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Nail Care Market Size, Share & Industry Analysis, By Product Type (Nail Polish, Nail Treatment, Nail Polish Remover, Nail Cleanser), By End-User (Men, Women), By Distribution Channel (E-commerce, Retail Stores) And Regional Forecast 2023-2030

Region : Global | Report ID: FBI106149 | Status : Ongoing



People are increasingly inclined towards the usage of nail care products as they are aware of the importance of maintaining good nail health and its ability to ensure great looks. A good nail care can stop and cleanse fungus infections of the nail, eliminate impurities in the hands and feet, and help avoid aching ingrown on the fingernails and toenails. Thus, this helps to spike the utilization among consumers.  The increasing production of smart nail care products, which has an anti-oxidant effect, made out of composite material, and is effective in sterilizing the nail, is acting as an opportunity for the market growth. For instance, Hansel UV Smart LED Sterilizer Box Cosmetic Nail Cleaner Kit comes with braces and support with an anti-oxidant, is made up of composite material, and has an EU plug.

The increasing number of beauty salons in countries all over the world has led to propel the use of the product and act as a driving factor for the market growth. For instance, the data published by the Small Business Development Centres Net.Org in May 2020, is stating that the United States has possessed 77,000 beauty salons. In addition, the rising number of women popularly applying nail care products for enhancing their looks and outfit has played a vital role in escalating the demand.  Moreover, nail care brands progressively carrying out advertising campaigns on social media, television, billboard, and others is helping to generate traction.

Nevertheless, some chemicals present in the product resulted in having harmful effects such as skin irritations, eye injuries, allergic reactions, and others are acting as a hampering factor for the market growth.

Key Market Driver -

The rising number of beauty salon in countries around the world is acting as a driving factor for the market growth.

Key Market Restraint -

Some chemicals present in the nail care results to harmful effect is restraining the market growth.

Key Players Covered:

Creative Nail Design Inc., Alessandro International, L’Oréal, LCN International, Haigh Industries Inc, Nail Systems International, and others are the key companies operating in the nail care market.

The nail care market is segmented into by product type, application, end-user, and geography.

On the basis of product type, the market is fragmented into nail polish, nail treatment, nail polish remover, and nail cleanser. Nail polish is anticipated to be the dominant owing to its ability to help beautify the hands and toes. Also, cuticle oil applied as a gel assisted in keeping the surrounding skin smooth and healthier boosted its preference rate.

Based on end-user, the market is bifurcated into men and women. Women are estimated to hold the prominent share on account of women being more inclined towards the consumption of beauty and personal products, including nail care as compared to men.

By distribution channel, the market is divided into e-commerce and retail stores. Retail stores are projected to be the leading segment due to large number of consumers preferred consuming the actual item which they can see and feel. Thus, this helps avoid any complication that could occur in terms of purchasing counterfeit products or un-identical nail polish color from the online image.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is projected to hold the dominant share and is anticipated to continue throughout the forecast period of 2021-2028. The thriving growth of manicurist and pedicurist businesses is anticipated to hike its usage of the product and positively impact market growth. For instance, the data released by the United States Bureau of Labour Statistics in May 2019, is stating that the manicurist and pedicurist businesses are employing 111,780 people in the United States. Moreover, the fashion reality shows of this region, such as America’s Next Top Model, Project Runway, Next in Fashion, influencing women to give importance on the maintenance of their looks, including their nails, helps to surge the consumption.   

Europe is projected to exhibit a vital presence in the nail care market, owing to the growing number of female employment. For instance, the data published by the Trading Economics, in 2019 the female employment rate in the United Kingdom is assessed to be 50.61 percent. In addition, the presence of large number of high-end hotels resulted in hiking the adoption of nail care treatment services for their guest is acting as a driving factor for the market growth. For instance, the data issued by the USA today in 2019, mentions that London is evaluated to have the most number of 5 Star hotels with 210 five-star hotels present in the city.

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By Product Type

  • Nail Polish

  • Nail Treatment

  • Nail Polish Remover

  • Nail Cleanser

By End-User

  • Men

  • Women

By Distribution Channel

  • E-commerce

  • Retail Stores

By Geography

  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, Italy, Spain, France, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  •  In July 2019, Kylie Jenner announced the launch of her new nail care product line including lacquer, nail polish remover, nail strengtheners, and nail care preparation.

  • In May 2020, OPI X Hello Kitty declared the introduction of its nail color series collection in the Indian market.

  • Ongoing
  • 2021
  • 2018-2020


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