Impact of COVID-19 on the Hand Sanitizer Market Size Forecast 2026; Rising Demand for Personal Hygiene Products to Aid Growth

The global hand sanitizer market size is projected to generate USD 1.87 billion in 2020. It is likely to gain momentum from the exponential growth in the demand for personal hygiene products worldwide backed by the outbreak of the COVID-19 pandemic. Fortune Business Insights™ provided this information in a new study, titled, “Impact of COVID-19 on the Global Hand Sanitizer Market Size, Share, Industry Analysis and Regional Forecast 2019-2026.” The study further mentions that the market was anticipated to be worth USD 1.35 billion in 2020. However, it is set to rise from 5.06% to 45.71% this year in terms of annual growth rate.

Nivea India Starts Production of Hand Sanitizers in Ahmedabad

In April 2020, Nivea India, a provider of skincare products based in Mumbai, started producing alcohol-based hand sanitizers at its manufacturing facility located near Ahmedabad. It would distribute the same to the masses in healthcare institutions and public hospitals free-of-cost. For this, the company joined hands with a few of its key partners to make sanitizers for battling the unmet needs in the country amidst the Covid-19 pandemic. Its associates, namely, Home India Pvt Ltd and Aptar Beauty offered pump assembly for free, whereas Gujarat Print Pack Limited provided the packaging labels free-of-cost.

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https://www.fortunebusinessinsights.com/impact-of-covid-19-on-hand-sanitizer-market-102719

Companies Invest in Supply Chains to Prevent Shortages

Owing to the outbreak of Covid-19 pandemic, hand sanitizer companies are set to showcase astonishing growth backed by the high demand for the product globally. This pandemic has opened door to opportunities for a large number of liquor companies as they are pausing their beverage production and are starting the manufacturing of alcohol-based sanitizers. However, it is set to affect the production of technologically advanced and organic personal care products negatively. As the consumers are engaging in panic-buying to reduce the spread of infection, companies are striving persistently to invest hefty amounts of money in the supply chains to prevent shortage of products.  

Key Players Launch New Products to Cater to the Increasing Demand

Major personal hygiene product manufacturing companies are focusing on maximizing their production capacities of hand sanitizers to fulfil the growing demand across the world. In addition to that, those who previously didn’t have sanitizers in their portfolios are adding them rapidly to boost sales. Many alcohol companies and breweries are inclining towards sanitizer business to cater to the demand of the consumers.

Fortune Business Insights™ presents a list of the hand sanitizer manufacturers that are working towards reducing the impact of Covid-19 outbreak on the market. They are as follows:

• Reckitt Benckiser (U.K.)


• Gojo Industry Inc. (U.S.)


• Henkel AG & Company (Germany)


• Himalaya Global Holdings Ltd. (India)


• Unilever Plc. (U.K.)


• Bacardi Limited (Bermuda)


• CVS Health (U.S.)


• Best Sanitizer Inc. (U.S.)


• Proctor & Gamble (U.S.)


• SC Johnson & Son, Inc. (U.S.)

Significant Industry Developments-

• May 2020: To curb the spread of the Covid-19 pandemic, Dabur Nepal unveiled its latest ‘Dabur Instant Hand Sanitizer.’ It is alcohol-based and is available in 150ml bottles. Priced at Rs 175, it is presently available in prominent supermarkets and e-commerce platforms.


• May 2020: Soapbox, a soap and shampoo maker based in Washington, DC, declared that delivered around 150,000 products to retailers a month before the Covid-19 outbreak. Currently, it has received over 7 million orders to make hand sanitizers. Though the company had the product in its pipeline, it started producing them after receiving the requests. It is set to donate sanitizers to organizations, such as Eco-Soap Bank, Feeding America, and Clean the World to create awareness regarding hygiene amongst those who cannot afford nor have access to such products.

Further Report Findings-

• The M-o-M growth of hand sanitizer in the U.S. was more than 1,380% from December 2019 to January 2020.


• In February 2020, the Y-o-Y growth was 1800% in Italy, whereas in the U.K., it was more than 250%.


• The hand sanitizer market in North America stood at USD 485.59 million in 2019. Also, it accounted for around 38% of the global market.


• The alcohol-based sanitizer segment accounted for 64% of the global market in 2019. This growth is attributable to their increasing demand worldwide as they can prevent several infections and kill a large number of disease spreading microorganisms.