Salon Services Market to Increase Gradually by Reaching a Valuation of USD 447.76 billion by 2032 with a CAGR of 7.79% during the Forecast Period; Service Market Launched an At-home Women's Salon Services in Dubai, UAE

The global salon services market size was valued at USD 247.02 billion in 2024. The market is projected to grow from USD 264.93 billion in 2025 to USD 447.76 billion by 2032, exhibiting a CAGR of 7.79% during the forecast period.

Fortune Business Insights™ presents this information in its report titled “Salon Services Market Size, Share & COVID-19 Impact Analysis, By Service Type (Hair Care, Nail Care, and Skin Care), By End-user (Women and Men), and Regional Forecast, 2025– 2032”.

Salon services encompass various types of activities and growing consumer awareness about the availability of personal care services, such as massages, facials, hairdressing, and nail enhancing & nail art, which favor the market growth. Rising need for salons to innovate their service offerings will positively influence market growth.

Sola Salons announced the Establishment of Four Franchise Agreements in Canada

In April 2022, Sola Salons announced the establishment of four franchise agreements in Canada, including Toronto, Durham, Kitchener, Markham, Richmond Hill, and Hamilton. The new agreements would establish nine locations across Canada in future. Key market players have been focusing on expanding their geographical presence, which will ultimately help these players to gain competitive edge and consumer attention. 

Lockdowns across Countries Led of Closure of Barber Shops and Hairdressing Salons 

Government imposed lockdowns across countries led to closure of barber shops and hairdressing salons worldwide in 2020 and 2021. These factors hampered the global market despite the industry’s recovery in 2022. The data published by the National Hair & Beauty Federation (NHBF) in 2020 stated that social distancing restrictions lowered the salon services’ capacity in the U.K. by 70%, average cash loss to a salon business in the U.K. was USD 23,203.3, and the employment rate in the U.K.’s beauty and hair salon sector was reduced by 21%.

Emergence and Penetration of Social Media Platforms to Boost Market Expansion

Emergence and penetration of social media platforms to drive the salon services market growth. Increasing need to create a steady inflow of customers is revolutionizing the global beauty salon market with the advent of social and mobile salons. Mobile salons can operate in a vehicle, typically a van or a trailer, rendering services to the customers at the desired location. On the other hand, social salons refer to the new establishments for social and recreational activities. They are usually designed to be aesthetically appealing.

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International Beauty Parlors and Barber Shops have been Escalating their Geographical Footprints

International beauty parlors and barber shops have been emphasizing to create geographical footprints to increase their service revenues. Additionally, numerous industry participants employ management software to offer an enhanced salon experience to their clients. In October 2022, Duo Carrie and Lauren Dunne reopened their waterless nail salon of Vanish Lane in Washington DC, U.S. The strategic initiative (nail salon launch) highlights the company’s intention to provide toxin-free products in its salon. Duo Carrie and Lauren Dunne is a U.S.-based nail varnishing services experts.

Notable Industry Development

• April 2022: ServiceMarket launched an at-home women's salon services in Dubai, UAE. The company offers at-home personal grooming services such as haircuts, blowouts, facials, and nail care solutions.

List of Key Companies Profiled in the Report:

• Great Clips, Inc. (U.S.)
• Regis Corporation (U.S.)
• Dessange International (France)
• Ulta Beauty, Inc. (U.S.)
• The Lounge Hair Salon (Thailand)
• Seva Beauty (U.S.)
• Drybar (U.S.)
• Skin Rich (U.K.)
• The Leading Salons of the World, LLC. (U.S.)
• Snip-its (U.S.)

Further Report Findings

• The Europe market stood at USD 68.04 billion in 2022, owing to increasing levels of consumer spending, which is expected to drive the salon services market share. Many young and novel hairdressers have started providing their own services across the region.
• North America is set to have the most promising pace due to rising popularity of facial, massage & nail treatment-related services in the U.S.
• Asia Pacific is also projected to impact the market positively due to the rising number of hair and nail salons and beauty parlors in India and China.

Table of Segmentation