Oral Care Market to Rise at 3.1% CAGR till 2027; Driven by the Increasing Awareness Regarding the Importance of Dental Hygiene

The global oral care market size is projected to reach USD 38.89 billion by the end of 2027. Increasing investments in the development of efficient tools associated with oral care will emerge in favor of market growth. According to a report published by Fortune Business Insights, titled “Oral Care Market Size, Share & COVID-19 Impact Analysis, By Product Type (Toothbrush, Toothpaste, Mouthwash, and Others), Application (Household and Commercial), Distribution Channel (Hypermarket/Supermarket, Online, and Others), and Regional Forecast, 2020-2027,” the market was worth USD 30.91 billion in 2019 and will exhibit a CAGR of 3.1% during the forecast period, 2020-2027.

Oral care products are used to maintain proper dental health and hygiene. They are used to maintain the health of gums and teeth and avoid any further diseases. The massive investments in the dental industry have yielded a few exceptional tools for oral care in recent years. It helps to reduce the risks of mouth cancer and periodontal diseases. The availability of low cost oral care products will create several opportunities for market growth. The increasing number of regulatory approvals associated with these products will have a huge impact on the growth of the overall market in the coming years. Technological intervention has completely changed the face of the dental industry with the introduction of electric toothbrushes and whitening items proving hugely beneficial.

Colgate Completes Acquisition of Hello Products; Aims to Strengthen its Position on the Global Stage

The report highlights a few of the major industry developments of recent years. Accounting to the huge potential held by oral care products across the world, there have been several company collaborations and acquisitions in recent years. It is observed that the increasing number of such company mergers and acquisitions has made the highest impact on market growth. In January 2020, Colgate announced that it has completed the acquisition of Hello Products; a step that is taken to strengthen its position in the global market. The company Is engaged in premium oral care business and through its acquisition, Colgate will look to send out a message to its competitors. Colgate’s acquisition of Hello Products is one of the major industry developments of recent times and will have a huge say in the growth of the overall market in the coming years.

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https://www.fortunebusinessinsights.com/oral-care-market-103533

Increasing Incidence of Dental and Gum Disorders will Emerge in Favor of Market Growth

The rising incidence of dental and gum orders across the world has created a massive awareness regarding proper oral and dental hygiene. The massive investments in technological integration have proved beneficial to the companies in the market. Increasing demand for advanced products as well as low cost materials associated with oral care will also bode well for the growth of the market in the coming years.

Sustainable Packaging is an Increasing Trend Among Major Companies

Due to the massive demand for these products across the world, there are several companies operating on a global scale. As a result of the healthy market competition, these companies are looking to adopt strategies that will help them stand out from the rest. It is seen that several large scale companies are looking to capitalize on consumer inclination towards sustainable packaging by introducing innovative packaging methods, with the view to establishing a stronghold in the market.

List of companies profiled in this market:

• Colgate Palmolive Co. (New York, U.S.)


• Unilever (London, U.K.)


• Procter & Gamble Co. (Ohio, U.S.)


• Henkel AG & Co. KG aA (Düsseldorf, Germany)


• Johnson & Johnson (New Jersey, U.S.)


• GlaxoSmithKline Plc. (Brentford, U.K.)


• Lion Corporation (Tokyo, Japan)


• Church & Dwight Co. Inc. (Ewing Township, U.S.)


• Reckitt Benckiser Group Plc. (Slough, U.K.)


• Patanjali Ayurved Limited (Haridwar, India)

Industry Developments:

• June 2019 – Unilever announced that it has completed the acquisition of Fluocaril and Parogencyl oral care businesses in France and Spain with the view to strengthening its position in Europe.

The global market is segmented on the basis of: