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Protein Bar Market to Depict 6.1% CAGR from 2022 to 2029; Ferrero Acquires Fulfil Nutrition to Bolster Portfolio

May 27, 2022 | Food & Beverages

The protein bar market size is anticipated to rise from USD 4.68 billion in 2022 to USD 7.07 billion by 2029. The rising trend for ready-to-eat (RTE) food products will encourage leading companies to invest in protein bars. Heightened awareness of the upsides of nutrition bars, including reduced weight and lower blood pressure, will solidify the position of major players in the global market. Amidst the prevalence of a sedentary lifestyle, packed food items will be sought-after across advanced and emerging economies.


According to the latest research report by Fortune Business Insights™ titled, Protein Bar Market Size, Share & COVID-19 Impact Analysis, By Source (Plant-Based and Animal-Based), By Type (Sports Nutritional Bars, Meal-Replacement Bars, and Others), By Distribution Channel (Mass Merchandisers, Specialty Stores, Convenience Stores, Online Channels, Others), and Regional Forecast, 2022-2029,” the market garnered USD 4.54 billion in 2021. It is estimated to grow at a 6.1% CAGR during the forecast period.


COVID-19 Pandemic Expedites Demand for Immunity-boosting Products


The COVID-19 pandemic had a notable impact on the food and beverages sector, with restaurants and hotels witnessing major disruptions. Besides, the postponement or cancellation of sports tournaments and closure of fitness centers did not augur well for the industry outlook. However, the rising demand for immunity-boosting products triggered the demand for healthy snack items. With the resumptions of global sports tournaments, sports nutritional bars could be sought-after, faring well for the global market.


think! Bolsters Keto Protein Bar Offering with the Introduction of Two New Flavors


Well-established players and new entrants are slated to prioritize organic and inorganic policies to expand their footprint across untapped areas. With the rising demand for low sugar and carb items, major companies could focus on new flavors with high-quality ingredients and delicious taste. To illustrate, in August 2021, think! announced the expansion of its keto line offering through the introduction of chocolate peanut butter cookie dough and chocolate mousse pie. The protein bar market share will witness a notable gain against the backdrop of investments in product portfolio expansion. Leading companies are poised to invest in advanced product offerings amidst the trend for a vegan diet and energy-boosting products.


To get a detailed report summary and research scope of this market, click here:


https://www.fortunebusinessinsights.com/industry-reports/protein-bar-market-100805


Trend for Protein Diet to Usher in Innovation


Protein bars have emerged as a value proposition among the millennial and gen Z population. The trend for ready-to-eat protein sources has become pronounced across advanced and emerging economies. Athletes and weight trainers are expected to seek nutritious bars to bolster performance and maintain energy levels. Specifically, in September 2020, Maxim Nutrition rolled out the Maxim Apple cinnamon energy bar to offer sports enthusiasts high-quality nutrients and a solid foundation for a good performance. Investments in the fitness culture will foster the protein bar market growth during the forecast period. Moreover, traction for convenience and healthy foods will bode well for key players gearing to expand their presence globally. However, high sugar content and prevalence of alternative products could dent the industry growth over the next few years.


Stakeholders Prioritize Investments in Mergers & Acquisitions to Boost Presence


Major players are poised to inject funds into mergers & acquisitions, product launches, R&D activities, and technological advancements to propel their penetration. Furthermore, leading companies could infuse funds into innovations to expand their market presence across untapped areas.


Notable Industry Development



  • April 2022 - Ferrero announced the acquisition of Fulfil Nutrition to bolster its better-for-you market segment.


List of the Companies Profiled in the Report



  • General Mills Inc. (U.S.)

  • The Simply Good Foods Company (U.S.)

  • The Kellogg Company (U.S.)

  • Clif Bar & Company (U.S.)

  • Glanbia Plc. (Ireland)

  • GNC Holdings Inc. (U.S.)

  •  Mars, Incorporated (U.S.)

  • Mondelez International (U.S.)

  • POST HOLDINGS INC. (U.S.)

  • Amway Corp. (U.S.)

  • The Bountiful Company (U.S.)


Further Report Findings



  • In terms of type, the sports nutrition bars segment could account for a significant share of the global market due to the demand for high protein content.

  • North America market size stood at USD 2.61 billion in 2021 and will grow with an increasing number of fitness training centers in the U.S.

  • Europe market forecast is expected to be strong during the forecast period, partly attributed to the surge in use of vegan products.


Table of Segmentation


















































  ATTRIBUTE



  DETAILS



Study Period



2018-2029



Base Year



2021



Estimated Year



2022



Forecast Period



2022-2029



Historical Period



2018-2020



Unit



Value (USD billion)



By Source




  • Plant-Based

  • Animal-Based



By Type




  • Sports Nutrition Bars

  • Meal Replacement Bars

  • Others



By Distribution Channel




  • Mass Merchandisers

  • Specialty Stores

  • Convenience Stores

  • Online Channels

  • Others



By Geography




  • North America (By Source, Type, Distribution Channel, and Country)

    • U.S. (By Source)

    • Canada (By Source)

    • Mexico (By Source)



  • Europe (By Source, Type, Distribution Channel, and Country)

    • Germany (By Source)

    • France (By Source)

    • Italy (By Source)

    • Spain (By Source)

    • U.K. (By Source)

    • Rest of Europe (By Source)



  • Asia Pacific (By Source, Type, Distribution Channel, and Country)

    • China (By Source)

    • India (By Source)

    • Japan (By Source)

    • Australia (By Source)

    • Rest of Asia Pacific (By Source)



  • South America (By Source, Type, Distribution Channel, and Country)

    • Brazil (By Source)

    • Argentina (By Source)

    • Rest of South America (By Source)



  • Middle East and Africa (By Source, Type, Distribution Channel, and Country)

    • South Africa (By Source)

    • UAE (By Source)

    • Rest of MEA (By Source)




Global Protein Bar Market
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  • 2021
  • 2018-2020
  • 160

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