Protein Bar Market to Grow at a CAGR of 5.45% During the Forecast Period; Growing Awareness about Importance of Protein Intake to Propel Market Expansion

The global protein bar market size was valued at USD 15.97 billion in 2024. The market is projected to grow from USD 16.72 billion in 2025 to USD 24.25 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period.

Fortune Business Insights™ presents this information in its report titled, “Protein Bar Market Size, Share & Industry Analysis, By Source (Non-Dairy Animal, Dairy Animal, Single Source Plant, Plant Blends and Hybrid), By Product Type (Protein Sports Nutrition Bars, Protein Meal/Weight Management Bars , Protein Snack Bars, Protein Breakfast Bars, Protein Dessert-style Bars and Protein Clinical/Medical-style Bars), By Protein Content (Ultra-high, High, Moderate and Light), By Price (Economy, Premium and Luxury),  By Distribution Channel (Mass Merchandisers, Specialty Stores, Convenience Stores, Online Channels and Others) and Regional Forecast, 2025-2032”. 

Protein bars are dosages of protein with higher concentration that is consumed as a snack to meet the required protein intake for a body. With protein, these products also have fats, carbohydrates, fibres, fats, vitamins, minerals and other nutrition in smaller amount. It is consumed on the go as they are packed in a convenient, portable, and shelf stable format. Moreover, the increasing awareness of maintaining fitness, health and weight management drives the overall market growth.

Introduction of Innovative Products by My Protein to Fuel Market Development

In May 2025, My Protei, an online sports nutrition brand invited consumers to name its new protein bar that it launched in its online stores. These bars are offered in three formats; caramel nut, white chocolate cookie and double dark chocolate which has 16 grams of protein.

Growing Emphasis on Consumer Protein Rich Diet to Augment Market Growth

Pattern of protein consumption has emerged considerably in the last decade. Conventionally, this was popular among bodybuilders and athletes that needed nutrition for their health and growth, however, recently these products are have been popular among all occupations, thus becoming a mainstream. Additionally, research showcases that protein aids in handling weight, refining muscle building, retrieval and strength and encourage general wellness. These products are gaining high popularity among consumers of all age. Protein bars are considered as an appropriate way to boost daily protein intake, health-conscious and busy consumers. Therefore, protein rich packed foods, such as protein bars are gaining popularity, thus leading to a significant rise in global protein bar market growth.

Conversely, the substantial cost of product is hindering market growth.

Top Players Emphasize New Product Launch and Expansion in Emerging Markets to Strengthen Their Market Presence

The global market is categorized by a wide array of manufacturers and retailers working across countries. Companies are increasing their reach in developing economies by launching products for price sensitive consumer in the region.

Notable Industry Development

• June 2025: One Brand introduced new protein bar by working together with Hershey. The new product is accessible in milk chocolate flavor in the art and comprises protein and sugar with Hershey coco and chocolate chips.

List of the Companies Profiled in the Report

• Nestle S.A. (Switzerland)
• The Kellogg Company (U.S.)
• General Mills Inc. (U.S.)
• Mars, Incorporated (U.S.)
• Mondelez International (U.S.)
• GNC Corporation (U.S.)
• The Simply Good Foods Company (U.S.)
• Hormel Foods Corporation (U.S.)
• Abbott Laboratories (U.S.)
• Fulfil Nutrition (Ireland)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/protein-bar-market-100805

Further Report Findings

• North America held the highest protein bar market share, attributed to the rising penetration rate of gyms, fitness clubs and sports participation.
• Market growth in Asia Pacific is driven by growing demand for protein-rich products such as whey protein powder by sport professional.
• Market expansion in Europe is propelled by active lifestyle of consumers across countries such as U.K., Germany and Nordic.
• In terms of protein content, the moderate protein equipment segment led the market in 2024 as it offers a balance of nutrition/taste and are affordable.

Table of Segmentation