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The global home fragrance market size was valued at USD 24.89 billion in 2024. The market is estimated to grow from USD 26.00 billion in 2025 to USD 40.55 billion by 2032, showcasing a CAGR of 6.56% over the forecast period.
Fortune Business Insights™ presents this information in its report titled “Home Fragrance Market Size, Share & Industry Analysis, By Fragrance Type (Floral, Fresh/Citrus, Woody, Oriental/Spicy, Herbal, Fruity, Sweet/Gourmand, Oceanic, and Others), By Product (Candles, Sprays, Diffusers, Essential Oils, Incense Sticks, Plug-in Devices, Potpourri & Sachets, Wax Melts, and Others), By Category (Mass and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, and Others) and Regional Forecast, 2025-2032”.
Home fragrances are referred to as products that are mainly designed to eradicate unpleasant odors, thus creating a positive and comfortable atmosphere at home. They are made available in different fragrances, including floral, woody, and fruity, which may be synthetic or natural. The market for home fragrances is driven by the growing need of end users to enhance their home aesthetics and well-being. Some well-known brands in the market include Reckitt Benckiser Group PLC, Procter & Gamble, Richard Ginori s.r.l., and others.
Moreover, the COVID-19 pandemic impacted the global market significantly due to
lockdowns, higher prices of raw materials including reed sticks, wax, scents and others. The
market also noticed supply shortage and reduction in production across regions. However,
the market grew gradually in 2021 attributing to the growing focus on wellness and self-care
by individuals.
Introduction of New Product Line by Key Players to Fuel Market Development
In November 2024, a U.S.-based fragrance products company, Scentair Technologies, LLC, announced the introduction of its new product named Essential Collection. This includes nine fragrances for its Whisper HOME diffuser, including Golden Orchid, Driftwood Bay, vetiver lime, and others.
Increasing Number of Residential Homes and Emphasis on Self-Care to Propel the Market Growth
There is an increase in the number of residential homes, mainly due to the growing population and urbanization across various countries. This contributes to the home fragrance market growth. In addition, there is also a growing focus on self-care, which includes relaxation and stress reduction. This has given rise to the décor trend, thus allowing individuals to use home fragrances in their daily chores.
Conversely, the fluctuating prices of raw materials, increasing growth of counterfeit products, and product recalls are hindering market growth.
Top Players Emphasize Developing Innovative Products to Strengthen Their Market Presence
The global market is characterized by higher competition. Different national and international players are increasingly leveraging their brand loyalty to sustain and lead the competition. They are focusing on developing innovative and eco-friendly products to attract eco-conscious customers.
Notable Industry Development:
List of the Companies Profiled in the Report:
To get a detailed report summary and research scope of this market, click here:
https://www.fortunebusinessinsights.com/home-fragrance-market-102422
Further Report Findings-
Table of Segmentation
ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2032 |
Historical Period | 2019-2023 |
Growth Rate | CAGR of 6.56% from 2025 to 2032 |
Unit | Value (USD billion) |
Segmentation | By Fragrance Type
|
By Product
| |
By Category
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By Distribution Channel
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By Region
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