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The global yoga clothing market size was USD 19.24 billion in 2020. The market is projected to grow from USD 22.72 billion in 2021 to USD 39.91 billion in 2028 at a CAGR of 8.4% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented, with yoga clothing witnessing a positive impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a robust growth of 32.56% in 2020 as compared to the average year-on-year growth during 2017-2019. The sudden fall in CAGR is attributable to the market demand and growth returning to pre-pandemic levels after the pandemic is over.
The global population progressively emphasizing adopting a healthier lifestyle plays a significant role in spiking the need for the product, especially among fitness enthusiasts. The product's ability to offer stretchability which is beneficial in performing multiple types of yoga asanas, its capability to reduce muscle soreness and increase flexibility favors the market growth. Furthermore, the growing popularity of yoga worldwide is likely to pave a positive path in accelerating the product demand. In January 2021, Yoga Earth, a London-based online magazine, mentioned that approximately 300 million individuals around the world were regularly practicing yoga.
COVID-19 is Encouraging Consumers to Emphasize on Physical Fitness
The COVID-19 pandemic encourages individuals to prioritize the maintenance of their health & fitness as they are forced to work from home and spend most of their time indoors. Spending long hours without much physical movement favors the adoption of physical exercise amid the pandemic, as it reduces back pain, eases arthritis symptoms, and lessens the stress level. Such factors play an important role in spiking the consumption rate. In addition, the popularity of online yoga classes being offered by professionals, especially during the COVID-19 lockdown, has led to surge the market progression.
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Key Brands Focusing on Utilization of Recycled Plastic to Augment Market Growth
The major brands are increasingly directing their focus toward utilizing recycled plastic for yoga clothing production. The rising public concern regarding the growing environmental pollution increases consumer preference for eco-friendly yoga clothing among consumers worldwide. For instance, in May 2019, Adidas, a German-based sporting apparel brand, launched its recycled ocean plastic-based yoga clothing.
Utilization of Fitness Apps and Celebrities Launching their Product Line Surge Product Demand
The increasing adoption of fitness apps worldwide is playing a significant role in spiking the consumption rate. In September 2020, World Economic Forum, a global non-governmental and lobbying organization, declared that the fitness app experienced a growth of approximately 50% during the first half of 2020. Moreover, well-known personalities launching their collection attract more consumers to the product, thus increasing the market expansion. In February 2021, Daily Mail, a prominent British Newspaper, stated that Teresa Giudice, a well-known U.S.-based celebrity, will be releasing her yoga clothing line for summer and spring 2021.
Rising Number of Health Clubs & Major Clothing Brands is Favoring Market Expansion
Health clubs are becoming increasingly popular worldwide owing to the rising health consciousness among consumers. A sizable number of health club attendees with a healthy and attractive body encouraging individuals to participate in fitness workouts, contributes to the product demand. In June 2020, International Health, Racquet & Sportsclub Association, a global health & fitness association, stated that there were 210,000 health & fitness facilities in 2019 worldwide. In addition, the increasing number of internationally reputed clothing brands acquiring high growth potential brands is likely to boost the product demand throughout the forecast period. In August 2021, Levi Strauss, a U.S.-based clothing company, announced its acquisition of Beyond Yoga, a U.S.-based athletic and lifestyle apparel brand.
Availability of Alternative Products Hampers Product Demand
Fitness brands have a robust market presence in countries worldwide. The availability and popularity of substitute products, such as gym wear and jogger pants, offered by prominent fitness clothing brands make it challenging for the product growth. Moreover, many yoga practitioners, especially in developing and under-developed countries, prefer regular clothing or traditional attire, limiting the product demand.
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Bottom Wear Holds Dominant Share due to Popularity of Pants
The market is categorized into top wear, bottom wear, and others.
Bottom wear is projected to be the leading segment in the coming years as bottom wear is becoming increasingly popular as a mandatory outfit among a significant number of yoga practitioners worldwide. Bottom wear is commonly used as fashion apparel among the youth, and this factor is contributing significantly to the segment's growth.
The top wear segment is also anticipated to experience positive growth over the forecast period. Top wear is comparatively more comfortable than regular apparel. The rising preference for top wear over regular apparel is a key factor boosting the product demand.
The other segment includes gloves, armbands, and wrist bands. These apparel categories are also gaining increasing traction among consumers as individuals across countries are increasingly focusing on enhancing their exercising performance, notably when it comes to hand-related activities.
Women Prioritizing their Menstrual Health Propels Favors Market Growth
By end-user, the market is categorized into male and female.
The female segment is estimated to be the larger market shareholder throughout the market forecast period as many women exercise to attain a healthier menstrual cycle and treat menstrual problems. Additionally, brands are increasingly introducing attractive products to mainly attract female shoppers. The increasing focus among brands on offering yoga clothes for female consumers is likely to strengthen the expansion of the female segment in the coming years.
The male segment is also experiencing robust growth as key industry participants increasingly introduce men's clothing lines. In February 2019, a U.S. sporting brand Nike, launched its yoga collection, including menswear. Moreover, many men participating in sports are too likely to spike the product adoption rate.
Simplicity of Physical Inspection at Offline Stores Propels Channel Use
By distribution channel, the market is classified into offline stores and e-commerce stores.
Offline stores are anticipated to be the prominent market shareholder during the forecast years. These stores offer shoppers the opportunity to physically verify a product's quality before purchasing it. In this respect, the trial of a physical product can be done in offline stores, which thus escalating the preference for this distribution channel.
On the other hand, e-commerce stores are also expected to gain traction in the coming years. E-commerce platform providing simplicity and comfort to shop from home is hiking the use of this platform, especially among the busy working population. Moreover, online stores being beneficial in quickly finding the specific need of consumers also increases the use of this sales channel.
North America Yoga Clothing Market Size, 2020 (USD Billion)
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The market is fragmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa in terms of geography.
The North America yoga clothing market was valued at USD 6.35 billion in 2020. The flourishing economic growth in this region is encouraging consumers to shop for the product. Women in North America increasingly spend on consumer products, including fitness clothing, which is expected to positively influence the product demand. Furthermore, the North American e-commerce sector is witnessing positive development backed by increasing consumer preference for online shopping is fueling the consumption rate. In April 2020, the United Nations Conference on Trade and Development, an intergovernmental organization, stated that the U.S. business to consumer e-commerce sales was worth USD 1,098 billion in 2018.
The Europe market is projected to hold a significant market share throughout the forecast period. A sizable number of Europeans participating in physical activities is expected to trigger the demand for the product in the coming years. In October 2019, the Global Wellness Institute. Org, a nonprofit organization with a motive to promote wellness globally, mentioned that in 2018, 46.6% of the European population participated in physical activities. Moreover, the youth of this region possessing high purchasing ability owing to the low unemployment rate and being highly health-conscious works in favor of the yoga clothing market growth. The World Bank.Org, a global financial institution, declared that the unemployment rate of the European Union in 2019 was 16.83% which was a decline from 18.02 % from its prior year.
Asia Pacific is estimated to positively contribute to the global market throughout the forecast years. The increasing number of local brands in Asian countries that can cater to specific consumers' needs positively impacts the market development. In January 2018, the Hindu Business Line, an Indian news outlet, mentioned that Proyog, a Bangalore Indian brand, announced its plan to launch its yoga wear brand that would manufacture, design, and develop entirely in India. Moreover, a large number of individuals practicing yoga, especially in India, are projected to significantly influence the growing product demand. In January 2019, the Economic Times, an Indian news publication, stated that India had approximately half of the worldwide practitioners in the world.
South America is anticipated to experience significant progress in the foreseeable future. The is thriving growth of the urban population makes individuals more conscious of their health & well-being. An expanding urban population adopting yoga for mental & physical well-being favors market expansion. In 2020, the World Bank. Org, a global financial institution, stated that in 2020, Latin America & the Caribbean had 529.08 million individuals residing in urban places, a 522.74 million rise from 2019.
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The Middle East & Africa is estimated to embrace moderate growth in the near future. The economic progress across the Middle East & African countries is anticipated to increase the adoption of yoga clothing in the near term. In 2021, Take-Profit.Org, a financial and analytical web portal, stated a significant rise in disposable incomes across the Middle East & African countries. This factor is likely to encourage apparel brands, including yoga clothes brands, to penetrate the emerging countries in the Middle East & Africa over the forecast period.
Key Players Emphasizing Usage of Technology in Product to Augment Market Volume
Key market players are progressively shifting their attention toward producing smart yoga clothing designed to improve yoga practices by providing practitioners accurate feedback on users' performances. In June 2018, Wearable X, a U.S. fashion tech company, launched its smart yoga pants under the Nadi X brand. This new line of pants was designed to provide real-time feedback.
An Infographic Representation of Yoga Clothing Market
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The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, end-users, and leading types. Besides this, the report offers insights into the current global yoga clothing industry trends and highlights key industry developments. In addition to the factors above, the analysis report encompasses several factors that have contributed to the market's growth in recent years.
Value (USD billion)
By Distribution Channel
Fortune Business Insights states that the global market size was USD 19.24 billion in 2020 and is projected to reach USD 39.91 billion by 2028.
In 2020, the North America market value stood at USD 6.35 billion.
The market will exhibit moderate growth of 8.4% CAGR during the forecast period (2021-2028).
The bottom wear segment is projected to be the leading segment during the forecast period.
The rising health-conscious population is one of the major factors driving the market growth.
Adidas AG (Herzogenaurach, Germany), Alo Yoga (California, U.S.), Athleta Inc. (California, U.S.), Hanesbrands Inc. (North Carolina, U.S.), and others are some of the key players functioning in the market.
North America dominated the market share in 2020.
The growing online promotional activity worldwide is expected to surge the product adoption.
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