"Market Intelligence that Adds Flavour to Your Success"
The global healthy snacks market size was valued at USD 78.13 billion in 2019 and is projected to reach USD 108.11 billion by 2027, exhibiting a CAGR of 4.2% during the forecast period.
The global snacking industry is witnessing progressive growth owing to the constant evolution in consumption patterns and inclination towards healthy food products. Consumers nowadays look for quick, affordable, and indulgent snacking solutions that will suffice to daily nutritional needs. The food industry is rapidly evolving with raw material use, processing, and preservation advancements and novel packaging techniques. This has fuelled the innovations and development of contemporary food offerings that support the progress of the snacks industry worldwide. Furthermore, the strengthening of distribution network channels and e-commerce platforms is also expected to flourish in the global market of healthy snacks.
Significant Impact on Snacks Consumption during COVID-19 Pandemic to Slow Growth Rate
The demand and sale of snacks has experienced a sudden slump due to the outbreak of COVID-19 pandemic. In the initial stages of lockdown, panic buying of food supplies by consumers contributed to the rapid sale of ready-to-eat food in retail distribution channels. According to the U.S. Department of Agriculture, grocery store sales rose up to 99% in the middle of March and 25% higher on April 1st in 2020, compared to the last year. However, the growing concerns related to hygiene and the safety of processed foods later resulted in the trend of buying ingredients from retail markets and cooking meals at home. The swift reduction in the consumption of processed and packed foods has a profound effect on the snacks industry. The trend of consuming nutrient-enriched products to maintain overall health and immunity in the current pandemic is expected to create enormous opportunities for healthy food manufacturers in forthcoming years.
Request a Free sample to learn more about this report.
Emerging Trend of On-the-go Nutrition to Propel Innovation in Snacking Industry
The increasing number of people entering a formal workforce and their hectic lifestyles have led to the rise in demand for snacks. This is because snacks provide instant satiety and a much-needed break in a stressful day. The emerging trend of avoiding the risk of certain chronic diseases and maintaining health & wellness through thoughtful consumption of these snacks propels this market of healthy snacks. The on-the-go nutrition trend is rapidly gaining popularity among millennials and working adults as they look for snacking solutions to tackle nutrient deficiencies and other health conditions in their busy schedules.
Increasing Demand for Functional/Healthy Foods to Fuel Demand for Healthy Snack Products
The global market is primarily boosted by the increasing demand for functional foods among consumers to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions. Consumers continue to seek better-for-you options in food aisles. Food products enriched with functional ingredients such as micronutrients, proteins, fiber, organic, plant-based, and clean-label products, among others have been absorbed into the mainstream in retail channels.
The increasing promotions of such functional foods for weight management, improvement of digestive health, and to reduce the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of healthy snacks.
Rising Popularity of Convenience Foods & On-the-go Snacking to Support Developments
The growing popularity of convenience, ready-to-eat foods, and on-the-go snacking is a major factor propelling the healthy snacks market growth. On-the-go products provide quick nutrition and the feeling of satiety in a busy schedule. According to a recently released ‘state of snacking’ report by Mondelēz International, an approximate of 59% adults worldwide prefer to eat more small meals throughout the day, as opposed to a few larger ones.
Consumers also perceive snacks as part of a healthy diet, attributed to their controlled portions. These convenient and portable packs provide a small energy boost during a hectic workday. The emerging trend of healthy eating is contributing to the evolution of the snack industry by offering various healthy snacks products that fulfill the growing need for on-the-go nutrition.
Technological & Processing-related Challenges to Impede Market Growth
The healthy snacks market is hampered by challenges faced by manufacturers during the processing of these snacks. Texture and crispiness of any snack is the important characteristic noticed by consumers while buying any product. Reduction or removal of fats & sugar and the incorporation of whole grains negatively impacts the moisture retention and binding capacity of ingredients which affects the texture of the final product. Likewise, the fruit & vegetable snacks segment pose difficulties in their preservation and shelf stability.
Development of clean-label snacks such as additive-free and preservative-free products may also create challenges without ingredients that support in emulsification, stabilization, and creamy texture. Ongoing innovations & technological advancements are expected to help processors tackle these challenges.
To know how our report can help streamline your business, Speak to Analyst
Nuts, Seeds & Trail Mixes Hold Major Market Share Attributed to their High-protein Content & Easy Consumption
Based on product type, the market is segmented such as meat snacks, nut, seeds & trail mixes, dried fruit snacks, cereal & granola bars, and others. Consumers buy nut-based snacks because they are rich in protein, fibre and antioxidants and provide long-lasting energy. The growing popularity of plant-based and vegan diets will fuel the demand for nut and seed-based products. The increasing demand for trail mixes is attributed to their portability, convenience, and availability of assorted flavors in the product.
Nuts, seeds & trail mixes are also expected to grow at a faster pace due to the rising demand for natural, organic, and clean-label products.
Wider Availability of Products Promote Sales Growth through Supermarket/ Hypermarket
The supermarket/ hypermarket industry is continuously changing and investors are capitalizing on buyers comfort to offer easy shopping experience. The adoption of technological advancements and equipment on the floor will help retailers provide adequate quality of beverages to the consumers. According to the Food Industry Association 2018, 43% of the total grocery in 2017 were sold through supermarket/ hypermarket, thereby representing a major share of healthy snacks sales every year. Supermarkets are also emphasizing on meeting new regulatory requirements such as refrigerant leaks, quality assurance to avoid penalties through the Environmental Protection Agency (EPA) and to offer quality products to its consumers.
Europe Healthy Snacks Market Size, 2019 (USD Billion)
To get more information on the regional analysis of this market, Request a Free sample
Europe remains the major market with immense potential attributed to the increasing awareness about the positive health effects of functional foods and the popularity of on-the-go nutrition trends. The increasing prevalence of lifestyle-related health conditions, the escalation in the number of aging population, hectic daily schedules, rising mental stress, and positive attitude towards preventive measures is driving the demand for healthy snacks in the regional market. The increasing investments by key giants for the development of innovativ granola bars e portfolios further contribute to the growth of the market in Europe.
The market in Asia Pacific is expected to grow at a significant CAGR owing to the increased demand for ‘better-for-you’ products that promote healthy well-being. The increasing disposable income that enables consumers to spend on healthful indulgence is expected to fuel the growth of the market in the region. The Middle East & Africa and South America markets will showcase a lower share owing to the sub-optimal product penetration in underdeveloped markets of the respective regions.
PepsiCo., Inc. is Investing in the Development of Innovative Snacks to Intensify Competition
PepsiCo., Inc. is focused on investing on product portfolio expansion by introducing new products that appeal more to modern consumer demands. For instance, in October 2019, the company has launched a new healthy popcorn brand, Smart50. These popcorns are made of 100% whole grains, free-from artificial flavors, and preservatives. A strong dominance of key players and their reinforced production and distribution capabilities in the market has resulted in moderate consolidation of the market across the globe. Other key players such as Mondelēz International, Nestle S.A., Kellogg Company, and B&G Foods, Inc. are focusing on strategic mergers, acquisitions, and partnerships to further consolidate the market.
The healthy snacks market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading distribution channels of the product. Besides this, the report offers insights into the market, current trends and highlights the key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.
An Infographic Representation of Healthy Snacks Market
To get information on various segments, share your queries with us
Value (USD Billion)
By Distribution Channel
Fortune Business Insights says that the global healthy snacks market size was USD 78.13 billion in 2019 and is projected to reach USD 108.11 billion by 2027.
In 2019, the North America market value stood at USD 19.84 billion.
Growing at a CAGR of 4.2%, the market will exhibit steady growth in the forecast period (2020-2027).
Nuts, Seeds & Trail Mixes segment is expected to be the leading segment in this market during the forecast period.
Increasing demand for functional/healthy foods is the key factor driving the growth of the market.
Mondelez International, Nestle S.A., and Pepsi Co. Inc. are the major players in the market.
Europe dominated the market share in 2019.
On-the-go foods that provide nutrition are expected to drive the adoption in the global market.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry