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The global probiotics market size is expected to reach USD 94.48 billion by 2027 owing to the increasing demand for natural solutions to treat several health diseases related to gut. Fortune Business Insights, in its latest report, titled, “Probiotics Market Size, Share & COVID-19 Impact Analysis, By Microbial Genus (Lactobacillus, Bifidobacterium, and Yeast), Application (Functional Foods & Beverages, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2020-2027.”, observes that the market stood at USD 48.88 billion in 2019 and is projected to exhibit a CAGR 7.9% between 2020 and 2027.
Yakult Japan Launches Shelf-stable Probiotic Supplement
In June 2020, Yakult Japan announced the launch of the first-ever shelf-stable supplement that consists of its two probotic strains lactobacillus and bifidobacteria. According to the company, the new product is exclusively available in a sachet form that contains 100 million of each probiotic strain. The product is beneficial in reducing inflammation, provides cognitive benefits, and improves gut health, and can be stored for over a year at room temperature.
Hideki Maruyama, Yakult’s Public Relations Officer, said, “Our Company launched the product with an aim to cater to those consumers who find it difficult to consume our dairy products. Our dairy probiotics products include yogurts, juices, and milk that should be refrigerated.” Companies such as Yakult are further ramping up their investments in R&D activities to develop innovative products that will drive the global market.
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Increasing Adoption of Pharmacological Substitutes to Aid Growth
The consumption of drugs can sometimes lead to adverse side effects such as constipation, skin rashes, insomnia, and headache, among others. To reduce medication toxicity, consumers prefer natural solutions to treat health diseases. In addition to this, natural probiotics fortified food products are effective in treating ailments such as gastrointestinal conditions and further improves gut health largely. Owing to several benefits of probiotics strains such as cost-effective, natural, and safe substitutes for pharmacological solutions, they are gaining popularity globally. This is expected to bode well for the global probiotics bacteria market growth during the forecast period.
Major Companies Focus on Product Launches to Brighten Market Prospects
The global probiotics market is highly consolidated by the presence of major companies that are focusing on introducing an innovative range to strengthen their positions and gain a competitive edge over their rivals. The adoption of strategies such as partnership, and collaboration by key players to maintain their presence is expected to contribute to the growth of the market during the forecast period.
List of the Companies Profiled in the Market:
Further Report Findings:
Table of Segmentation:
Value (USD Billion)
By Microbial Genus
By Distribution Channel