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Pulp and Paper Market Size, Share & COVID-19 Impact Analysis, By Category (Wrapping & Packaging, Printing & Writing, Sanitary, News Print and Others), and Regional Forecast, 2020-2027

Region : Global | Format: PDF | Report ID: FBI103447



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The global pulp and paper market size was valued at USD 348.83 billion in 2019 and is projected to reach USD 368.10 billion by 2027, exhibiting a CAGR of 0.8% during the forecast period.

The pulp and paper industry is an important forest based and the largest industry around the world. The industry manufactures paper products, mainly from wood and other materials such as bamboo, rice husk, and wheat straw. The main products include wrapping paper, paper and packaging material, writing paper, printing paper, tissue paper, rolls, specialty papers, and others. This industry is labor-intensive and plays an important role in socio-economic, as well as sustainable environmental development. However, with increasing digitization and fluctuation in the availability of raw materials, the global paper and pulp industry is facing several growth challenges.


Though the extended lockdowns amid COVID-19 has resulted in supply chain disruptions in the production of pulp and paper around the world, the leading global tissue manufacturers are aiming to meet the rising demand for tissue papers from hospitals. For instance, Kimberly-Clark Corporation increased its production of toilet papers and donated the same to combat COVID-19. Also, COVID-19 is creating opportunities to develop antimicrobial tissue products that can be effectively used to fight such a pandemic.


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Rapid Penetration of Online Retail in Emerging Economies is Creating Demand for Paper Packaging

The rapid penetration of internet & smart phones has increased online retailing in emerging economies such as China, India, and Brazil. Consumers, especially youngsters are buying groceries, food, cosmetics, and many other goods online. According to India Brand Equity Foundation, online shoppers are projected to reach 220 million by 2025. Paper packaging is lightweight & convenient for logistics. Hence, with rapid online retailing, the demand for corrugated boxes and paper bags is expected to increase during the forecast period.


Increasing Demand for Eco-friendly Packaging Material to Drive Pulp and Paper Market

Paper is the most sustainable and recyclable packaging material available in the world today. Owing to the rising environmental concerns, both manufacturers and consumers are shifting their preference towards more sustainable paper packaging solutions. The leading food, cosmetics, and FMCG companies are continuously engaging with paper manufacturers to develop advanced paper packaging solutions to meet their commitments towards sustainability.

  • For instance, in 2019, L’Oréal group in association with Albea Group launched paper-based cosmetic tubes.

  • From 2019, Nestle S.A. started to launch its products in recyclable paper packaging as a part of the company’s commitment to make 100% of its packaging products recyclable by the end of 2025.


Raw Material & Resource Management — Key Challenges for Market Growth

Paper industries consume a considerable amount of wood from the forests. According to the Food and Agricultural Organization, from 2000 to 2015, there was a net decrease in the forest area of 3.3 million hectares. Also, regional governments imposed strict regulations on the sourcing of wood from forests. In addition, pulp and paper is one of the largest water consuming industries. In general, manufacturing of A4 size paper sheets requires around 20 liters of water. Therefore, with increasing deforestation & water crisis, managing continuous raw material & resource supply is a key challenge for the growth of this market.


By Category Analysis

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Wrapping & Packaging Segment to Hold the Largest Pulp and Paper Market Share, globally

Owing to the increased adoption of paper based packaging products, the wrapping & packaging segment is projected to lead the market in the near future. The rapid penetration of e-commerce and retail sector across the world has created huge demand for both wrapping & packaging paper. For instance, the demand for paper bags has increased as a potential & cheap substitute to plastic bags. Also, with rising environmental awareness, both consumers and manufacturers in the developing economies are adopting paper packaging products.


Asia Pacific Pulp and Paper Market Size, 2019 (USD Billion)

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Asia Pacific was the leading consumer of paper in the world and is expected to lead the global market throughout the forecast period. China is the leading producer and consumer of pulp and paper in the world. China’s per capita paper consumption is around 76 kg which is higher than the global per capita paper consumption of 55 kg. India is projected to register strong growth due to the increasing demand for paper based products. The South East Asian countries are also projected to indicate positive growth during the forecast period. Healthier economic growth backed by the improving lifestyle in Vietnam, Indonesia, & Malaysia is expected to create potential opportunities for paper based products.

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Latin America is expected to show positive growth in the global market during the forecast period. Mexico is expected to register the fastest growth in the market. Increasing merger & acquisition activities and the investment in the paper packaging industry is further surging the demand for paper in Mexico. Though the per capita paper packaging consumption in Mexico is less than the united states and many other European countries, in the next decade, the paper packaging consumption is expected to increase rapidly.


Key Companies Focus on Maintaining Sustainable Environmental Responsibilities to Intensify Competition

An efficient use of resources to meet the increasing demand from consumers is an important factor in the pulp and paper industry. Currently, the U.S.-based International Paper through its subsidiaries is the leading paper manufacturing company in the world. The company offers papers of different grades such as commercial printing papers, converting papers, digital papers, office papers, and specialty papers. The company is committed to strengthen peoples’ lives by using the available resources responsibly & efficiently.


  • International Paper (Tennessee, USA)

  • Georgia-Pacific Corporation (Georgia, USA)

  • Nine Dragon Paper (Holdings) Ltd. (Hong Kong)

  • Stora Enso Oyj (Helsinki, Finland)

  • Sappi Limited (Johannesburg, South Africa)

  • Kimberly-Clark Corporation (Texas, USA)

  • UPM-Kymmene Oyj (Helsinki, Finland)

  • Svenska Cellulosa Aktiebolaget (SCA) (Sundsvall, Sweden)

  • Oji Holding Corporation (Tokyo, Japan)

  • Nippon Paper Industries Co., Ltd. (Tokyo, Japan)

  • The Smurfit Kappa Group (Dublin, Ireland)

  • WestRock (Georgia, USA)


  • April 2019: Georgia-Pacific Corporation invested USD 120 million into its Naheola Paper Mill to modernize the bath tissue business. The company invested into a new tissue manufacturing machine and tissue storage facility.

  • March 2019: Kimberly-Clark Corporation planned to invest USD 120 million in its Oklahoma Paper Mill. The investment was done to expand the production of folded and bath tissue products. With this investment, the company is aiming to retain its top position in North America market.


An Infographic Representation of Pulp and Paper Market

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The pulp and paper market research report provides both qualitative & quantitative insights of the global market. Quantitative insights include the global market sizing in terms of value (USD Billion) & volume (Million Tons) across each segment, sub-segment and region profiled in the scope of study. Also, the report covers market share analysis and growth rates of segment, sub-segment and key counties across each region. Qualitative insight covers an elaborative analysis of market drivers, restraints, growth opportunities, key paper and pulp industry trends related to the market. The competitive landscape section covers detailed company profiling of the key players operating in the global market.

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Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion) Volume (Million Tons)


  Application and Geography

By Category


  • Wrapping & Packaging

  • Printing & Writing

  • Sanitary

  • News Print

  • Others

By Geography

  • North America (USA, Canada)

  • Europe(Germany, UK, France, Italy, Rest of Europe)

  • Asia Pacific (China, India, Japan, ASEAN, Rest of Asia Pacific)

  • Latin America (Brazil, Mexico, Rest of Latin America)

  • Middle East & Africa ( GCC, Rest of Middle East, Africa)

Frequently Asked Questions

Fortune Business Insights says that the global pulp and paper market size was USD 348.83 billion in 2019 and is projected to reach USD 368.10 billion by 2027.

Growing at a CAGR of 0.8%, the market will exhibit a steady growth in the forecast period (2020-2027).

The wrapping & packaging segment is expected to lead the global market during the forecast period.

An increasing demand for ecofriendly packaging & personal care products would drive the market growth.

The leading players operating in the market are International Paper, Georgia-Pacific Corporation, Nine Dragon Paper Ltd., Stora Enso Oyj, Sappi Ltd., Kimberly-Clark Corporation, UPM-Kymmene Oyj, Svenska Cellulosa Aktiebolaget (SCA), Oji Holding Corporation, Nippon Paper Industries Co., Ltd., The Smurfit Kappa Group, and WestRock.

Asia Pacific dominated the global market in terms of share in 2019.

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Pulp and Paper Market Size, Share and Global Industry Trend Forecast till 2026
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