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Probiotics Market to Hit USD 94.48 Billion by 2027; Increasing Demand for Pharmacological Substitutes to Promote Growth

September 18, 2020 | Food & Beverages

The global probiotics market size is expected to reach USD 94.48 billion by 2027 owing to the increasing demand for natural solutions to treat several health diseases related to gut. Fortune Business Insights, in its latest report, titled, “Probiotics Market Size, Share & COVID-19 Impact Analysis, By Microbial Genus (Lactobacillus, Bifidobacterium, and Yeast), Application (Functional Foods & Beverages, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2020-2027.”, observes that the market stood at USD 48.88 billion in 2019 and is projected to exhibit a CAGR 7.9% between 2020 and 2027.

Yakult Japan Launches Shelf-stable Probiotic Supplement

In June 2020, Yakult Japan announced the launch of the first-ever shelf-stable supplement that consists of its two probotic strains lactobacillus and bifidobacteria. According to the company, the new product is exclusively available in a sachet form that contains 100 million of each probiotic strain. The product is beneficial in reducing inflammation, provides cognitive benefits, and improves gut health, and can be stored for over a year at room temperature.

Hideki Maruyama, Yakult’s Public Relations Officer, said, “Our Company launched the product with an aim to cater to those consumers who find it difficult to consume our dairy products. Our dairy probiotics products include yogurts, juices, and milk that should be refrigerated.” Companies such as Yakult are further ramping up their investments in R&D activities to develop innovative products that will drive the global market.

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Increasing Adoption of Pharmacological Substitutes to Aid Growth

The consumption of drugs can sometimes lead to adverse side effects such as constipation, skin rashes, insomnia, and headache, among others. To reduce medication toxicity, consumers prefer natural solutions to treat health diseases. In addition to this, natural probiotics fortified food products are effective in treating ailments such as gastrointestinal conditions and further improves gut health largely. Owing to several benefits of probiotics strains such as cost-effective, natural, and safe substitutes for pharmacological solutions, they are gaining popularity globally. This is expected to bode well for the global probiotics bacteria market growth during the forecast period.

Major Companies Focus on Product Launches to Brighten Market Prospects

The global probiotics market is highly consolidated by the presence of major companies that are focusing on introducing an innovative range to strengthen their positions and gain a competitive edge over their rivals. The adoption of strategies such as partnership, and collaboration by key players to maintain their presence is expected to contribute to the growth of the market during the forecast period.

Industry Development:

  • March 2019 – Danone North America, along with Nestle introduced new refrigerated yogurt bars that contain BC30 probiotic. The companies are aiming to leverage the opportunities provided by the increasing demand for immunity boosting products.

List of the Companies Profiled in the Market:

  • Danone S.A. (Paris, France)

  • Lallemand Inc. (Canada)

  • Yakult Honsha (Japan)

  • Nestlé S.A. (Vevey, Swizerland)

  • DuPont (Danisco A/S) (Delaware, United States)

  • Chr. Hansen (Horsholm, Denmark)

  • Kerry Inc. (Tralee, Ireland)

  • Post Holdings, Inc. (Missouri)

  • Pepsico, Inc. (New York, United States)

  • Evolve Biosystems, Inc. (Davis, California)

Further Report Findings:

  • North America is expected to showcase a significant growth during the forecast period. The increasing prevalence of lifestyle disease, and the presence of a well-established food industry between 2020 and 2027. The region generated USD 8.30 billion in terms of revenue in 2019.

  • Asia-Pacific is anticipated to dominate and hold the highest position in the global probiotics market in the forthcoming years. This dominance is attributable to the increasing demand for fermented probiotics drinks in countries such as Japan and China in the region.

  • The supermarkets/hypermarkets segment, based on distribution channel, held a market share of about 61.33% in 2019 and is expected to gain momentum backed by the easy availability of wide range of products across several stores globally.

Table of Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)

By Microbial Genus

  • Lactobacillus

  • Bifiodobacterium

  • Yeast

By Application

  • Functional Food and Beverage

  • Dietary Supplement

  • Animal Feed

  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Pharmacies/Health Stores

  • Convenience Stores

  • Online Retail

  • Others

By Geography

  • North America (USA, Mexico, and Canada)

  • Europe (UK, Germany, France, Italy, Spain, Belgium, Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of the Middle East & Africa)

Probiotics Market
  • PDF
  • 2019
  • 2016-2018
  • 144


  • 4850

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