Organic Tea Market to Reach $1,918.7 Million by 2027; Rising Demand for Specialty Beverages to Propel Growth Worldwide

The global organic tea market size is projected to reach USD 1,918.7 million by 2027. The rising demand for specialty organic teas would affect the market positively in the near future. Besides, these products are nowadays easily available and can be consumed on the go. Fortune Business Insights™ published this information in a new study, titled, “Organic Tea Market Size, Share & COVID-19 Impact Analysis, Type (Black Tea, Green Tea, and Others), Form (Tea Bags, Loose Leaves, Loose Powder, and Ready-to-drink), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail), and Regional Forecast, 2020 – 2027.” The study further mentions that the market stood at USD 820.8 million in 2019. But, it is likely to exhibit a CAGR of 11.2% during the forecast period between 2020 to 2027.

Weikfield Launches Herbal Infusions and Organic Green Teas

In October 2020, Weikfield, a food and beverages company headquartered in Pune, India, introduced its Organic Green Teas and Herbal Infusions under its Eco Valley division. The company aims to enhance the consumer’s health and wellness by delivering unique ayurvedic formulations that can boost the immune system.

As per one of the company officials, “Tea is one of the most consumed beverages in the world after water. It forms a part of our everyday consumption and is synonymous with the Indian culture. We want to rebrand our Eco Valley range of herbal infusions and teas through the new launch.”

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/organic-tea-market-100804

Increasing Demand for Teas Equipped with Antioxidant to Propel Growth

Several studies have recently revealed the positive effects of antioxidants on health. It has, therefore, further surged the demand for organic teas infused with antioxidants. The consumption of flavonoids, along with antioxidants, can support cardiovascular health, as well as the physical and mental stress response. Also, the increasing demand for clean-label and healthy teas would augment the organic tea market growth in the upcoming years. However, the COVID-19 pandemic has created immense disruptions in the supply chain. It may hamper growth.

Key Players Aim to Intensify Competition through Partnerships and Launching New Teas

The global market houses multiple organizations, such as Tata Consumer Products Limited, Associated British Foods, and the Bigelow Tea Company. These multinational players are focusing on developing novel products to cater to the growing consumer demand. At the same time, some of the other local firms are trying to intensify competition by joining hands with renowned players.

A Significant Industry Development-

• March 2020: Typhoo, the U.K.'s third-largest tea brand, unveiled three new variants of organic herbal teas, namely, Immunity-boosting Three Tulsi, Digestive Power Seeds, and Purifying Super Greens. These would help the company to broaden its pre-existing product portfolio of organic tea.

Further Report Findings-

• In 2019, North America generated USD 262.6 million in terms of revenue. The region is expected to retain its dominant position throughout the forthcoming years because of the rising cases of cardiovascular disorders, diabetes, and obesity.
• Asia Pacific is set to showcase the fastest growth on account of the rising discretionary incomes of the masses living in Australia, Japan, and India. Besides, organic tea is gaining more popularity in China as it is considered to possess numerous health-improving nutritional properties.
• Based on type, the black tea segment earned 77.76% in terms of the organic tea market share in 2019. This growth is attributable to the high demand for natural and clean-label products from consumers. Black tea also has high amounts of antioxidants. North America procured a share of 80.26% under this segment in 2019.

The global market can be segmented in the following way: