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The global hand wash market size was USD 3.29 billion in 2020. The market is projected to grow from USD 2.74 billion in 2021 to USD 4.29 billion in 2028 at a CAGR of 6.6% in the 2021-2028 period. This crucial piece of information is presented by Fortune Business Insights™ in its report titled, “Hand Wash Market Size, Share & COVID-19 Impact Analysis, By Product (Ordinary Hand Wash and Waterless Hand Wash), End-User (Commercial, Residential, and Industrial), Sales Channel (Pharmacy Stores, Supermarket/ Hypermarket, Online Channels, and Others), and Regional Forecasts, 2021-2028.”
According to our researchers, nowadays, producers are curious to integrate fresher synthetic as well as naturally obtainable ingredients in the design of numerous personal care products to offer operative cleaning solutions. Corporations have come up with diverse figures of bottled sanitary products to entice customers to make buying choices.
Unclear Incidence of Pandemic and Increasing Personal Hygiene Care to Fuel Growth
Rising consciousness associated with personal sanitation, specifically in the rural parts, coupled with the indefinite incidences of diseases such as COVID-19 virus spread, SARS, as well as MERS is probable to bolster the demand for sanitary products; these products aid to prevent human-to-human contagion communication pace.
As per the article published by the American Academy of Family Physicians, in April 2020, rigorous washing of palm and fingers with handwash is an appropriate method is yet the best procedure to fortify oneself against the spread of the novel coronavirus.
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Godrej Protekt Unveils Advertisement Promotion for Mr. Magic
Godrej Protekt, which is a variety of hand hygiene products from Godrej Consumer Products Ltd, has presented a campaign for its newly-unveiled Protekt Mr. Magic, which is the first-ever powder to liquid hand wash.
It is an exclusive invention in the line of hand wash products. Moreover, Protekt Mr. Magic is Godrej Protekt’s solution of making handwash available at INR 15, to each individual based in India, with its reasonable cost point and groundbreaking powder to liquid format. Further, the magic powder, when blended with 200 ml water, transforms enchantingly into a handwash.
Government Initiatives Regarding Personal Care and Cleanliness to Drive Growth
Numerous governmental campaigns and courses associated with personal sanitation and care impact the demand for personal care products which would thus, fuel the market growth. As per ‘Personal Hygiene,’ the report issued by Victoria State Government of Education & Training, the Government of Victoria has presented personal sanitation care and learning idea to spread alertness concerning hand hygiene among teachers, school students, and other staff. This is anticipated to bolster the hand wash market growth during the forecast period.
Product Invention & Advertising Activities by Key Players to Help them Achieve Success
Prominent players are profoundly working on the invention in the washing item’s design to deliver effective personal hygiene solutions to people. This comprises utilizing naturally aiding ingredients such as strawberry, lemon, passion fruit, aloe Vera, and others in the product, which assists in restoring the skin and offers smoothness. Likewise, the applications of operative advertising approaches and supply tactics are significant features for the crucial players in the market.
List of Key Hand Wash Providers Covered in the Report
Table of Segmentation
Value (USD Billion)
By Sales Channel