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The U.S. home fitness equipment market size was valued at USD 4.43 billion in 2021. The market is projected to grow from USD 4.81 billion in 2021 to USD 7.80 billion in 2029 at a CAGR of 7.2% during the 2022-2029 period. The global impact of COVID-19 has been unprecedented and staggering, with home gym equipment witnessing a positive impact on demand across the U.S. amid the pandemic. Based on our analysis, the U.S. market exhibited a higher growth of 15.1% in 2021 as compared to the average year-on-year growth during 2018-2020. The drop in CAGR is attributable to this product’s demand and market growth, returning to pre-pandemic levels once the pandemic is over.
People commonly use cardiovascular and strength training-related home exercise equipment to improve stamina and muscle strength. Nowadays, the obese population are highly concerned about their physical appearance and use exercise products such as treadmill, elliptical, dumbbell, and others to manage their body weight. Therefore, rising obesity prevalence and growing awareness regarding the health benefits of using such equipment are mainly driving the product demand in the U.S. As per the article ‘The State of Obesity 2020: Better Policies for a Healthier America,’ published by Trust for America's Health, a non-profit health organization, America’s obesity rate has increased from 26.0% of the total population in 2008 to that of 42.4% in 2020.
Increasing Importance of Body Workout amid COVID-19 Pandemic to Drive Market
These days, people stay indoors to avoid coronavirus infection and fulfill social distancing norms. Additionally, they use home fitness equipment to improve body stamina and maintain health. These factors have resulted in a significant increase in the U.S. population’s demand for such products. Additionally, during the pandemic, growing awareness regarding the importance of adopting regular exercise routines among Americans is further accelerating the product demand in the U.S. According to a survey data presented by 'Future of Fitness,’ a Santa Monica-based health and body care-related firm, in 2020, 9 out of 10 Americans who have access to their gym prefer exercising at their home. The developing interest in indoor workouts in the U.S is expected to drive the industry growth.
However, the unprecedented COVID-19 has forced governments worldwide to implement regulatory norms and protocols such as social distancing and lockdowns, resulting in shutdowns in public marketplaces and industries around the world. As a result of the inefficiency in the supply chain, the manufacturing of gym exercise products has suddenly stopped, and retail store sales in the U.S. have crumbled, resulting in a decline in home fitness equipment demand.
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Shifting Consumer Interest towards Virtual Workout is a Major Trend
Nowadays, health-conscious people prefer doing a workout in the comfort of their living spaces and minimize body training expenses at commercial gyms. This factor will increase the consumer demand for virtual body workout applications such as Apple Fitness Plus, Peloton, Nike Training Club, and others, thereby offering newer market growth opportunities. Furthermore, the growing popularity of IoT-based connected devices is one of the key market trends among the U.S. household population will likely drive the consumer demand for virtual training sessions and workouts and increase home fitness equipment demand among U.S. households.
Growing Residential Infrastructural Settings to Support Market
Nowadays, Americans prefer to have a gym facility to flexibly take body workout sessions from the comfort of their living spaces. Therefore, growing residential infrastructural settings will support the home fitness equipment demand in the U.S. According to the statistical data combinedly presented by the U.S. Census Bureau and the Department of Commerce, U.S. construction spending was increased from USD 1.63 billion in October 2021 to USD 1.64 billion in November 2021. Furthermore, the growing popularity of muscle-enhancing items such as barbells, dumbbells, and others will accelerate the global market growth.
Continual Provision of Innovative Exercise Items by Manufacturers to Aid Market
Nowadays, prominent exercise products manufacturers such as Johnson Health Tech Co. Ltd., Icon Health & Fitness Inc., Core Health & Fitness LLC, and others offer performance tracking technology-based workout products in the U.S. These companies’ efforts will likely support the product demand in the United States, For instance, in September 2020, Peloton Interactive Inc., a leading exercise bike and other gym equipment maker launched Peloton Bike+, an innovative indoor exercise bike product part of its household smart gym lineup in the U.S. The product is equipped with a 23.8 inch H.D. resolution-based rotating touchscreen display, a four-speaker sound system, and one-tap connectivity features.
Moreover, growing consumer spending on IoT technology-based household products is pushing companies to offer innovative exercise products. This factor supports the U.S. exercise products industry growth.
Higher Cost of Digital Exercise Products to Restrain Market
The higher cost of digital exercise products is expected to limit its demand among the lower & middle-income U.S. population groups, thereby restraining the U.S. home fitness equipment market growth. Furthermore, increasing incidences of workout-related injuries due to the improper usage of such products will decline the product demand in the U.S.
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Cardio Benefits Make Cardiovascular Training Equipment Segment to Hold Major Market Share
On the basis of equipment type, the U.S. home fitness equipment market analysis can be carried out into three categories such as cardiovascular training equipment, strength training equipment, and others.
Cardiovascular training equipment is highly beneficial in regulating blood pressure and heart rate levels. The cardiovascular training equipment segment holds a major U.S. home fitness equipment market share owing to the significant U.S. population’s demand for cardiovascular training equipment such as treadmills, rowers, stationary bikes, and others to maintain their cardio health. Furthermore, growing awareness regarding treadmills and stationary bikes as an alternative to outdoor jogging or cycling activities will fuel further the segmental growth.
Users can better do balance training, muscle building, and other strength training exercises by the usage of free weights, exercise benches, A.B. machine, and punching bags. Therefore, rising awareness regarding the availability of such products is mainly driving the strength training equipment segmental growth. Furthermore, the growing popularity of muscle training workout-related virtual courses is further supporting the strength training equipment demand among U.S. adults.
Others’ segments include various exercise products such as bands, ropes, exercise dice, sliders, etc. Others’ segment is mainly driven by the growing awareness regarding the availability of diverse varieties of such products among U.S. health-conscious adults. Furthermore, shifting the U.S. teen population’s preference towards rope jumping, group band stretching, and other traditional body workout activities are further supporting the demand for such products in the U.S.
E-commerce Shopping Trend Result Online Segment to Hold a Significant Market Share
The sales channel is segregated into online and offline. The rising adoption of the online shopping of exercise items among the U.S. population is mainly driving the online segmental growth. For instance, Amazon.com Inc., a global leading e-commerce giant, reported a 38% jump in its revenues from the U.S. and reached USD 386.1 billion in 2020. Nowadays, key players such as Rogue Inc., TRUE Technology Inc., and Others implement pop-up advertising strategies to increase the number of visitors and product sales from their web pages. These companies’ efforts will increase their online sales from such items, thereby fueling the online segmental growth.
The offline segment holds a significant market share owing to the presence of a large number of U.S. home fitness equipment retailers such as Kohl’s, Dick’s Sporting Goods Inc., and others supporting the consumption rate of the exercise equipment in the U.S.
Besides, people can effectively understand the product features from the sales representatives while shopping from such retailing shops. This offline factor segment generates considerable product revenues. Furthermore, retailers give customers free samples of workout products to promote the product types and maintain customer relationships.
Product Innovation and Business Expansion are Key Strategies Fueling Market
Nowadays, prominent players such as Icon Health & Fitness, Inc., Technogym SpA, Body Energy Technology Co. Ltd. develop A.I. technology-based workout products to offer personalized body training solutions to the people. These companies’ efforts will support the U.S. market in its future development. For instance, in January 2022, NordicTrack, Icon Health & Fitness Inc. owned exercise products’ brand, introduced 'iSelect Adjustable Dumbbells,' a line of voice-controlled, adjustable dumbbells in the U.S. market. These products are equipped with voice-controlled speakers that allow users to change the weight of the dumbells from 5 to 50 pounds.
An Infographic Representation of U.S. Home Fitness Equipment Market
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The U.S. home fitness equipment market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, equipment types, and sales channels. Besides this, the market outlooks insights into the market trends and highlight major industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth and its overall outlook over the forthcoming years.
Value (USD billion)
By Equipment Type
By Sales Channel
Fortune Business Insights says that the worldwide market size was USD 4.81 billion in 2022 and is anticipated to reach USD 7.80 billion by 2029.
In 2021, the worldwide market value stood at USD 4.43 billion.
At a CAGR of 7.2%, U.S. market forecasted to grow during (2022-2029).
The cardiovascular training equipment segment is expected to be the leading product type in this market during the forecast period (2022-2029).
Growing residential infrastructural settings is accelerating U.S. home fitness equipment industry growth.
Icon Health & Fitness, Inc., Core Health & Fitness, LLC, and Johnson Health Tech Co., Ltd. are leading companies in the U.S market.
Prominent manufacturers provision A.I. technology-based fitness products to drive the adoption of exercise equipment.
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