"We Envision Growth Strategies Most Suited
to Your Business"

Tissue Paper Market to Experience 6.55% CAGR during 2023-2030; Increased Production and Innovation in Tissues to Bolster Market Development

June 05, 2023 | Consumer Goods

The global tissue paper market size was valued at USD 80.99 billion in 2022. The market is projected to grow from USD 85.81 billion in 2023 to USD 133.75 billion by 2030, exhibiting a CAGR of 6.55% during the forecast period. Fortune Business Insights™ presents this information in its report titled “Tissue Paper Market Size, Share & COVID-19 Impact Analysis, By Product Type (Facial Tissue, Paper Towel, Wipes, Bath & Toilet Tissue, and Others), Application (Household and Commercial), and Regional Forecast, 2023-2030”. In order to maintain household cleanliness and hygiene, tissue paper is essential. One of the main factors influencing the demand for tissue products globally is the growing awareness of the implementation of basic sanitation and sanitary standards among households and commercial settings. Market expansion is being further accelerated by rising customer demand for cutting-edge tissue products that offer improved protection against bacteria and viruses.

COVID-19 Pandemic and Growing Hygiene Awareness to Support Market Growth

Tissue paper is being used more and more by consumers to keep their surroundings tidy and germ-free and thus prevent coronavirus infection. To prevent a shortage of everyday necessities under COVID-19 lockdown limitations, they prefer to stock up on toilet paper, wipes, and other groceries. Due to the pandemic, this aspect has dramatically raised demand for facial wraps and wipes worldwide. According to information provided by the Department of Statistics, Federal Government of Canada, sales of face tissues in Canada had climbed by 250% by the week ending March 14th, 2020.

Companies Concentrate on Acquisition to Increase Production

Suzano SA, a Brazilian pulp manufacturer, has agreed to purchase Kimberly Clark's tissue paper operations in that nation as of October 2022. According to the assertion, the acquisition will boost tissue production to a capacity of over 280,000 TPA.

Growing Demand for Personal Care and Sanitation to Expand Market Development

Since keeping adequate health and hygiene is becoming more and more important, tissue paper is being utilized everywhere. These practical wiping products are frequently used to clean hands, faces, kitchen surfaces, and equipment in diagnostic and research facilities. Because of this, heightened product demand is primarily being driven by an increase in hygiene awareness globally. The output of household and sanitary papers in China increased from 10.99 million tons in 2020 to 11.25 million tons in 2021, according to data provided by the Food and Agricultural Organization of the United Nations (FAO). These factors are expected to increase the tissue paper market share.

On the contrary, the market for products made from pulp is constrained by growing environmental issues including deforestation and global warming brought on by the cutting down of trees, which may impede the global market growth.

To get a detailed report summary and research scope of this market, click here:


Competitive Landscape

For Market’s Growth, Innovation, and Efficient Distribution Channels Driving Competitive Edge

To preserve their ability to produce tissue items, businesses must manage their supply chains and inventories effectively. Svenska Cellulosa AB is the market leader with the biggest production capacity for products made from pulp. Product innovation is used by the corporation as a business strategy to increase the absorbency of products made of paper and pulp and to efficiently utilize the raw material to increase environmental sustainability. As a result, well-known tissue paper industry players like CMPC and Hengan Inc. utilize a variety of investment techniques to generate the requisite returns on their market investments.

Notable Industry Development:

  • July 2022: Essity AB, a Sweden-based company, launched its straw toilet paper product into the German market. The production is based on pulp from wheat straw from local agriculture, which can be processed into cellulose.

List of Key Players Profiled in the Report:

  • Von Drehle Corporation (U.S.)

  • First Quality Tissue LLC (U.S.)

  • Orchid Paper Products Company (U.S.)

  • Kruger Inc. (Canada)

  • Asian Pulp & Paper (China)

  • Svenska Cellulosa AB (Sweden)

  • Hengan (China)

  • St. Croix Tissue (U.S.)

  • AbitibiBowater Inc. (Canada)

  • CMPC Tissue SA (Chile)

  • Sofidel Group (Italy)

Further Report Findings:

  • During the projection period, the Asia Pacific region is anticipated to retain a sizable market share. This is due to a number of variables, including changes in the East Asian region's and China's ability to produce goods made of wood.

  • The high toilet paper use in nations like the U.S. and Canada is the main factor driving the market in North America. The NRDC Organization's report, "Issue with Tissue- How Americans are Flushing Down the Toilet," states that the U.S. uses a staggering amount of toilet paper each year, valued at USD 11.2 billion.

  • Due to the region's expanding hospitality and hotel industry's infrastructural facilities, Europe will experience a rapid growth rate for the market.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.55% from 2023 to 2030


Value (USD Billion) & Volume (Million Tonnes)


By Product Type, Application, and Geography


By Product Type

  • Facial Tissue

  • Paper Towel

  • Wipes

  • Bath & Toilet Tissue

  • Others

By Application

  • Household

  • Commercial

North America (By Product Type, Application, and Country)

  • U.S.

  • Canada

  • Mexico

Europe (By Product Type, Application, and Country)

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

  • Russia

  • Rest of Europe

Asia Pacific (By Product Type, Application, and Country)

  • China

  • India

  • Japan

  • South Korea

  • Australia

  • Southeast Asia

South America (By Product Type, Application, and Country)

  • Brazil

  • Argentina

  • Colombia

  • Chile

  • Rest of South America

Middle East and Africa (By Product Type, Application, and Country)

  • South Africa

  • UAE

  • Saudi Arabia

  • Egypt

  • Nigeria

  • Rest of Middle East & Africa

 Tissue Paper Market
  • PDF
  • 2023
  • 2019-2022
  • 195


  • 4850

Our Clients

Saint Gobain
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.