U.S. Home Fitness Equipment Market to Be Worth USD 8.50 Billion by 2030; Manufacturers Introduction of Cutting-Edge Fitness Equipment to Support to Propel Market

The U.S. home fitness equipment market size was valued at USD 4.81 billion in 2022. The market is projected to grow from USD 5.09 billion in 2023 to USD 8.50 billion by 2030 at a CAGR of 7.59% during the forecast period. Fortune Business Insights™ presents this information in its report titled U.S. Home Fitness Equipment Market Size, Share & COVID-19 Impact Analysis, By Equipment Type (Cardiovascular Training Equipment, Strength Training Equipment, and Others) and By Sales Channel (Online and Offline), 2023-2030 

The fitness trend that increased the market for home exercise equipment in 2022 was driven by increased health awareness among Americans. Due to inactivity, high calorie intake, and decreased physical activity, there is an increase in obesity in the U.S. population, which poses serious health risks. Hence, the rise in obesity rates and increased knowledge of the health advantages of utilizing such equipment fuel the demand and increase the U.S. home fitness equipment market share.

According to the Trust for America's Health, a non-profit health group, in "The State of Obesity 2020: Smarter Policies for a Healthy America," the obesity rate in the U.S. has climbed from 26.0% of the total population in 2008 to 42.4% in 2020.

Growing Demand for Body Workouts in Light of the COVID-19 Pandemic

To avoid coronavirus infection and adhere to social distance rules, many people during the pandemic chose to stay inside. Home exercise equipment is used by athletes to maintain their health and increase muscular strength and stamina. Also, throughout the pandemic, Americans' rising awareness of the value of adopting regular exercise routines has propelled the demand for products in the U.S. Due to these causes, the demand for fitness equipment among Americans increased significantly in 2020.

Connected Exercise Experience will Increase Demand for Cardio Consoles

Life Fitness, a U.S.-based corporation, announced in March 2021 that Myzone heart rate monitors, which can be integrated with Life Fitness and Cybex cardio consoles, will improve the connected exercise experience. It can provide consumers with access to workout information so they can monitor their heart rates and view how many calories they burned.

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Manufacturers' Introduction of Innovative Exercise Equipment to Support the Market

Performance-tracking technology-based workout goods are now available in the U.S. from well-known exercise equipment producers such as Johnson Health Tech Co. Ltd., Icon Health & Fitness Inc., Core Health & Fitness LLC, and others. The endeavors of these businesses will probably help sustain demand for American products. As an illustration, Peloton Interactive Inc., a well-known manufacturer of exercise bikes and other gym equipment, introduced Peloton cycle+, a cutting-edge indoor exercise cycle product, in the U.S. in September 2020. The product includes a four-speaker sound system, a rotating touchscreen monitor with a 23.8-inch HD resolution, and one-tap connectivity features.

Furthermore, escalating customer spending on IoT-based home goods encourages businesses to provide cutting-edge fitness gear. This factor helps the exercise products sector in the U.S. to expand.

However, the higher price of digital exercise goods is anticipated to restrain consumer demand among lower and middle-income U.S. people and impede the U.S. home fitness equipment market growth.

Important Market-Fueling Tactics Include Product Innovation and Business Growth

Leading home fitness equipment companies, such as Icon Health & Fitness, Inc., Technogym SpA, and Body Energy Technologies Co., Ltd., concentrate on creating interactive & linked health & fitness equipment to provide customers with individualized body training options. For instance, the voice-controlled, adjustable "iSelect Adjustable Dumbbells" series was launched in the U.S. market by NordicTrack, a fitness brand owned by Icon Health & Fitness Inc. in January 2022. Users can adjust the weight of the dumbbells in these products from 5 to 50 pounds using voice-activated speakers.

Notable Industry Development:

• October 2020: True Fitness Technology Inc., a U.S.-based company, announced the acquisition of Octance Fitness from Nautilus Inc. This acquisition will strengthen the company’s position in the global market and expand its product portfolio.

List of Key Players Profiled in the Report

• Icon Health & Fitness, Inc. (U.S.)
• Core Health & Fitness, LLC (U.S.)
• Johnson Health Tech Co., Ltd. (U.S.)
• Hoist Fitness Systems (U.S.)
• Rogue Fitness (U.S.)
• Body Craft Inc. (U.S.)
• BodyEnergy Technology Co., Ltd. (U.S.)
• TRUE Fitness Technology Inc. (U.S.)
• Torque Fitness (U.S.)
• Life Fitness, Inc. (U.S.)

Further Report Findings

• The market is divided into three categories by equipment type - cardiovascular training equipment, strength training equipment, and others. Sliders, dice, band, and ropes are included in others segment. The health conscious teenagers are preferring traditional body workouts, jump rope, and group band stretching to other forms of exercise, which is anticipated to increase the segment’s share.
• By sales channel, the market is bifurcated into online and offline. Shopping in a retail store helps consumers to understand the features of the home fitness equipment from sales representative. The offline segment generates moderate product revenue. Free product demonstration helps to maintain customer relationship.

Table of Segmentation