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Nail Care Products Market Size, Share & Industry Analysis, By Product Type (Nail Polish, Top & Base Coats, Nail Polish Remover, Cuticle Care, and Others), By Distribution Channel (Online and Offline), and by Regional Forecast, 2024-2032

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI106149



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The global nail care products market size was valued at USD 23.41 billion in 2023 and is projected to grow from USD 24.55 billion in 2024 to USD 36.26 billion by 2032, exhibiting a CAGR of 4.99% during the forecast period.

Millions of people globally use nail care products to maintain smooth and shiny nails. The products industry continues to expand to meet the growing consumer demand. They soften and moisturize nail plates with significantly improved strength and flexibility, owing to which its demand is continuously growing. Nail care is one of the most important aspects of one’s appearance, health, and other hygiene. With increased self-esteem and awareness of fungal infections, especially among people with diabetes, most people are motivated to keep their toenails and fingernails in good condition. Moreover, the rise in awareness of nail cleaning and hygiene in both developed and developing regions will further drive the nail care market growth. 

Presently, females globally are not only involved in domestic chores but have also focused on their careers. This is attributed to a change in the mindset and increase in the level of literacy in the urban and rural population, which, in turn, has provided scope for awareness of cosmetics products. Additionally, increasing demand for nail care items is improving the reach and creating various opportunities for the market players to launch new products. In addition, the rise in demand for products including nail polishes of bold and dark colours, especially by young girls and working women, is anticipated to drive market growth. Moreover, nail color is the product which women, amongst other makeup and color products, regularly use to enhance their appearance.

The COVID-19 pandemic has adversely impacted the global market in both developing and developed countries. This is because lockdowns were implemented globally in 2020, which resulted in the complete shutdown of international and domestic borders. Restrictions on imports and exports of goods and product types due to border closures negatively impact market growth. Additionally, due to the stay-at-home policy implemented by governments and labor shortages, several nail care manufacturers were shutdown. Thus, the implementation of lockdown practices and the complete closure of borders has hampered the global nail care products market share.

Nail Care Products Market Trends

Growing E-Commerce Industry and Improved Marketing Efforts by Manufacturers to Drive Market Growth

Manufacturers are continuously focusing on technology which drives brand awareness and revenue by further expanding their digital footprint in m-commerce, e-commerce, digital, social media, and influencer marketing. Furthermore, key players are investing in new analytics to provide more personalized experiences across sales channels and innovate to meet online shopping preferences. In addition, the companies operating in nail care items/products are emphasizing on building brand equity and high-touch consumer engagement for setting the standard for prestige beauty online shopping.

Promotional activities, in-store attractive displays, and online navigation are designed to attract new customers, build demand and loyalty, and introduce existing customers to each brand's other products. Social media marketing has made it much easier to market products than traditional marketing methods. Moreover, social media can help build awareness and retain customers in purchasing, turning prospects into customers and customers into lifelong customers. In addition, consumers can provide and read product feedback, giving marketers benefits not possible before the internet. The combined value of hundreds of positive product comments gives brands a buzz that advertising alone cannot achieve. In addition, the growing number aggressive advertisements by manufacturers on social media platforms such as Instagram, Facebook, YouTube, and others has further increased consumer reach in less time and cost-effectively.

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Nail Care Products Market Growth Factors

Increasing Awareness Regarding the Importance of Personal Grooming to Drive Market Growth

Grooming is important for everyone, but it is very important for women. It is a technique for caring for body parts such as the face, hair, nails and skin. Every woman needs the confidence to go out into the world and look their best every day. Grooming plays an important role in maintaining high self-esteem and confidence. Furthermore, the convergence of progress, beauty and lifestyle is driving the growth of the nail care market. In addition, the global nail care market has been growing steadily and sustainably for many years, driven by an increasing number of women with a strong sense of beauty. Women's social advancement heightened awareness of beauty, and lifestyle changes have contributed greatly to the nail care products market growth.

The increase in the working women population, rise in the urban population, and competitive pricing of the products are the factors driving market growth. Moreover, growing awareness regarding manicure and pedicure spas and beauty salons to keep nails in good condition and protect them against fungal infections will further drive the market demand. Nail care is especially important for people with diabetes because foot infections are dangerous. In addition, keeping hands, feet, and nails clean and trimmed short makes nail care one of the most important personal care aspect.

Emergence of Beauty Salons and Spas to Aid Market Expansion

Increasing demand for spas and beauty salons from numerous end-user industries is a key factor driving market growth. The rising popularity of wellness tourism, growing product demand from millennials, ageing population, busy lifestyles in metropolitan areas, and increasing consumer spending on wellness and beauty products further drive the nail care market growth. Additionally, changing customer perceptions of personal care and the desire to look and feel healthy are fueling market growth. Rising disposable income and changing consumer preferences for personal well-being will provide opportunities for the market. In addition, continued expansion of the hospitality business offering premium salon services will further drive the nail care products sales. For instance, in July 2022, The Indian Hotel Company Ltd. (IHCL), a hotel, resort, spa and salon management services company, will launch two new unisex salons under the brand name ‘NIU&NAU’ in Yeshwantpura, Karnataka, India.

Professional nail salons and nail designers offer their customers various services, from traditional services such as specialty manicures/pedicures to nail art, acrylics, new long-lasting polish brands, and others. Furthermore, with the development of technology, app-based, on-demand manicure services are trending. In this kind of mobile salon, customers can order manicures and pedicures via an app on their mobile phone, and the manicurist will meet customers where they are. Hence, upgradation in technology in beauty salons and spas will further boost the sales of the products.


Excessive Use of Chemical in Nail Care Products to Restrain the Market Growth

Nail polish chemicals pose various health risks, from reproductive harm to cancer, due to ingredients like toluene, dibutyl phthalate, and formaldehyde. This group of carcinogens is often referred to as the "toxic trio". They have earned the nickname "Toxic Trio" due to the adverse health effects caused by the continuous use of these chemicals. In addition to these chemicals, various other chemicals are staples in gel polishes, nail polish removers, and other nail care that can pose serious health hazards, not just nail polish. Furthermore, some nail salons typically don’t have adequate ventilation to prevent vaporized chemicals from escaping into the air. As a result, these chemicals circulate within the salon, and both clients and salon staff are constantly exposed to these toxic chemicals. Thus, the continuous use of harmful chemicals while making nail care brands is expected to restrain market growth.

Nail Care Products Market Segmentation Analysis

By Product Type Analysis

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High Durability and Aesthetic Design of Nail Polish to Support Segment Expansion

Based on product type, the market is divided into nail polish, top & base coats, nail polish remover, cuticle care, and others. The nail polish segment dominates the market owing to a surge in demand from an increasing number of young beauty enthusiasts investing in innovation in nail designs, effects, and textures. A growing number of professional salons also offer nail care services, making investing in manicures and nail treatments easier than ever. Furthermore, the collaboration between salons and manufacturers will have a positive impact on the market growth.

The rise in product launches in chemical-free and vegan categories will continue to increase overall product demand. For instance, in March 2020, Coty Inc.'s Sally Hansen brand introduced its first 100% vegan, plant-based nail polish collection, Good.Kind.Pure. Moreover, the products are over 30 shades, including Cherry Amore, Sun Tastic, Laven Dear and Lava Rocks. Furthermore, vegan nail care products are growing in popularity as the number of celebrities promoting vegan lifestyles increases yearly further driving market growth.

By Distribution Channel Analysis

Offline Segment to Lead Owing to Their Convenience

As per distribution channel, the market is divided into online and offline. Many people are more interested in offline channels because they provide a personalized experience and allow individuals to check product quality in physical stores. Moreover, offline distribution channels offer significant opportunities for cross-selling and up-selling and are huge repositories of consumer data. The rise in disposable income, workforce and urbanization are the factors fueling the growth of the offline segment. Furthermore, the increase in the number of physical outlets of manufacturers such as Loreal S.A., The Estée Lauder Companies Inc., and others will further drive product demand.

However, the online sales channel is expected to grow significantly during the forecast period, owing to increasing online shopping and the growth of e-commerce platforms. Increasing penetration of online sales channels among individuals will drive market growth. Furthermore, the rise in digital marketing tactics by brand owners with the exclusivity of the e-commerce shopping experience will further boost the growth of online sales channels.


Asia Pacific Nail Care Products Market Size, 2023 (USD Billion)

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Rising Popularity of Westernized Culture to Fuel Market demand in Asia Pacific region

The regional analysis includes North America, Europe, Asia Pacific, South America, and MEA. The Asia Pacific region contributes the largest share and is expected to dominate the market during the forecast period. In addition, growing number of working women, rising interest in beauty products, and increasing attention towards physical appearance are the factors fuelling the demand in the Asia Pacific region. The rise in popularity of modern trade, emergence of the retail industry, growing popularity of westernized culture in shopping, and steady increase in the income level of consumers in the Asia Pacific region further fuels the product demand.

However, the Europe market is expected to grow significantly during the forecast period. In Europe, the manufacturers are increasing their brand's customer reach and strengthening their digital and social media presence to leverage their sales.  Furthermore, the increasing trend of consumers looking for organic and natural beauty products, such as nail care owing to the rising concern about the harmful effects of traditional cosmetics, are the factors resulting in the market demand.

South America and the Middle East have observed rapid growth in the last couple of years owing to the increasing popularity of high-end lifestyle and personal grooming. Furthermore, the emergence of nail care products with natural, non-toxic, and organic ingredients will further boost the product demand. The rise in celebrity endorsement, along with the rise in social media influencers in the region, has further attracted a large consumer base. Furthermore, the increase in the working women population and the growing number of beauty salons in regions will further propel the product demand. The rise in the number of retail channels, growing internet users, rise in e-commerce shopping, and the increasing adoption of digital payment will further boost the market's growth.

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List of Key Companies in Nail Care Products Market

Industry players have been adopting several competitive strategies, including product innovation and new product launches, to grow amid competition in the market. Recent years have witnessed rising demand for innovative products. As a result, key market players are focusing on developing products with advanced features.



  • June 2022: Velveeta, a cheese brand, has partnered with London-based nail polish brand Nails Inc. to launch two cheese-scented nail polishes. The two shades will be available in two colours: the creamy yellow “La Dolce Velveta” and the bright red “Finger Food”. The partnership will help strengthen the company's product portfolio and financials.

  • June 2022: Minilux, Miniluxe has announced the acquisition of Paintbox, which is based in New York and deals in nail care products. Moreover, the acquisition will result in enhancing operational efficiencies and product lines.

  • May 2022: Nails Inc. has partnered with Magnum Ice Cream to launch chocolate-scented nail polishes influenced by Magnum Ice Cream's new Duet Bar. The collaboration will help in providing creamy and lucrative shades to the user.

  • September 2021: Hermes, a luxury fashion brand, has launched its nail polish, nail enamels, base coat, top coats, nail files and hand cream. Moreover, the new product launch will enhance the product lines and leverage the company's sales

  • September 2021: Creative Nail Design, Inc. presented a holiday collection that includes shades such as glitter sneakers, silk slip dress, signature lipstick, statement earrings, white button downs, and high-waisted jeans. The inclusion of a variety of shades will enhance the product demand and result in increasing the revenue of the company.


The global nail care products market report analyzes the market in-depth and highlights crucial aspects such as prominent companies, competitive landscape, product types, and distribution channels. Besides this, the research sample report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.99% from 2024 to 2032


Value (USD Billion)


By Product Type

  • Nail Polish

  • Top & Base Coats

  • Nail Polish Remover

  • Cuticle Care

  • Others

By Distribution Channel

  • Online

  • Offline

By Region

  • North America (By Product Type, Distribution Channel, and Country)

    • U.S. (By Product Type)

    • Canada (By Product Type)

    • Mexico (By Product Type)

  • Europe (By Product Type, Distribution Channel, and Country)

    • Germany (By Product Type)

    • U.K. (By Product Type)

    • France (By Product Type)

    • Italy (By Product Type)

    • Spain (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type, Distribution Channel, and Country)

    • China (By Product Type)

    • India (By Product Type)

    • Japan (By Product Type)

    • Australia (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • South America (By Product Type, Distribution Channel, and Country)

    • Brazil (By Product Type)

    • Argentina (By Product Type)

    • Rest of South America (By Product Type)

  • Middle East and Africa (By Product Type, Distribution Channel, and Country)

    • South Africa (By Product Type)

    • UAE (By Product Type)

    • Rest of Middle East & Africa (By Product Type)

Frequently Asked Questions

Fortune Business Insights says that the worldwide market size was USD 23.41 billion in 2023 and is anticipated to reach USD 36.26 billion by 2032.

In 2023, the worldwide market value stood at USD 23.41 billion.

Ascending at a CAGR of 4.99%, the global market will exhibit steady growth over the forecast period (2024-2032).

By product type, the nail polish segment is expected to dominate the market throughout the forecast period (2024-2032).

The emergence of beauty salons and spas will be driving the growth of market in the forecasted period (2024-2032)

Loreal S.A., The Estée Lauder Companies Inc., and Shiseido Company, Limited are the leading companies worldwide.

Asia Pacific dominated the worldwide market in 2023.

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