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Incontinence Care Products Market to Reach USD 24.35 Billion by 2026; Increasing Geriatric Population and their Susceptibility to Incontinence Problems Will Augment Growth

February 07, 2020 | Healthcare

The global incontinence care products market size is anticipated to reach USD 24.35 billion by 2026, owing to the increasing ageing population and the rising prevalence of incontinent problems among them. Fortune Business Insights™ presents this information in their recently published report titled, Incontinence Care Products Market Size, Share & Industry Analysis, By Product Type [Non-Absorbents (Catheters, Slings, Drainage Bags, Stimulation Devices, and Others) and Absorbents (Underwear & Briefs, Drip Collectors & Bed Protectors, and Pads & Guards)], By Gender (Male and Female), By Usage (Reusable and Disposable), By Distribution Channel (Institutional Sales, Retail Stores, and Online Channels) and Regional Forecast, 2019-2026.” According to this report, the market value stood at USD 14.30 billion in 2018 and is expected to gain impetus by 6.9% CAGR within the forecast period of 2019 to 2026.

ESSITY Brand Aids in Expansion of Male Consumers Worldwide with Launch of their New Product Range ‘TENA’

With the increasing popularity of incontinence products worldwide, Essity, a well-known brand for hygiene and health, introduced a new range of underpants, briefs and other incontinence products in November 2017. ConfioAir Breathable Technology is used in the production of these products. The main objective of these products is to provide ease and comfortable wearing on a daily basis while leading a normal life without any fear of leakage or foul smell. Such innovations are also propelling other incontinence care products market manufacturers to strive for launching similar or better products in order to gain high revenue in the future.

To get a detailed report summary and research scope of this market, click here:


Better Absorbent Levels in New Products will Increase Popularity of Products, Boosting Market

The World Health Organization (WHO) estimates the number of people aged 60 years and older will reach 2 billion by the end of 2050 from 900 million recorded in 2015. This, coupled with the rising prevalence of incontinence among people of old age is likely to help boost the overall incontinence products market revenue in the forecast period. Additionally, the launch of new products with better absorbent levels, good odor control, and breathability is expected to create lucrative incontinence care products market growth opportunities in the forecast duration.

Furthermore, the rapid adoption of home care services for elderly care and the rising popularity of e-commerce and online channels is anticipated to help increase the overall market size in the forecast duration.

Companies to Strive for Excellence in Terms of Better Absorbent Formula in Products

Essity emerged as the dominant incontinence care products market manufacturer. In addition, the presence of separate male and female segments and rise in retail purchase of products is making TENA products a huge success in the market. On the other side, the launch of a range of liners and pads with wings for women by Kimberly –Clark is also intensifying the overall market competition. Competitors are striving for launching the best of products with comfort and fragrance-lock formula in order to maintain their mark in the world competition.

Some of the key industry developments of the incontinence devices market include:

  • November 2017 – New ConfioAir Breathable Technology was introduced by Essity for the manufacturing of underpants, briefs, and other incontinence products of the company.

  • March 2017 – Well-known brand of adult incontinence products, Procter & Gamble’s Lindor was acquired by Hartmann Group in Portugal and Spain.

Significant Incontinence Care Products Market Manufacturers are as follows:

  • Hollister Incorporated

  • Wellspect HealthCare (Dentsply Sirona)

  • BD

  • ConvaTec Inc.

  • Domtar Corporation


  • Ontex

  • Procter & Gamble.

  • Coloplast Corp

  • Kimberly-Clark Corporation

  • Essity

Further Report Findings

  • Europe held the major incontinence devices market share with a revenue of USD 4.94 billion in 2018. This is attributable to the rising demand for disposable incontinence devices and urinary catheters. Furthermore, countries such as Germany, France, and the U.K. have a high number of consumer education programs and will, therefore, help this region continue dominating the market in the forecast period as well.

  • North America's incontinence care products market share is likely to witness a significant rise in the forecast duration on account of the increasing popularity of online sales, rise in adoption of disposable incontinence devices, and support from the government.

  • On the basis of segmentation by gender, the female segment is holding the highest market share owing to the rise in the number of childbirth, increasing prevalence of complications due to post-menopause, and the rise in awareness about ostomy and incontinence care products.

The global incontinence products market is classified into the following:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD million)


By Product Type

  • Non-Absorbents

    • Catheters

    • Slings

    • Drainage Bags

    • Stimulation Devices

    • Others

  • Absorbents

    • Underwear & Briefs

    • Drip Collectors & Bed Protectors

    • Pads & Guards

By Gender

  • Male

  • Female

By Usage

  • Reusable

  • Disposable

By Distribution Channel

  • Institutional Sales

  • Retail Stores

  • Online Channels

By Geography

  • North America (the U.S. and Canada)

  • Europe (U.K., Germany, France, Italy, Spain, Scandinavia, and the Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, Southeast Asia, and the Rest of Asia- Pacific)

  • Latin America (Brazil, Mexico, and the Rest of Latin America)

  • The Middle East and Africa ( South Africa, GCC, and the Rest of the Middle East & Africa)





Incontinence Care Products Market
  • PDF
  • 2018
  • 2015-2017
  • 150


  • 4850

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