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Tissue Paper Market to Reach USD 124.74 billion by 2029; Increasing Necessities for Personal Care and Sanitation to Augment Market

May 18, 2022 | Consumer Goods

The tissue paper market size is predicted to reach USD 124.74 billion by 2029 and exhibit a CAGR of 6.4% during the forecast period. Fortune Business InsightsTM in its report titled “Tissue Paper Market Size, Share & COVID-19 Impact Analysis, By Product Type (Facial Tissue, Paper Towel, Wipes, Bath & Toilet Tissue, and Others), Application (Household and Commercial), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, and Others), and Regional Forecast, 2022-2029”, observes that the market size stood at USD 76.52 billion in 2021 and USD 80.99 billion in 2022.

Cartiere Carrara to Acquire Carind S.R.L and CRC S.R.L

Cartiere Carrara, a leading European tissue product manufacturer, acquired Carind S.R.L. and CRC S.R.L., manufacturers of sanitary products such as toilet paper, napkins, and hand towels for brand expansion and globalization.

Increasing Need for Personal Care and Sanitation will Boost Market Growth during COVID-19

The growing demand for personal care and sanitary items to maintain hygiene during COVID-19 is driving up the demand for sanitary napkins. Furthermore, increasing global population spending on healthcare products, including personal care groceries, will stimulate market growth. For example, the Centers for Medicare and Medicaid Services publishes National Health Expenditure (NHE) data, which shows that health spending per capita increased by 9.3% between 2019 and 2020. Rising environmental concerns, such as deforestation and global warming caused by tree cutting, limit the tissue paper market eventually limiting the product demand.

To get a detailed report summary and research scope of this market, click here:


Key Players to Focus on Forming Strategic Alliances

Supply chain and inventory management are critical for businesses to maintain the required manufacturing capacity of tissue items. Svenska Cellulosa AB is a market-leading company with the highest manufacturing capacity for pulp-based items.

Key Industry Development-

  • March 2020: Solenis acquired Chemsystems, a division of AECI Ltd., an Africa-based paper business, which will assist the company in expanding its paper and pulp product business in Sub-Saharan Africa.

List of Key Market Players:

  • Von Drehle Corporation (U.S.)

  • First Quality Tissue LLC (U.S.)

  • St Croix Tissue (U.S.)

  • Orchid Paper Products Company (U.S.)

  • AbitibiBowater Inc. (Canada)

  • Kruger Inc. (Canada)

  • Asian Pulp & Paper (China)

  • Svenska Cellulosa AB (Sweden)

  • Hengan (China)

  • CMPC Tissue SA (Chile)

  • Sofidel Group (Italy)

  • Faderco (Algeria)

Further Report Findings-

During the forecast period, the Asia Pacific region is expected to hold a significant tissue paper market share. This can be attributed to factors such as China's, Japan's, and the East Asian region's evolving production capability of wood-based items. According to a survey conducted by the China Paper Association (CPA), there will be nearly 2700 paper and board manufacturers in mainland China in 2019. Furthermore, a large population in countries such as China and India, as well as a rising standard of living, will drive market growth in the coming years. Furthermore, napkins are commonly used during food service in hotels. As a result, the region's expanding restaurant and hotel chain is propelling the growth.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)

Volume (Thousand Tonnes)

By Product Type

  • Facial Tissue

  • Paper Towel

  • Wipes

  • Bath & Toilet Paper

  • Others

By Application

  • Household

  • Commercial

By Distribution Channel 

  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Online Store

By Region

  • North America (By Product Type, Application, Distribution Channel, and Country)

    • U.S. (By Application)

    • Canada (By Application)

    • Mexico (By Application)

  • Europe (By Product Type, Application, Distribution Channel, and Country)

    • Germany (By Application)

    • France (By Application)

    • Italy (By Application)

    • Spain (By Application)

    • U.K. (By Application)

    • Rest of Europe (By Application)

  • Asia Pacific (By Product Type, Application, Distribution Channel, and Country)

    • China (By Application)

    • India (By Application)

    • Japan (By Application)

    • South Korea (By Application)

    • Australia (By Application)

    • Rest of Asia Pacific (By Application)

  • South America (By Product Type, Application, Distribution Channel, and Country)

    • Brazil (By Application)

    • Argentina (By Application)

    • Rest of South America (By Application)

  • The Middle East and Africa (By Product Type, Application, Distribution Channel, and Country)

    • UAE (By Application)

    • South Africa (By Application)

    • Rest of Middle East & Africa (By Application)

 Tissue Paper Market
  • PDF
  • 2021
  • 2018-2020
  • 165


  • 4850

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