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The global instant noodles market size was USD 41.71 billion in 2018 and is projected to reach USD 65.77 billion by 2026, exhibiting a CAGR of 5.92% during the forecast period.
Instant noodles originated in Japan in the 1950s and today are produced in over 90 countries worldwide. It has become an internationally recognized food consumed in several developing as well as developed countries. Convenience, taste, nutrition, and affordable price range are some of the major factors contributing to its increasing popularity among the consumers.
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Increasing Consumer Inclination towards Fortified and Healthier Instant Noodles
The negative health effects of nutrient deficiencies (malnutrition) in every part of the world have necessitated the consumers for healthy and nutritional food intakes in their daily diet. The consumers are seeking new and innovative food products such as these noodles that offer nutritional benefits along with the taste The manufacturers have found the potential in these noodles to be an effective food vehicle to add vitamin, iron, calcium, and other nutrients. On the other hand, its manufacturers are emphasizing on the launching of innovative and healthy products in the market such as gluten-free, air-fried, sun-dried, and others. The raw noodles are naturally sun-dried or dehydrated using air-drying technology to keep them healthier than the traditional method of frying. The rising demand for fortified and innovative noodles is expected to aid the growth of the overall instant noodle market.
The emergence of Convenient Foods Increases the Demand for Instant Noodles
The consumers are approaching the hectic lifestyles, and the work-life balance is continuously cited as one of the biggest concerns worldwide. Busy and engaged consumers are demanding food products that help them tackle these daily obstacles to effortless food routines. Convenient food products have become widely popular among the consumers by offerings of several benefits such as instant appetizers, longer shelf-life, and wider availability in the global market place.
Instant noodles are one of the most popular snacks and on-the-go convenience foods among the consumers which is gaining huge traction across the global marketplace. The manufacturers are increasingly seeking out dietic solutions in the market that can offer instant food appetizers to the consumers. Thus, they are intensively focussing on launching its new ranges infused with several flavors and spices to meet the demand for instant convenient foods in the market. The increased adoption of these convenient foods is expected to proliferate its demand in the global convenience market.
Affordable Price and Expanding Middle-class Population Base to Aid Growth of Instant Noodle Products
The emerging markets across the world are gaining a huge significance in the global economy, as the income level of the consumers is rising year-on-year. In this modern competitive market, consumers from several parts of the globe are willing to pay the right cost for their desired food products and other commodities. These noodles are gaining huge response among the consumers due to their affordable price and offerings of varied flavors in its spectrum. The increasing middle-class population in the world is one of the major growth pillars for the market as its price and availability of consumer packs fall under their affordable price range.
It has become important and crucial for international marketers to understand the need and demand from the middle-class population within these dynamic market scenarios. The manufacturers are emphasizing on the launching of new and varied offerings of noodles for the consumers to meet the growing demand in the global marketplace, which is expected to fuel the growth of the market.
Reduced Consumption among Obese and Diabetic Population
Despite the sensorial and convenience benefits of the instant noodles, it is observed that these are low in offerings of nutritional values to the consumers. It contains a high amount of fat and carbohydrates as compared to vitamins, fibres, minerals, and other nutrients, which acts as a restraint in market growth. The rising awareness and health concerns among the consumers associated with obesity and diabetes have necessitated them to reduce their intake of the noodles. According to the National Center for Biotechnology Information (NCBI), its consumption is positively associated with obesity and cardiometabolic syndrome, which is further impeding the overall consumption of noodles in the global market place.
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Chicken Segment is Dominating the Market Owing to its Abundant Availability in the Market
The convenience food market is positively influenced by the utilization of chicken during its manufacturing, owing to its sensorial offerings and affordability factor. In the last 30 years, the demand for chicken products has risen dramatically in the global marketplace. The increase in its demand accompanied by greater westernization and modernization among the consumers across the world.
The demand for chicken-based food products has also encouraged these noodles manufacturers to introduce innovative products that can deliver the varied and flavourful varieties in the market. The consumers are turning their attention towards the effective health management along with the taste in foods, wherein chicken noodles are proving more suitable food options with a great source of protein, carbohydrates, and others. However, the increasing prevalence of the vegan population and existing vegetarian consumers across the world are the key factors for the growth of the vegetable segment. The growing demand for several types of instant noodles in the market indicates its sales potential over the coming years.
Greater Digestibility Property has Led Wheat Segment to Dominate among the Other Ingredients
The growth in the consumption of wheat in global food sector has been boosted during the last few decades. The abundant availability of wheat, its digestive properties, and its richness in iron, calcium, vitamin, and other nutrients have encouraged the consumers to consume wheat-based instant noodles in their daily diets. However, increasing awareness about the benefits of oats and rice among the consumers will proliferate the overall instant noodles market positively.
Supermarkets/hypermarkets to Hold A Major Market Share due to its Offering of One-stop Shopping Experience
Supermarket/hypermarkets are dominating in its distribution landscape in the global market place. The rapid emergence of such mass merchandisers in the developing markets such as India, China, and other economies enables the higher sales momentum of noodles worldwide. These giant retailers are expertized in offerings of several facilities such as separate product shelves, product informative boards, and others which offers a good shopping experience to the consumers under a single roof. The offerings of such facilities and convenience are positively influencing the number of footprints on the floor, which is expected to deliver great sales performance in the coming future. The e-commerce boom has effectively provided strong headwinds to online retail sales of the food products. Key manufacturers are also focusing on the development of electronic shopping platforms for the ease of shopping and is expected to grow at a faster pace during the forecast period.
Asia Pacific Instant Noodles Market Size, 2018 (USD Billion)
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Huge Consumer Base and Rapid Expansion of Convenience Food Sector to Aid Growth of the Market in Asia Pacific
The Asia Pacific market growth is driven by the huge consumer base and their increasing discretionary incomes that allow them to spend on several and varied food items in the market. Consumers in the region have exhibited willingness to spend more on convenience food products to prevent obstacles in their busy life and improve overall wellbeing. These noodles are one of the most consumable convenience foods and its demand is increasing at a rapid pace in highly populated countries of the region, such as China, Indonesia, and India.
The growing working population, dynamic youth groups, and an increasing number of female population are some of the major factors that are likely to boost the consumption of instant noodles in the market. The relocation of the consumers in the region due to studies and corporate requirements have promoted the individualism among the consumers and are opting the noodles as their food appetizers. The manufacturers are increasingly emphasizing on introducing its new variants as they are gaining huge popularity among all age groups of the consumers in the region. The rising popularity among the working population as well as all other age groups of the consumers is expected to boost the overall growth of the market in Asia Pacific positively.
Although instant noodles originated in Asia Pacific, that has become one of the most popular foods in North America and Europe. U.S., Russia, and Germany are the major markets in these regions with immense potential to grow, owing to the growing convenience foods sector in the countries. The dietary patters and different ethnic eating traditions in the countries have promoted an opportunity for the manufacturers to introduce different varieties and flavors. The increasing awareness of fortified noodles and its perceived benefits have encouraged the manufacturers to develop innovative products in the regional market. The increased efforts and emphasized product ranges of the companies will help to grow its global market in the near future.
On the other hand, the slow growth is projected throughout the forecast period in South America and the Middle East and Africa regions, owing to factors such as low product penetration, less consumer interest, consumer health concern, and certain legislative challenges. However, the seafood and chicken segments are gaining popularity among the consumers and is expected to grow in the near future.
Highly Fragmented Industry Structure in the Global Instant Noodles Market
The market is highly fragmented worldwide with the presence of several key players as well as local and domestic small players in the market. Nissin Food Holdings, Nestle S.A., Unilever Plc., Samyang Corporation, ITC Limited, and others are some of the companies that hold the largest share in the global market. These players are focusing on mergers and acquisitions of regional companies to increase the consolidation in the market. The key players are focusing on research and innovation activities to keep up with consumer demands for innovative and sustainable offerings.
The global instant noodles market is witnessing promising growth owing to its convenience and increased consumer awareness about the health benefits of nutrient-enriched foods. Consumers nowadays are becoming increasingly interested in convenience foods due to their positive benefits in the hectic lifestyles of the consumers that reduces the cooking time and offers healthy food. Furthermore, the rising per capita income of consumers is encouraging them to invest in these convenient food products.
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The report provides qualitative and quantitative insights on the market. It also offers a detailed analysis on the market size and growth rate for all possible segments in the market. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are an overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key instant noodles industry trends.
Value (USD Billion)
By Distribution Channel
Fortune Business Insights says that the global market size was USD 41.71 billion in 2018 and is projected to reach USD 65.77 billion by 2026.
Growing at a CAGR of 5.92%, the market will exhibit steady growth in the forecast period (2019-2026).
Chicken instant noodles segment is expected to be the leading segment based on the product type in the market during the forecast period.
Hectic schedule and disrupted the work-life balance of the consumers to drive market growth.
Nissin Food Holdings, Nestle S.A., ITC Limited, and Unilever Plc. are few of the key players in the market.
Asia Pacific dominated the market share in 2018.
Supermarkets/hypermarkets segment is expected to grow at the fastest pace during the forecast period.
Fortified and healthier noodles and innovative packaging with higher shelf life are some of the trends in the global market place.
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