Hand Wash Market to Grow Increasingly with the CAGR 6.99% During Forecast Period, Launch Of The Innovative Solutions And Inventory And Supply Chain Management is Set to Create Market Opportunities

The global hand wash market size is estimated to display strong growth by reaching USD 6.25 billion by 2030. “Hand Wash Market Size, Share & COVID-19 Impact Analysis, By Product (Ordinary Hand Wash and Waterless Hand Wash), End-User (Commercial, Residential, and Industrial), Sales Channel (Pharmacy Stores, Supermarket/ Hypermarket, Online Channels, and Others), and Regional Forecasts, 2023-2030” observes that the market size in 2022 stood at USD 3.67 billion and is expected to reach USD 3.89 billion in 2023. The market is expected to witness a strong CAGR of 6.99% during 2023-2030. Increasing dust and environmental pollution problems has given the rise to the necessity of skin hygiene and sanitary products. Launch of the innovative solutions and inventory and supply chain management are some of the crucial factors in developing personal care products. Government promotions and initiatives regarding personal care items for cleanliness is set to drive the market growth.

HAND IN HAND SOAP Introduced A New Liquid Hand Wash With Aloe Extracts and Gylcerin

In October 2020, under it brand name HandinHand, HAND IN HAND SOAP introduced a new liquid hand wash. The new product is enriched with Aloe extracts and Glycerin, making hands clean and soft. The product is launched with the intention to spread awareness regarding the personal hygiene and find an affordable way to prevent diseases.

Pandemic Led To Personal Hygiene Awareness And Need for Protection Against Infectious Diseases

The pandemic led to the occurrences of COVID-19, SARS, and MERS which led to the demand for personal care items which helped in the prevention of human-to-human infection transmission rates. Moreover, the rising demand for personal protection items such as skin rubs, face masks, eye masks, and gloves to protect against infectious diseases would result in the revenue generated from these items and simultaneously drive the market. In April 2020, American Academy of Family Physicians published an article stated that washing palm and fingers properly is one of the ways to safeguard against the COVID-19.

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Manufacturers Have Been Focusing On Launching Natural And Innovative Skin Care Products To Propel Market Development

Manufacturers have been focusing on launching natural and innovative skin care products which is predicted to drive hand wash market growth. Manufacturers have been focusing on developing innovative products that provides cleanliness and protection from bacteria and viruses. Innovation in the design of the bottled skin cleansers with an ability to automatically pump out the liquid solution acts as a great opportunity for the market growth. Increasing demand for the scented skincare items would also create newer opportunities in the aromatic skincare category.

However, the availability of alternatives such as sanitizers, soaps, hand wipes, and others would restrain the market growth. The high costs of the products is likely to decrease the demand for the products as well.

Key Players Have Been Engaging In The Innovation In The Product Design

Key players have been engaging in the innovation in the design of the product to offer efficient personal hygiene solutions to the people. This includes using naturally benefitting ingredients such as lemon, strawberry, passion fruit, aloe vera, and others in the product, which helps heal the skin and provides smoothness. Key players have been implementing effective promotional and distribution strategies to drive the competition in the market.

Key Industry Development

• September 2022: INEOS introduced a hand wash product at reasonable prices in Europe and U.S. to increase its sales and revenue of the company.

List of Key Companies Profiled in the Market Report:

• Unilever PLC (U.K.)


• Avon Product, Inc. (U.K.)


• Henkel AG & Co. KGaA (Germany)


• Procter & Gamble Company (U.S.)


• Reckitt Benckiser Group PLC (U.K.)


• Vi-Jon, Inc. (U.S.)


• Godrej Group (India)


• 3M (U.S.)


• S. C. Johnson & Son, Inc. (U.S.)


• Amway Corporation (U.S.)

Further Report Findings

• North America led the hand wash market share with dominant part due to demand for strong presence of various beauty and personal care companies such as Gojo Industries Inc., Hand Sanitizer Inc., and others. The market stood at USD 1.03 billion in 2022 due to demand for palm cleansing products.


• Asia Pacific held the second-largest market share and is estimated to lead during the forecast period due to growth in the manufacturing industries in the countries which would increase the dust and air pollution problems and therefore, support the demand for the personal care products.

Table of Segmentation