Nail Care Products Market Size, Share & Industry Analysis, By Product Type (Nail Polish, Top & Base Coats, Nail Polish Remover, Cuticle Care, and Others), By Distribution Channel (Online and Offline), and Regional Forecast, 2025-2032

The global nail care products market size was valued at USD 24.55 billion in 2024. The market is projected to grow from USD 25.76 billion in 2025 to USD 36.26 billion by 2032, exhibiting a CAGR of 5.01% during the forecast period. Asia Pacific dominated the nail care products market with a market share of 38.49% in 2024.

The nail products range includes multiple products such as nail polishes, top coats, cuticle oils, strengtheners, and nail paint removers. Growing consumer interest in improving physical appearance and self-care triggers demand for these products. In addition, an increasing number of professional manicurists and pedicurists providing nail services in beauty salons drives sales of nail care solutions across countries. Consumers are highly inclined toward products such as cuticle care oils and strengtheners, as they can be integrated into wellness routines. Moreover, rising consumer income and emphasis on the latest fashion trends positively influence market growth. Major companies operating in the market include ORLY International, Inc., The Estée Lauder Companies Inc., Shiseido Company, Limited, L'oréal S.A., and China Glaze.com, Inc.

MARKET DYNAMICS

MARKET DRIVERS:

Increasing Women Workforce & Rising Disposable Income to Trigger Market Growth

Growing participation of women in the workforce throughout countries favors the global nail care products market growth. For instance, according to the Ministry of Statistics and Program Implementation, Government of India, female labor force participation rate in the country (persons of age 15 years and above) increased from 23.3% in 2017-18 to 41.7% in 2023-24. Women consumers prioritize maintaining a professional look in the work environment, which makes nail care a significant part of their routine, driving product sales. In addition, higher women employment results in increased disposable income and thus triggers spending on premium nail products and nail salon services. Moreover, higher income gives them financial freedom to purchase non-essential but self-improving products for grooming.

MARKET RESTRAINTS:

Safety Concerns and High Competition to Impede Market Growth

Few nail products include harsh chemicals such as dibutyl phthalate (DBP), formaldehyde, and toluene, posing a barrier to the global market expansion as end users become cautious while purchases. These harmful chemicals can result in respiratory issues, allergic reactions, or skin irritation. As a result, numerous health-conscious consumers prevent them. Furthermore, the global market includes a sizable number of well-established and niche players competing for consumer attention. This factor leads to a price war and hampers profit margins. Several key players offering similar products also lead to over-saturation and slow revenue growth. 

MARKET OPPORTUNITIES:

Sustainable Nail Care Products & Eco-Friendly Packaging to Provide Growth Opportunities

Recent years have witnessed growing consciousness regarding environmental and health impacts. This factor has increased consumer interest in sustainable personal care products, including cruelty free nail items and vegan nails. Recycled product packaging is also highly appealing to eco-aware shoppers. Thus, market players are developing sustainable products to meet consumer requirements. For instance, in July 2023, Essie, a U.S.-based nail polish brand, unveiled its new product line, Love Collection, including plant based nail polishes developed using sustainable materials such as sugarcane, corn, and cotton. Moreover, the products are available in recycled packaging.   

NAIL CARE PRODUCTS MARKET TRENDS: 

Influence of Social Media & Celebrity Culture to Trigger Product Demand

Social media channels, including YouTube and Instagram tends to increase awareness regarding the latest nail trends, including unique designs and shades. Consumers throughout countries try to replicate these nail looks displayed by celebrities and social media influencers, which fuels product sales. In addition, popular celebrities among Gen Z and millennials who advertise and endorse nail care brands have a positive impact global market expansion. Beauty influencers also provide tutorials and nail care routines on their accounts, thus amplifying exposure and resulting in frequent product purchases. Moreover, key nail product brands emphasize promoting products on social media through celebrities to directly connect with end users and accelerate sales.

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Segmentation Analysis

By Product Type 

Increasing Demand for Inexpensive Fashion Products to Boost Nail Polish Sales

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On the basis of the product type, the market is classified into nail polish, top & base coats, nail polish remover, cuticle care, and others. 

The nail polish segment accounted for the largest global nail care products market share in 2024. The product is considered an inexpensive fashion item, assisting in enhancing appearance. High demand for the product for social events such as weddings and parties to coordinate with the outfit and improve overall look favors segmental growth. Furthermore, nail polish sets are increasingly being used for gifting purposes, driving product sales. 

The nail polish remover segment will grow at the fastest CAGR in the coming years. 

By Distribution Channel

Product Trials & Immediate Availability to Fuel Sales from Offline Stores

In terms of distribution channels, the market is categorized into online and offline.

The offline segment captured the largest share of the market in 2024. In 2025, the segment is anticipated to dominate with an 82.34% share. Offline retailers such as convenience stores, cosmetics product shops, departmental stores, hypermarkets, and pharmacies provide nail care products. End users can personally test nail polish shades and finishes in these stores and buy the product instantly. These retailers also typically showcase nail care products near checkout counters, leading to impulse purchases. 

The online segment will grow at the fastest rate over the forecast period.

Nail Care Products Market Regional Outlook

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By geography, the market is divided into Europe, North America, Asia Pacific, South America, and Middle East & Africa. 

Asia Pacific held the dominant share in 2023, valued at USD 8.93 billion, and also took the leading share in 2024 with USD 9.44 billion. Growing disposable income in countries such as China and India triggers spending on premium beauty products, including nail care items. Rising focus on a healthy lifestyle and rapid urbanization across Asian countries further contribute to the increasing product demand. Moreover, as young demographics are exposed to the latest beauty trends through social media, the demand for nail polishes in innovative textures, designs, and colors is expected to increase in forthcoming years. In the region, China is estimated to reach USD 4.16 billion, and Japan will record USD 2.33 billion in 2025. 

Other regions, including Europe and North America, are anticipated to witness a notable growth in the coming years. During the forecast period, Europe is projected to record a growth rate of 4.78% and touch the valuation of USD 7.37 billion in 2025, which is the second highest amongst all the regions. The regional growth is due to the expanding fashion industry and rising emphasis on physical appearance, which triggers product adoption. Numerous consumers prioritizing sustainability in the region are also probable to fuel sales of eco-friendly and natural formulations in nail care products in future. Backed by these factors, countries including Germany are expected to record the valuation of USD 1.60 billion, and the U.K will record USD 1.39 billion in 2025. The North American market is estimated to reach USD 6.10 billion in 2025 and secure the position of the third-largest region in the market. The regional growth is driven by the increasing self-care culture and adoption of wellness routines, which include nail care. Nail designers and influencers showcasing various nail arts on their social media accounts further encourage consumers to buy products in new shades. In 2025, the U.S. is estimated to reach USD 5.14 billion in the nail care market, backed by technological innovations such as augmented reality apps and virtual try-ons, which boost nail polish sales online. Furthermore, numerous nail salons in the country, such as Regal Nails Salon & Spa, Bellacures Nail Salons, and Nail Garden, accelerate product demand in the commercial sector. 

Over the forecast period, the South America and Middle East & Africa regions would witness a significant growth in this market. A rise in working women prioritizing professional appearance escalates demand for nail care products to ensure well-kept nails. Expanding retail infrastructure and changing fashion trends also favor regional growth. The South America market in 2025 is set to record USD 1.26 billion as its valuation. In the Middle East & Africa, South Africa's market value is expected to be USD 0.31 billion in 2025, backed by salon services expansion, which triggers sales of professional-grade nail care products. Increasing awareness regarding the significance of nail health further favors market growth.

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COMPETITIVE LANDSCAPE

Key Industry Players:

Investing in New Technology and New Product Launches to Escalate Growth 

The global nail products market is highly fragmented and includes numerous mid-scale and large-scale nail care products manufacturers adopting strategies, such as new product launches, technological advancement, business expansion, and partnerships, to increase growth. Brands such as L'oréal S.A. and Coty Inc. are investing in virtual try-on technology to attract tech-savvy buyers. The technology assists end users in testing nail colors digitally before buying. New product launch is also a prominent strategy implemented by companies such as ORLY International, Coty Inc., and Mavala Corporate. They introduce products in innovative finishes and colors to encourage repeat purchases and generate more revenue. 

LIST OF KEY NAIL CARE PRODUCTS COMPANIES PROFILED:

• ORLY International, Inc. (U.S)
• The Estée Lauder Companies Inc. (U.S)
• Shiseido Company, Limited (Japan)
• L'oréal S.A. (France)
• China Glaze.com, Inc. (U.S)
• CND (Creative Nail Design) (U.S)
• Coty Inc. (U.S)
• Mavala Corporate (Switzerland)
• Fiabila (France)
• Unilever PLC (U.K)

KEY INDUSTRY DEVELOPMENTS:

• April 2025: Fiabila, a France-based nail care manufacturer, launched its new top and base coat manicure formula, SPF50+ Base and Top. The treatment provides UV protection and enhances nail health.
• April 2023: Lakme Salon, a salon chain in India owned by the Lakme brand, introduced its salon in Powai, Mumbai, India. Located in a premium residential destination, the new salon covers around 2500 sq ft and includes three nail bars. The strategy assisted the company in expanding its presence in the country.
• February 2022: Lakme Salon, a salon chain in India owned by the Lakme brand, expanded its portfolio by introducing new products and services. The services include manicures and pedicures suitable for Indian consumers. 
• February 2022: Sally Hansen, a U.S.-based beauty brand under Coty Inc., collaborated with Perfect Corp, a Taiwan-based software company, to introduce its virtual try-on tool, assisting consumers to experience its nail color options virtually.
• February 2021: L'oréal S.A., a France-based cosmetics company, unveiled its virtual try-on tool for its nail care brand, Essie. The tool assists end users in testing various nail polish shades virtually. 

REPORT COVERAGE 

The market analysis report provides an in-depth study of the market size & forecast by all the market segments. the market analysis also includes details on the market dynamics expected to drive the market in the forecast period. It offers information on the market trends, technological advancements, new product launches, key industry developments, and details on partnerships, mergers & acquisitions. The market research report further encompasses a detailed competitive landscape with information on the market share and profiles of key operating players.

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Report Scope & Segmentation