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The global tissue paper market size was valued at USD 80.99 billion in 2022. The market is projected to grow from USD 85.81 billion in 2023 to USD 133.75 billion by 2030, exhibiting a CAGR of 6.55% during the forecast period. Fortune Business Insights™ presents this information in its report titled “Tissue Paper Market Size, Share & COVID-19 Impact Analysis, By Product Type (Facial Tissue, Paper Towel, Wipes, Bath & Toilet Tissue, and Others), Application (Household and Commercial), and Regional Forecast, 2023-2030”. In order to maintain household cleanliness and hygiene, tissue paper is essential. One of the main factors influencing the demand for tissue products globally is the growing awareness of the implementation of basic sanitation and sanitary standards among households and commercial settings. Market expansion is being further accelerated by rising customer demand for cutting-edge tissue products that offer improved protection against bacteria and viruses.
COVID-19 Pandemic and Growing Hygiene Awareness to Support Market Growth
Tissue paper is being used more and more by consumers to keep their surroundings tidy and germ-free and thus prevent coronavirus infection. To prevent a shortage of everyday necessities under COVID-19 lockdown limitations, they prefer to stock up on toilet paper, wipes, and other groceries. Due to the pandemic, this aspect has dramatically raised demand for facial wraps and wipes worldwide. According to information provided by the Department of Statistics, Federal Government of Canada, sales of face tissues in Canada had climbed by 250% by the week ending March 14th, 2020.
Companies Concentrate on Acquisition to Increase Production
Suzano SA, a Brazilian pulp manufacturer, has agreed to purchase Kimberly Clark's tissue paper operations in that nation as of October 2022. According to the assertion, the acquisition will boost tissue production to a capacity of over 280,000 TPA.
Growing Demand for Personal Care and Sanitation to Expand Market Development
Since keeping adequate health and hygiene is becoming more and more important, tissue paper is being utilized everywhere. These practical wiping products are frequently used to clean hands, faces, kitchen surfaces, and equipment in diagnostic and research facilities. Because of this, heightened product demand is primarily being driven by an increase in hygiene awareness globally. The output of household and sanitary papers in China increased from 10.99 million tons in 2020 to 11.25 million tons in 2021, according to data provided by the Food and Agricultural Organization of the United Nations (FAO). These factors are expected to increase the tissue paper market share.
On the contrary, the market for products made from pulp is constrained by growing environmental issues including deforestation and global warming brought on by the cutting down of trees, which may impede the global market growth.
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For Market’s Growth, Innovation, and Efficient Distribution Channels Driving Competitive Edge
To preserve their ability to produce tissue items, businesses must manage their supply chains and inventories effectively. Svenska Cellulosa AB is the market leader with the biggest production capacity for products made from pulp. Product innovation is used by the corporation as a business strategy to increase the absorbency of products made of paper and pulp and to efficiently utilize the raw material to increase environmental sustainability. As a result, well-known tissue paper industry players like CMPC and Hengan Inc. utilize a variety of investment techniques to generate the requisite returns on their market investments.
Notable Industry Development:
List of Key Players Profiled in the Report:
Further Report Findings:
Table of Segmentation
CAGR of 6.55% from 2023 to 2030
Value (USD Billion) & Volume (Million Tonnes)
By Product Type, Application, and Geography
By Product Type
North America (By Product Type, Application, and Country)
Europe (By Product Type, Application, and Country)
Asia Pacific (By Product Type, Application, and Country)
South America (By Product Type, Application, and Country)
Middle East and Africa (By Product Type, Application, and Country)