Home Fragrance Market to Grow at a CAGR of 6.56% Over the Forecast Period; Increasing Number of Residential Homes to Propel Market Expansion

The global home fragrance market size was valued at USD 24.89 billion in 2024. The market is estimated to grow from USD 26.00 billion in 2025 to USD 40.55 billion by 2032, showcasing a CAGR of 6.56% over the forecast period.

Fortune Business Insights™ presents this information in its report titled “Home Fragrance Market Size, Share & Industry Analysis, By Fragrance Type (Floral, Fresh/Citrus, Woody, Oriental/Spicy, Herbal, Fruity, Sweet/Gourmand, Oceanic, and Others), By Product (Candles, Sprays, Diffusers, Essential Oils, Incense Sticks, Plug-in Devices, Potpourri & Sachets, Wax Melts, and Others), By Category (Mass and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, and Others) and Regional Forecast, 2025-2032”. 

Home fragrances are referred to as products that are mainly designed to eradicate unpleasant odors, thus creating a positive and comfortable atmosphere at home. They are made available in different fragrances, including floral, woody, and fruity, which may be synthetic or natural. The market for home fragrances is driven by the growing need of end users to enhance their home aesthetics and well-being. Some well-known brands in the market include Reckitt Benckiser Group PLC, Procter & Gamble, Richard Ginori s.r.l., and others.

Moreover, the COVID-19 pandemic impacted the global market significantly due to

lockdowns, higher prices of raw materials including reed sticks, wax, scents and others. The

market also noticed supply shortage and reduction in production across regions. However,

the market grew gradually in 2021 attributing to the growing focus on wellness and self-care

by individuals.

Introduction of New Product Line by Key Players to Fuel Market Development

In November 2024, a U.S.-based fragrance products company, Scentair Technologies, LLC, announced the introduction of its new product named Essential Collection. This includes nine fragrances for its Whisper HOME diffuser, including Golden Orchid, Driftwood Bay, vetiver lime, and others.

Increasing Number of Residential Homes and Emphasis on Self-Care to Propel the Market Growth

There is an increase in the number of residential homes, mainly due to the growing population and urbanization across various countries. This contributes to the home fragrance market growth. In addition, there is also a growing focus on self-care, which includes relaxation and stress reduction. This has given rise to the décor trend, thus allowing individuals to use home fragrances in their daily chores.

Conversely, the fluctuating prices of raw materials, increasing growth of counterfeit products, and product recalls are hindering market growth.

Top Players Emphasize Developing Innovative Products to Strengthen Their Market Presence

The global market is characterized by higher competition. Different national and international players are increasingly leveraging their brand loyalty to sustain and lead the competition. They are focusing on developing innovative and eco-friendly products to attract eco-conscious customers.

Notable Industry Development:

• February 2024: Maison Margiela Fragrances, a France-based fragrance and home scenting brand, launched its new store at the Jio World Drive, Mumbai, India, in collaboration with Global SS Beauty Brands Ltd.

List of the Companies Profiled in the Report:

• Broken Top Brands (U.S.)


• Circle E Candles (U.S.)


• ESTEBAN PARIS (U.S.)


• Scentair Technologies, LLC (U.S.)


• Newell Brands (U.S.)


• Reckitt Benckiser Group PLC (U.K.)


• S.C. Johnson & Son Inc. (U.S.)


• Procter & Gamble (U.S.)


• Richard Ginori s.r.l. Viale Giulio Cesare (Italy)


• 3M Company (U.S.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/home-fragrance-market-102422

Further Report Findings-

• North America held the largest home fragrance market share owing to the growing demand for adequate housing facilities in developed countries, including the U.S., Canada, and Mexico.


• Market growth in Asia Pacific is attributed to the growing disposable income, working population, home sales, and urbanization in the region.


• In terms of fragrance type, the fresh/citrus segment dominates the market due to its stress reduction capability and growing use in aromatherapy.

Table of Segmentation