Hair Care Market to Grow at a CAGR of 9.4% During the Forecast Period; Increasing Demand for Clean and Organic Hair Care Products to Propel Market Expansion

The global hair care market size was valued at USD 106.91 billion in 2024. The market is anticipated to grow from USD 113.93 billion in 2025 to USD 213.47 billion by 2032, exhibiting a CAGR of 9.4% during the forecast period.

Fortune Business Insights™ presents this information in its report titled, “Hair Care Market Size, Share & Industry Analysis, By Product (Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others), By Category (Synthetic and Natural), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores, and Others), and Regional Forecasts, 2025 – 2032”. 

Hair care products aid women and men in maintaining cleanliness, hair health, and safeguard them from external damage. These include conditioner, serum, oil, shampoo and others that are used for nourishing hair and made available in liquid, cream, gel and lotion form. There are a wide range of products sold in the market for various applications based on the hair type of the end-user. Additionally, key players including Procter & Gamble, L’Oreal, Johnson & Johnson are aiming to innovate product portfolio.

The COVID-19 pandemic negatively impacted the market due to strict lockdowns, increased social distancing and supply chain disruption. This lead to a reduction in salon services and decline in revenue for many businesses.

New Product Launch by Kao Corporation tends to Boost the Market Development

In April 2024, Kao Corporation unveiled a new hair care brand named ‘melt’, as it aims to expand its product portfolio in the context of hair care products. The new brand centers on offering “beauty care for relaxing moments,” focusing on improving the hair care experience while stimulating self-care and relaxation.

Growing Demand for Advanced Hair Repair Solutions and Grooming Among Men Propels Market Growth

Currently, men focus on enhancing their well-being and self-confidence majorly through grooming. This has increased the acceptance of hair coloring and long hair adoption among the men, thus contributing to the growing demand for hair repair products. This tend and changing social norms has increased the awareness about diverse hair color trends, boosting the hair care market growth. Additionally, the rise in organic and clean beauty demand has also contributed to the market growth. This has allowed the manufacturers to innovate and offer products with plant-based and organically sourced ingredients.

Conversely, the growth in allergic reactions to sensitive hair hampers the market growth.

Top Players Adopt Innovative Strategies and Shift to Eco-friendly Offerings to Strengthen Their Market Presence

The global market is fragmented due to the presence of various local and domestic key players. These companies are focusing on innovating new ingredient based products to meet the growing consumer needs and address specific concerns. They are also using organic and natural ingredients such as plant based extracts to manufacture sustainable products.

Notable Industry Development

• July 2025 – The Procter & Gamble Company unveiled Gemz, a water-activated hair care brand delivering a wide range of hair care products, including conditioners and single-dose shampoos molded into hexagonal gems. This brand offers products that are do not include any concentrated formulas, additional product build-up, and inactive fillers to provide a prolonged hair wash outputs to the users.

List of the Companies Profiled in the Report

• L'Oréal S.A. (France)
• Coty Inc. (U.S.)
• Henkel AG & Co. KGaA (Germany)
• Unilever PLC (U.K.)
• The Procter & Gamble Company (U.S.)
• Revlon, Inc. (U.S.)
• Kao Corporation (Japan)
• Natura & Co. (Brazil)
• Johnson & Johnson Services, Inc. (U.S.)
• Aveda Corporation (U.S.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/hair-care-market-102555

Further Report Findings

• Europe held the highest hair care market share, attributed to the growing number of beauty conscious consumers and increasing adoption of hair grooming products.
• Market growth in North America is driven by high expenditure on personal care products including hair care offerings.
• Market expansion in Asia Pacific is propelled by growing number of hair transplant and scalp treatment centre that recommend consumers to use hair masks, serums, exfoliators and other related products.
• In terms of product, the shampoo segment led the market in 2024, as it includes different hair enrichment ingredients including botanical extracts, oils, minerals, vitamins and others.

Table of Segmentation