U.S. Generator Sales Market to Exhibit a CAGR of 6.66% over 2026 to 2034; Market Value to Surge with Rising Industrial and Production Activities

The U.S. generator sales market size stood at USD 6.75 billion in 2025. The market value is slated to rise from USD 7.12 billion in 2026 to USD 11.92 billion by 2034 at a CAGR of 6.66% during 2026-2034. Fortune Business Insights™ presents this information in its report titled “U.S. Generator Sales Market Size, Share & Industry Analysis, By Power Rating (Below 75 kVA, 75-375 kVA, 375-750 kVA, and Above 750 kVA), By Application (Continuous Load, Peak Load, and Standby Load), By End-User (Mining, Oil & Gas, Construction, Residential, Marine, Manufacturing, Commercial, Telecom, and Others), By Product Type (Portable Generators, Standby Generators, Inverter Generators, and Industrial Generators), By Sales Channel (Direct Sales, Distributor/Dealer Network, and Online Sales), By Fuel Type (Diesel, Natural Gas, Gasoline, and Others), and Country Forecast, 2026-2034”

In the U.S., generator sales are witnessing an upward trajectory with soaring demand for ensuring continuous power across commercial, residential, and industrial areas of application. A surge in extreme weather events in the country and the expansion of data center infrastructure are pushing the demand for uninterrupted supply of power, driving industry participants to develop and bring new and advanced solutions to the market.

Briggs & Stratton Collaborated with ASCO Power Technologies for ATS Manufacturing for New Standby Generator Suite

In June 2026, Briggs & Stratton Corporation joined forces with ASCO Power Technologies with an intent to engineer ATS (automatic transfer switches) for its new lineup of 80 kW to 200 kW standby generators. These solutions are equipped to cater to backup power requirements across various settings, comprising healthcare clinics, small commercial buildings, educational facilities, and retail establishments, among others.

Surge in Activities in the Industrial and Manufacturing Sectors to Spur Market Growth

The U.S. is recording an escalating demand for prime power and standby generators with a rise in manufacturing and industrial activities. The country depicts increasing investments in areas such as chemical production facilities, semiconductor manufacturing, industrial automation, and metal processing, which augment the demand for reliable power supplies for consistent operations. Furthermore, a surge in the enactment of government policies that support industrialization is poised to foster product demand, impelling U.S. generator sales market growth over the coming years.

However, the high costs involved in the installation, commissioning, and purchase of these systems may hamper their adoption.

Pivotal Players Focus on Opportunity Capitalization for a Strong Footing

Leading participants in the industry are directing their efforts toward enhancing manufacturing capabilities and service networks for a strong foothold. They are also emphasizing the development of new products and the enhancement of their existing portfolios to tap into the available opportunities. Some of the significant avenues that generator sales companies are capitalizing on comprise concerns associated with grid reliability, development of AI-driven data centers, and recent trends in industrial electrification.

Key Players Profiled in the Report

• Caterpillar Inc. (U.S.)
• Cummins Inc. (U.S.)
• Generac Holdings Inc. (U.S.)
• Rolls-Royce Power Systems AG (MTU) (Germany)
• Rehlko (Formerly Kohler Energy) (U.S.)
• Atlas Copco AB (Sweden)
• Mitsubishi Heavy Industries Ltd. (Japan)
• Yanmar Holdings Co., Ltd. (Japan)
• HIMOINSA S.L. (Spain)
• Kirloskar Oil Engines Limited (India)
• Briggs & Stratton Corporation (U.S.)
• Winco Inc. (U.S.)
• Taylor Power Systems, Inc. (U.S.)
• Multiquip Inc. (U.S.)

To get a detailed report summary and research scope of this market, click here

https://www.fortunebusinessinsights.com/u-s-generator-sales-market-106160

Key Industry Development

• June 2025: Rolls-Royce shared plans for investing USD 24 million in its MTU America manufacturing unit located in Mankato. A rapid surge in demand from healthcare facilities, AI-powered data centers, and cloud computing infrastructure across North America drove this investment. 

Further Report Findings

• By power rating, the above 750 kVA segment bagged the largest U.S. generator sales market share in 2025. The growth in AI computing facilities and hyperscale data centers are pushing the demand for generators in this category. The dominance of the segment is also driven by the escalating demand for prime power and high-capacity solutions across healthcare units, data centers, and industrial manufacturing facilities.
• An escalating demand from data centers, remote infrastructure, mining sites, and oil & gas operations, which require uninterrupted power supply, is driving the leading share of the continuous load segment. On the basis of application, the segment depicted a dominant share in the U.S. generator sales market in 2025 given the vitality of product adoption in critical applications that are sensitive to losses upon power interruption.

Table of Segmentation