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Tissue Paper Market Size to Reach USD 102.57 Billion by 2026; Increasing Demand for Eco-Friendly Products to Augment Growth

June 02, 2020 | Consumer Goods

The global tissue paper market size is expected to gain massive momentum backed by increasing demand for tissues that are environmental friendly and high adoption across several industries such as hospitality, tourism, and F&B, among others. Fortune Business Insights, in its latest report, titled “Tissue Paper Market Size, Share & Industry Analysis, By Product Type (Facial Tissue, Paper Towel, Wipes, Bath & Toilet Tissue, and Others), Application (Household and Commercial), and Regional Forecast, 2019-2026.”, mentions that the market is projected to reach USD 102.57 billion by 2026, while exhibiting a CAGR of 5.9% between 2019 and 2026. The reports further states that the market was worth USD 65.66 billion in 2019.

Solenis Acquired ChemSystems to maintain its Stronghold in the Market

According to Fortune Business Insights, the companies operating in the market are striving to strengthen their position by trying to outshine their rivals in the fiercely contested marketplace. Among the companies is Solenis that is trying to gain advantage over its rivals and maintain its market stronghold. In March 2020, Solenis announced its plan to acquire the paper and pulp business of ChemSystems, an African division of AECI Ltd. The transaction is expected to get underway by the second quarter of 2020. John Panichella, CEO of Solenis said, “This acquisition is an excellent opportunity to consolidate our position in the market after our recent merger with BASF’s paper and water chemicals business.” He further said,” We have had an exceptional great work relation with ChemSystems for several years and this acquisition allows us to impart high value to the potential pulp, paper, and tissue market in South African region.”

To get a detailed report summary and research scope of this market, click here:


High Demand for Eco-Friendly Products to Drive the Market

Rampant cutting of trees across the globe is harming the environment drastically. Several effects such as increase in average temperature across several regions is causing global warming with its widespread effects taking its toll on the environment. Therefore, to limit the ill effects caused owing to mass cutting of trees, the companies are actively focussing on developing eco-friendly and biodegradable products. Furthermore, they are looking for effective ways to recycle tissue papers and adopt natural ingredients such as aloe vera and almond oil to contain spread of bacterial infection. Increasing demand for tissue papers that are safe and eco-friendly will contribute to the market growth in the forthcoming years. According to a trusted source, it is estimated that the Americans consume over 20% of the world’s toilet paper.

COVID-19 Crisis to Stoke High Demand

The ongoing global pandemic, COVID-19 is leading to a soaring demand for toilet paper and tissue papers. This is attributable to factors such as people stockpiling the tissue paper owing to the outbreak. Several specialty stores are witnessing high sales and products running out of stock at the blink of an eye. Additionally, the increased sales is expected to contribute positively for the market growth in the coming time. Furthermore, the retailers are imposing limits on the number of rolls a consumer can purchase to maintain continual flow of stock.

Merger and Acquisition Strategies by the Companies to Spur Demand

Fortune Business Insights states that the market is highly organized that comprises of several players striving to gain maximum share and consolidate their position. With fierce competition witnessed in the market, the companies are focusing on adoption of strategies such as merger and acquisition, partnerships, and collaboration, among others. Furthermore, expansion of horizon by the players to strengthen their position and offer unique products will bode well for the market growth between 2019 and 2026.

List of the Companies Operating in the Market:

  • Svenska Cellulosa AB (Sweden)

  • WEPA Group (Germany)

  • Unicharm Corporation (Japan)

  • The Procter & Gamble Company (U.S.)

  • CMPC Tissue SA (Chile)

  • Hengan Group (China)

  • Sofidel Group (Italy)

  • Kimberly-Clark (KCWW) (U.S.)

  • Cascades Tissue Group (Canada)

  • Kruger Inc. (Canada)

  • Asian Pulp & Paper (China)

  • Essity AB (Sweden)

  • Georgia-Pacific LLC (Canada)

  • Von Drehle Corporation (U.S.)

  • First Quality Tissue LLC (U.S.)

Further Report Findings:

  • Asia-Pacific is expected to hold highest global tissue paper market revenue during the forecast period. The region was worth USD 22.59 billion in 2019 and is likely to expand gradually. This is ascribable to factors such as presence of large population in countries such as China and India. Additionally, growing chain of hotels and restaurants and high disposable income in the region will bode well for the market growth.

  • The market in North America is likely to foresee significant growth during the forecast period. This is attributable to factors such as high consumption of toilet paper in countries such as the U.S. and Canada. Furthermore, increasing celebration trend that involves high adoption of tissue and beverage napkins in the region will bode well for the market growth in the region.

  • The segment bath & toilet tissue (By Product Type) held a market share of 41.6% in 2019 and is expected to dominate in the forthcoming years. High consumption of tissue and napkins for sanitary purpose will be the driving factor for the market growth for the segment.

  • Commercial segment (By Application Type) is anticipated to hold high market share owing to large adoption of tissue papers by the growing hospitality industry.

Table of Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion) Volume (Thousand Tonnes)


By Product Type

  • Facial Tissue

  • Paper Towel

  • Wipes

  • Bath & Toilet Tissue

  • Others (Wrapping Tissues and Specialty Wipes)

By Applications

  • Households

  • Commercial

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, South Korea, and Southeast Asia)

  • South America (Brazil, Argentina, Colombia, Chile, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, Saudi Arabia, Egypt, Nigeria, and Rest of the Middle East & Africa)

 Tissue Paper Market
  • PDF
  • 2018
  • 2015-2017
  • 125


  • 4850

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