"Sustain your Business Growth from the Impact of COVID-19 Pandemic."
The impact of the COVID-19 outbreak on the hand sanitizer market is expected to be on a strong foot fold as there is an increasing demand for the product across the globe
The COVID-19 outbreak has reflected a huge uptick in the demand for personal hygiene products such as hand sanitizers, tissue papers, soaps, hand wash, and others across the globe. Several industry players are boosting up their production capacity and enhancing their supply chains to meet the sudden spike in the demand for these products. As of 28th April 2020, there were around 3.04 million cases and 211 thousand deaths resulting from the COVID-19 outbreak. The pandemic has resulted in an exponential growth in the demand for personal hygiene products, whereas several other players are undergoing a tough time as there has been no distribution in the market and consequently, the production has also been shut down. However, many companies are eagerly waiting for the government’s approval to resume factory operations.
Based on the analysis of Fortune Business Insights, the short-term impact of COVID-19 is expected to cause a tremendous rise in the annual growth rate of the global hand sanitizer market from 5.06% to 45.71% in 2020. The global hand sanitizer market, which was projected to be worth USD 1.35 billion in 2020 before the outbreak of this infectious disease, is now expected to generate USD 1.87 billion this year.
Get comprehensive study about this report by, requesting free sample copy
Impact on Demand
The hit of COVID-19 has tremendously impacted the operations of several key players. Due to the sudden spike in the cases of COVID-19, there has been a rapid surge in the demand for hand sanitizers across countries such as the U.S., Italy, Spain, the U.K., and others. As the virus is spreading rapidly, people across the globe have started to panic-buy hand sanitizers as preventive measures. For instance, in February 2020, it is estimated that the Y-o-Y growth of hand sanitizer in the U.K. was over 250%, whereas in Italy, it was observed to be 1800%. In addition to this, in the U.S., the M-o-M was over 1,380% from December 2019 to January 2020.
Impact of Supply Chain and Price
Owing to the sudden increase in the demand for hand sanitizers from the past few months, most of the retailers and chemist stores have run out of the stock. Furthermore, to meet the shortage needs, most of the other manufacturing companies are struggling hard to manufacture this product and meet the consumers’ demand. For instance, in April 2020, John Distilleries, an Indian whiskey maker has announced the production of alcohol-based hand sanitizers to overcome the short supply of the product. Similarly, NIVEA India, a leading skincare brand has started utilizing this factor in India for producing hand sanitizers to fight against the COVID-19 virus.
However, retail stores are running out of stock due to large quantity buying by consumers. Some of the retailers in the U.S. and the U.K. have brought their limit on the maximum purchase quantity per person to two, in order to fulfill the needs of as many people as possible. For instance, prominent companies such as Unilever (Lifebuoy) and Reckitt Benckiser (Dettol) are trying hard to invest in the supply chain to prevent shortages. Moreover, there is a huge impact on the prices through online channels, such as eBay and Amazon where vendors have hiked the prices of the essential products.
Consumers Are Shifting Towards Alternative Products
Most of the consumers across the globe are experiencing the shortage of hand sanitizers from the last few days. So they are switching towards alternative products such as soaps and hand washes to prevent the COVID-19 outbreak. According to the Centres of Disease Control and Prevention (CDC), washing hands with soap and water for 20 seconds can deal with the prevention of the spread of infection. Therefore, the availability of excessive alternative products is anticipated to impact the revenue generated from the hand sanitizer market.
“ Demand for alcohol-based hand sanitizers is at a high peak as they are more effective for germs protection.”
The Alcohol-based Sanitizer Market was USD 828.07 million in 2019 and accounted for around 64% of the Global Hand Sanitizer Market
To know how our report can help streamline your business, Speak to Analyst
Alcohol-based hand sanitizers play a significant role in preventing the major disease spreading microorganisms and it leads the global hand sanitizer market. This type of sanitizer contains different amounts and types of alcohol such as isopropyl alcohol, ethanol (ethyl alcohol) or n-propanol ranging between 60% and 90%. For instance, the Center for Disease Control and Prevention (CDC) has recommended to go for alcohol-based hand sanitizers for hand hygiene during the COVID-19 pandemic, as alcohol is well-known to be able to kill most of the germs. Additionally, most of the players have paused their businesses and started producing sanitizers as a prevention measure. For instance, in March 2020, the American whiskey industry, along with the other alcohol industries such as craft breweries have halted beverage production and started manufacturing alcohol-based hand sanitizers.
Markets Exhibiting Significant Traction due to the Impact of COVID-19 Outbreak
“The COVID-19 Outbreak Has Resulted in Boundless Opportunity for Small and Medium Scale Businesses”
The COVID-19 crisis has exponentially surged the demand for hand sanitizers. This scenario has led several companies such as liquor, skincare, beauty products, agriculture, and others to start making hand sanitizer to meet the needs. Therefore, several key players are obtaining a strong foot fold in the market during the period of COVID-19.
The report provides a detailed qualitative and quantitative analysis on the level of impact of COVID-19 on major hand sanitizer manufacturers along with the measures taken by these companies to minimize the impact.
“The North America Hand Sanitizer Market value stood at USD 485.59 million in 2019 and accounted for around 38% of the Global Hand Sanitizer Market”
To know how our report can help streamline your business, Speak to Analyst
The level of impact of the COVID-19 outbreak will vary across regions as well as the level of exposure experienced by different regions and countries will depend on various factors such as:
The report provides a detailed analysis on the level of impact of COVID-19 across different regions/countries by taking these factors into consideration.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry