Self-Tanning Products Market Size to Record a CAGR of 7.2% Over 2025-2032; Rise in Aging Population to Increase Demand for Anti-Aging Tanning Solutions

The self-tanning products market size was valued at USD 1.16 billion in 2024. The market is projected to grow from USD 1.22 billion in 2025 to USD 1.99 billion by 2032, exhibiting a CAGR of 7.2% during the forecast period.

Fortune Business Insights™ presents this information in its latest report titled “Self-Tanning Products Market Size, Share & Industry Analysis, By Product Form (Self-Tan Lotion, Self-Tan Spray, Self-Tan Oil, Self-Tan Mousse, Self-Tan Drops, Self-Tan Wipes, and Others), By End-User (Household and Commercial), By Distribution Channel (Offline Channel and Online Channel), and Regional Forecast, 2025-2032”.

Self-tanning products help customers get a uniform tanned glow at the comfort of their home and without the risk of suffering from sunburns or skin cancer, which can be a consequence of excessive exposure to the sun. Several self-tanning solutions are infused with skincare ingredients, which can significantly improve the texture and appearance of the skin, while also giving a healthy glow. The increasing launch of such products by leading brands is expected to fuel the self-tanning products market growth.

The COVID-19 pandemic had an adverse effect on the market’s development as the customers spent less on luxury items and more on essential products. The customer footfall at salons and spas also decreased considerably, which further hampered the product’s demand.

Bali Body Partnered With HSN to Unveil New Products for Quick Tanning

Bali Body announced its partnership with HSN to develop and introduce self-tanning solutions. This includes one hour express self-tanner, which is a lightweight, quick-drying, and streak-free product, making it suitable for achieving a uniform and quick tan. This partnership is set to enhance the market positions of HSN and Bali Body and propel market growth.

Rise in Aging Population to Increase Demand for Anti-Aging Tanning Solutions

The number of ageing population is increasing at a strong rate across the world. This factor has increased customers’ spending on self-tanning products that contain anti-aging ingredients. Many leading self-tan product makers are focusing on this demographic and launching products with anti-aging properties to give customers a younger looking skin.

However, a large majority of the global population, especially males, is not aware of the advantages offered by these products, which can impede their adoption.

Key Market Players to Partner With Local Companies to Introduce Novel Products

Several leading companies operating in this market are partnering with other local firms to develop high-quality self-tanning products that are infused with organic skincare ingredients. They are also teaming up with renowned personalities to expand the global reach of their products and increase their customer base.

Notable Industry Development:

• June 2022: The Fox Tan, a leading manufacturer of tanning products, announced the launch of a wide range of self-tanning products, including Dark Tropical Self Tan Mousse, Gradual Self Tan Face Serum, and a tan cream.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/self-tanning-products-market-104609

List of the Companies Profiled in the Report:

• St. Tropez Inc. (U.K.)
• Bondi Sands (Australia)
• Tan-Luxe (Future Beauty Labs) (U.K.)
• Isle of Paradise (U.K.)
• Pradas Glow (U.S.)
• Kao Corporation (Jergens) (Japan)
• Coola LLC. (U.S.)
• Clarins (France)
• Johnson & Johnson Services, Inc. (Neutrogena) (U.S.)
• Crown Laboratories, Inc. (Vita Liberata) (U.S.)
• Avalon Natural Products, Inc. (Alba Botanica) (U.S.)
• L'Oréal S.A. (France)
• Skinerals (U.S.)

Further Report Findings

• Europe has held a dominant self-tanning products market share as more customers across the region are demanding cosmetic and skincare products that come with anti-aging properties.
• Asia Pacific is also looking towards a promising market growth for self-tanning products as more customers are increasing their investments in high-quality cosmetics, including fake tan products. Moreover, rising participation in water-based recreational activities will further contribute to the regional market’s growth.
• Based on product form, the self-tan lotion segment held a leading market share in 2023 as many market leaders are incorporating hydrating ingredients, such as non-ionic emulsifiers and emollients into their products. These ingredients can increase the skin’s hydration level, offering a smooth and healthy looking skin.

Table of Segmentation