Probiotics Market to Grow at a CAGR of 6.70% During the Forecast Period; Shift Toward Functional Food and Beverages to Propel Market Expansion

The global probiotics market size was valued at USD 69.28 billion in 2024. The market is projected to grow from USD 73.13 billion in 2025 to USD 115.13 billion by 2032, exhibiting a CAGR of 6.70% during the forecast period.

Fortune Business Insights™ presents this information in its report titled, “Probiotics Market Size, Share & Industry Analysis, By Product Type (Food and Beverages {Dairy-based products, Non-dairy based beverages, Cereals & snacks, Baked food, Frozen & confectionery, Ready-to-eat packaged meals}, Supplements {Nutritional supplements, Specialty supplements, Infant formula}, Animal Feed and Cosmetics), By Source (Bacteria {Lactobacillus, Bifidobacterium and Others}, Yeast and Others), By Form (Powder, Liquid, Encapsulated and Others), By End Use (Human and Animal),  By Distribution Channel, and Regional Forecast, 2025-2032”. 

Probiotics are referred to live microorganisms indulged in feed, food, dietary supplements, food, and cosmetic products, thus offering a wide range of health advantages to the host via gut microbiota balance. Additionally, growing health awareness and emphasis on digestive as well as immune wellness are augmenting the market growth. Various key players including Yakult Honsa, Danone S.A., and Meiji Holdings are thriving to meet growing consumer demand in the market.

Introduction of Advanced Products by Fonterra Co-operative Group Ltd to Fuel Market Development

In December 2023, Fonterra Co-operative Group Ltd launched probiotic bakery product in the China market. This product is appropriate for consumers who need health benefits of probiotics infused baked goods.

Growing Awareness about Functional Food and Beverages to Augment Market Growth

Consumers are progressively shifting from conventional food and beverages to products that are poised of functional ingredients. Consequently, dairy free, plant-based, and probiotic ingredient-based food products are gaining attention in the market. Businesses are introducing products that comprise targeted strains of probiotic bacteria and yeast that support fight specific illnesses or disease. With rising innovation in this sector, the acceptance of these products is predicted to surge further, leading to the overall probiotics market growth. 

On the other hand, high production cost and superior prices of products hampers the market growth.

Emphasis on Product Portfolio Expansion to Strengthen Their Market Presence

The global market is consolidated as there are numerous multinational companies, manufacturers, biotech startups and nutraceutical manufacturers contending with each other. Manufacturers are progressively focusing on introducing functional ingredient based food and drinks which are substitutes to dairy products.

Notable Industry Development

• January 2025: Cibo Vita, a probiotic product manufacturer, launched Probiotic FruitChias in the market. This snack is made of real fruit puree and chia seeds that are made available in strawberry, raspberry, and blueberry flavours.

List of the Companies Profiled in the Report

• Yakult Honsha Co., Ltd. (Japan)
• Danone S.A. (France.)
• Nestle S.A. (Switzerland)
• Chr. Hansen Holding A/S (Denmark)
• DuPont Nutritona dn Biosciences (U.S.)
• BioGaia AB (Sweden)
• Probi AB (Sweden)
• ADM (U.S.)
• Kerry Group Plc (Ireland)
• Meiji Holdings Co., Ltd. (Japan)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083

Further Report Findings

• Asia Pacific held the highest probiotic market share, attributed to the growing middle class and disposable income across China, India, and Southeast Asia.
• Market growth in Europe is driven by growing acceptance of natural probiotic sources across the region.
• Market expansion in North America is propelled by growing awareness about consumers concerning the importance of gut health and overall wellness.
• In terms of source, the bacteria segment led the market in 2024, due to growing research on various probiotic strains of bacteria.

Table of Segmentation