By Distribution Channel Analysis

Wider Availability of Products Promote Sales Growth through Supermarket/ Hypermarket

The supermarket/ hypermarket industry is continuously changing and investors are capitalizing on buyers comfort to offer easy shopping experience. The adoption of technological advancements and equipment on the floor will help retailers provide adequate quality of beverages to the consumers. According to the Food Industry Association 2018, 43% of the total grocery in 2017 were sold through supermarket/ hypermarket, thereby representing a major share of healthy snacks sales every year.   Supermarkets are also emphasizing on meeting new regulatory requirements such as refrigerant leaks, quality assurance to avoid penalties through the Environmental Protection Agency (EPA) and to offer quality products to its consumers.


Europe Healthy Snacks Market Size, 2019 (USD Billion)

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Europe remains the major market with immense potential attributed to the increasing awareness about the positive health effects of functional foods and the popularity of on-the-go nutrition trends. The increasing prevalence of lifestyle-related health conditions, the escalation in the number of aging population, hectic daily schedules, rising mental stress, and positive attitude towards preventive measures is driving the demand for healthy snacks in the regional market. The increasing investments by key giants for the development of innovativ granola bars e portfolios further contribute to the growth of the market in Europe.

The market in Asia Pacific is expected to grow at a significant CAGR owing to the increased demand for ‘better-for-you’ products that promote healthy well-being. The increasing disposable income that enables consumers to spend on healthful indulgence is expected to fuel the growth of the market in the region. The Middle East & Africa and South America markets will showcase a lower share owing to the sub-optimal product penetration in underdeveloped markets of the respective regions.


PepsiCo., Inc. is Investing in the Development of Innovative Snacks to Intensify Competition

PepsiCo., Inc. is focused on investing on product portfolio expansion by introducing new products that appeal more to modern consumer demands. For instance, in October 2019, the company has launched a new healthy popcorn brand, Smart50. These popcorns are made of 100% whole grains, free-from artificial flavors, and preservatives. A strong dominance of key players and their reinforced production and distribution capabilities in the market has resulted in moderate consolidation of the market across the globe. Other key players such as Mondelēz International, Nestle S.A., Kellogg Company, and B&G Foods, Inc. are focusing on strategic mergers, acquisitions, and partnerships to further consolidate the market.


  • PepsiCo, Inc. (New York, U.S.)

  • Mondelēz International (Illinois, U.S.)

  • Nestle S.A. (Vevey, Switzerland)

  • Danone S.A. (Paris, France)

  • Unilever PLC (London, United Kingdom)

  • Tyson Foods, Inc. (Arkansan, U.S.)

  • Hormel Foods Corporation (Minnesota, U.S.)

  • Kellogg Company (Michigan, U.S.)

  • B & G Foods, Inc. (New Jersey, U.S.)

  • Calbee, Inc. (Tokyo, Japan)


  • May 2020 Kellogg Company launched a new cereal-based snack range, Jumbo Snax. The new product line includes fruit loops, apple jacks, corn pops, and tiger paws.

  • September 2019 – Tyson Foods, Inc. launched a new brand of refrigerated snacks with a functional value, created to provide natural health benefits of food.


The healthy snacks market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading distribution channels of the product. Besides this, the report offers insights into the market, current trends and highlights the key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.

An Infographic Representation of Healthy Snacks Market

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Report Scope & Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Type

  • Meat Snacks

  • Nuts, Seeds & Trail Mixes

  • Dried Fruit Snacks

  • Cereal & Granola Bars

  • Others

By Distribution Channel

  • Hypermarkets/Supermarkets

  • Convenience Stores

  • Specialty Stores

  • Online Retail

By Geography

  • North America (the U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, and the Rest of Europe)

  • Asia-Pacific (Japan, China, India, South Korea, Australia, and the Rest of Asia- Pacific)

  • South America (Brazil, Argentina, and the Rest of South America)

  • The Middle East & Africa (South Africa, UAE, Saudi Arabia and the Rest of the Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 78.13 billion in 2019 and is projected to reach USD 108.11 billion by 2027.

In 2019, the North snacks market value stood at USD 19.84 billion.

Growing at a CAGR of 4.2%, the market will exhibit steady growth in the forecast period (2020-2027).

Nuts, Seeds & Trail Mixes segment is expected to be the leading segment in this market during the forecast period.

Increasing demand for functional/healthy foods is the key factor driving the growth of the market.

Mondelez International, Nestle S.A., and Pepsi Co. Inc. are the major players in the market.

Europe dominated the market share in 2019.

On-the-go foods that provide nutrition are expected to drive the adoption in the global market.

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