Oral Care Market to be Worth USD 42.45 Billion by 2030; Growing Dental Professionals’ Focus on Aesthetic Spa Treatments to Drive Market Growth

The global oral care market size was valued at USD 31.69 billion in 2022. The market is projected to grow from USD 32.61 billion in 2023 to USD 42.45 billion by 2030, exhibiting a CAGR of 3.84% during the forecast period.

Fortune Business Insights™ presents this information in its report titled, “Oral Care Market Size, Share & COVID-19 Impact Analysis, By Product Type (Toothbrush, Toothpaste, Mouthwash, and Others), Application (Household and Commercial), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Sales Channel, and Others), and Regional Forecast, 2023-2030”.

The growing prevalence of diseases, including tooth decay, mouth cancer, and other periodontal diseases globally contributes to the rising consumer demand for oral care products. The growing focus of dental professionals on offering aesthetic spa treatments and generic oral caries to fulfill patient’s additional personal care needs to drive market growth.

Increased Labor During Pandemic Shortage Moderately Affected Market Growth

The COVID-19 pandemic moderately hampered the oral care market growth. The increased migration of labors from urban areas to rural areas has affected the manufacturing process of oral hygiene items affected market growth during the pandemic. However, the rising preference of recovered COVID-19 patients to adopt oral care solutions for their enamel loss and gum weakening problems, drives market growth during the forecast period.

Unilever Plc. Launched New Version of Close Up Toothpaste

In September 2021, Unilever Plc. has launched a new and updated version of its Close Up toothpaste. This new toothpaste comprises of components, including purifying gel, ice-cool crystals, and antibacterial mouthwash. The new product launch is set to drive the market growth.

Rising Prevalence of Gum and Dental Diseases to Boost Market Growth

Currently, people mainly suffer from the most common dental diseases, including mouth cancer, bad breath, tooth decay, and others, which boosted the demand and adoption of oral care products globally. The factors, such as increasing consumer awareness regarding health and hygiene, growing population’s income, and rising number of dental clinics & cosmetic stores, propel market growth during the forecast period.

Intense competition from the key players in the market with competitive pricing may hamper market growth during the forecast period.

Growing Initiatives by Key Players to Develop Eco-Friendly Packaging to Drive Market Growth

The increasing initiatives by key players toward developing new products made of eco-friendly packaging materials to decrease the carbon footprint of their business, drives market growth. The growing focus of key major players in mergers and acquisition to strengthen their market position during the projected period.

Notable Industry Development

• January 2020: Colgate Palmolive Co. acquired Hello Products LLC, a premium oral care business. This acquisition will strengthen Colgate’s footprint in the market. The acquisition was financed by a combination of cash and debt.

List of the Companies Profiled in the Report:

• Colgate Palmolive Co. (U.S.)


• Unilever (U.K.)


• Procter & Gamble Co. (U.S.)


• Henkel AG & Co. KG aA (Germany)


• Johnson & Johnson Services, Inc. (U.S.)


• GlaxoSmithKline Plc. (U.K.)


• Lion Corporation (Japan)


• Church & Dwight Co. Inc. (U.S.)


• Reckitt Benckiser Group Plc. (U.K.)


• Patanjali Ayurved Limited (India)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/oral-care-market-103533

Further Report Findings-

• The Asia Pacific market held the largest oral care market share in 2022 due to the large presence of aged population in countries, including Japan and China. The growing preference of people toward the consumption of herbal toothpaste products propel market growth in the Asia Pacific region.


• North America and South America will witness significant growth during the forecast period. The growth is attributed to the increasing prevalence of oral diseases in countries, including Mexico and Canada, further driving the demand for oral care products.


• Toothpaste product type segment held a significant share during the forecast period owing to the availability of toothpaste in liquid, gel, spray, paste, and capsule variations.


• The household application segment is holds the largest market share during the forecast period due to the increasing awareness about mouth hygiene, which further increased the oral care products demand.

Table of Segmentation: