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Hand Wash Market to Register a CAGR of 6.6% by 2028; Fiama Launches Novel Series of Hand Sanitation Products to Mark Massive Success

September 06, 2021 | Consumer Goods

The global hand wash market size was USD 3.29 billion in 2020. The market is projected to grow from USD 2.74 billion in 2021 to USD 4.29 billion in 2028 at a CAGR of 6.6% in the 2021-2028 period. This crucial piece of information is presented by Fortune Business Insights™ in its report titled, “Hand Wash Market Size, Share & COVID-19 Impact Analysis, By Product (Ordinary Hand Wash and Waterless Hand Wash), End-User (Commercial, Residential, and Industrial), Sales Channel (Pharmacy Stores, Supermarket/ Hypermarket, Online Channels, and Others), and Regional Forecasts, 2021-2028.”

According to our researchers, nowadays, producers are curious to integrate fresher synthetic as well as naturally obtainable ingredients in the design of numerous personal care products to offer operative cleaning solutions. Corporations have come up with diverse figures of bottled sanitary products to entice customers to make buying choices.

Unclear Incidence of Pandemic and Increasing Personal Hygiene Care to Fuel Growth

Rising consciousness associated with personal sanitation, specifically in the rural parts, coupled with the indefinite incidences of diseases such as COVID-19 virus spread, SARS, as well as MERS is probable to bolster the demand for sanitary products; these products aid to prevent human-to-human contagion communication pace.

As per the article published by the American Academy of Family Physicians, in April 2020, rigorous washing of palm and fingers with handwash is an appropriate method is yet the best procedure to fortify oneself against the spread of the novel coronavirus.

To get a detailed report summary and research scope of this market, click here:


Godrej Protekt Unveils Advertisement Promotion for Mr. Magic

Godrej Protekt, which is a variety of hand hygiene products from Godrej Consumer Products Ltd, has presented a campaign for its newly-unveiled Protekt Mr. Magic, which is the first-ever powder to liquid hand wash.

It is an exclusive invention in the line of hand wash products. Moreover, Protekt Mr. Magic is Godrej Protekt’s solution of making handwash available at INR 15, to each individual based in India, with its reasonable cost point and groundbreaking powder to liquid format. Further, the magic powder, when blended with 200 ml water, transforms enchantingly into a handwash.

Government Initiatives Regarding Personal Care and Cleanliness to Drive Growth

Numerous governmental campaigns and courses associated with personal sanitation and care impact the demand for personal care products which would thus, fuel the market growth. As per ‘Personal Hygiene,’ the report issued by Victoria State Government of Education & Training, the Government of Victoria has presented personal sanitation care and learning idea to spread alertness concerning hand hygiene among teachers, school students, and other staff. This is anticipated to bolster the hand wash market growth during the forecast period.

Competitive Landscape

Product Invention & Advertising Activities by Key Players to Help them Achieve Success

Prominent players are profoundly working on the invention in the washing item’s design to deliver effective personal hygiene solutions to people. This comprises utilizing naturally aiding ingredients such as strawberry, lemon, passion fruit, aloe Vera, and others in the product, which assists in restoring the skin and offers smoothness. Likewise, the applications of operative advertising approaches and supply tactics are significant features for the crucial players in the market.

Industry Development

  • September 2019: Fiama announced the presentation of its handwash items. This brand took a systematic method to come up with an amazing experience for an everyday used product through its vast research and original ideas.

List of Key Hand Wash Providers Covered in the Report

  • Unilever PLC (U.K.)

  • Avon Product, Inc. (U.K.)

  • S. C. Johnson & Son, Inc. (U.S.)

  • Amway Corporation (U.S.)

  • Henkel AG & Co. KGaA (Germany)

  • The Procter & Gamble Company (U.S.)

  • Reckitt Benckiser Group PLC (U.K.)

  • Vi-Jon, Inc. (U.S.)

  • Godrej Group (India)

  • 3M (U.S.)

Further Findings

  • The North American market stood at USD 1.12 billion in 2020. North America is expected to hold a leading position in the market due to the growing demand for palm cleansing products due to an extensive hit of the COVID-19 outbreak in countries such as the U.S. and Canada.

  • The ordinary products segment dominates the market as these items provide more hydration and bacterial protection to the skin. The segment held 64.18% and 63.18% in terms of the hand wash market share in 2020 globally and in North America, respectively.

Table of Segmentation



Study Period


Base Year


Forecast Period


Historical Period



Value (USD Billion)


By Product

  • Ordinary

  • Waterless

By End-User

  • Commercial

  • Residential

  • Industrial

By Sales Channel

  • Supermarket/Hypermarket

  • Pharmacies

  • Online Channels

  • Others

By Geography

  • North America (By Product, End-User, Sales Channel, and Country)

    • USA (By Product)

    • Canada (By Product)

    • Mexico (By Product)

  • Europe (By Product, End-User, Sales Channel, and Country)

    • U.K. (By Product)

    • Germany (By Product)

    • France (By Product)

    • Italy (By Product)

    • Spain (By Product)

    • Rest of Europe (By Product)

  • Asia-Pacific (By Product, End-User, Sales Channel, and Country)

    • China (By Product)

    • India (By Product)

    • Japan (By Product)

    • South Korea (By Product)

    • Australia (By Product)

    • Rest of Asia Pacific (By Product)

  • South America (By Product, End-User, Sales Channel, and Country)

    • Brazil (By Product)

    • Argentina (By Product)

    • Rest of South America (By Product)

  • The Middle East & Africa (By Product, End-User, Sales Channel, and Country)

    • South Africa (By Product)

    • UAE (By Product)

    • Saudi Arabia (By Product)

    • Rest of the Middle East & Africa (By Product)

Hand Wash Market
  • PDF
  • 2020
  • 2017-2019
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