"Assisting You in Establishing Data Driven Brands"
The global yoga clothing market size is USD 25.74 billion in 2022 and is projected to grow from USD 27.63 billion in 2023 to USD 46.67 billion in 2030, with a CAGR of 7.78% in 2023-2030.
The global population progressively emphasizing adopting a healthier lifestyle plays a significant role in spiking the need for the product, especially among fitness enthusiasts. The product's ability to offer stretch ability which is beneficial in performing multiple types of yoga postures, and its capability to reduce muscle soreness and increase flexibility favors the yoga clothing market growth. Furthermore, the growing popularity of yoga worldwide is likely to pave a positive path in accelerating product demand. In January 2021, Yoga Earth, a London-based online magazine, mentioned that approximately 300 million individuals around the world were regularly practicing yoga.
Request a Free sample to learn more about this report.
Key Brands Focusing on Utilization of Recycled Plastic to Augment Market Growth
The major brands are increasingly directing their focus toward utilizing recycled plastic for yoga apparel production. The rising public concern regarding the growing environmental pollution increases consumer preference for eco-friendly yoga wear among consumers worldwide. For instance, in September 2022, CorePower, a prominent yoga studio brand, partnered with Boxed Water, to eliminate the use of single plastic in over 200 yoga studios worldwide.
Utilization of Fitness Apps and Celebrities Launching New Product Line Fuels Product Demand
The increasing adoption of fitness apps worldwide is playing a significant role in spiking the consumption rate. Moreover, well-known personalities launching their yoga collections attract more consumers to the product, thus increasing the market expansion. In February 2021, Daily Mail, a prominent British Newspaper, stated that Teresa Giudice, a well-known U.S.-based celebrity, will be releasing her yoga clothing line for summer and spring 2021.
Rising Number of Health Clubs & Major Clothing Brands is Favoring Market Expansion
Health clubs are becoming increasingly popular worldwide owing to the rising health consciousness among consumers. A sizable number of health club attendees with a healthy and attractive body encouraging individuals to participate in fitness workouts contributes to the product demand. For instance, in August 2022, International Health, Racquet & Sportsclub Association, 21.8% of Americans have enrollment in health club studios in 2021, aggregating 66.5 million consumers, combining both young and old populations. In addition, the increasing number of internationally reputed clothing brands acquiring high-growth potential brands is likely to boost product demand throughout the forecast period. In August 2021, Levi Strauss, a U.S.-based clothing company, announced its acquisition of Beyond Yoga, a U.S.-based athletic and lifestyle apparel brand.
Availability of Alternative Products Hampers Product Demand
Fitness brands have a robust market presence in countries worldwide. The availability and popularity of substitute products such as gym wear and jogger pants offered by prominent fitness clothing brands make it challenging for product growth. Moreover, many yoga practitioners, especially in developing and under-developed countries, prefer regular clothing or traditional attire, limiting product demand.
To know how our report can help streamline your business, Speak to Analyst
Bottom Wear Holds Dominant Share Given Popularity of Pants
The market is categorized into top wear, bottom wear, and others.
Bottom wear is projected to be the leading segment in the coming years as bottom wear is becoming increasingly popular as a mandatory outfit among a significant number of yoga practitioners worldwide. Bottomwear is commonly used as fashion apparel among the youth, and this factor is contributing significantly to the segment's growth.
The top wear segment is also anticipated to experience positive growth in the forecast years. Top wear is comparatively more comfortable than regular apparel. The rising preference for top wear over regular apparel is a key factor boosting product demand. The other segment includes gloves, armbands, and wristbands. These apparel categories are also gaining increasing traction among consumers as individuals across countries are increasingly focusing on enhancing their exercise performance, notably when it comes to hand-related activities.
Women Prioritizing Their Menstrual Health Propels Favors Market Growth
By end-user, the market can be categorized into male and female.
The female segment is estimated to be the larger market shareholder throughout the market forecast period as many women use yoga to attain a healthier menstrual cycle and treat the menstrual problem. Additionally, brands are increasingly introducing attractive products to mainly attract female shoppers. The increasing focus among brands on offering yoga clothes for female consumers is likely to strengthen the expansion of the female segment in the coming years.
The male segment is also experiencing robust growth as key industry participants increasingly introduce men's clothing lines. Moreover, many men participating in sports are too likely to spike the product adoption rate.
The simplicity of Physical Inspection at Offline Stores Propels the Channel Use
Based on the distribution channel, the market can be classified into offline stores and e-commerce stores.
Offline stores are anticipated to be the prominent yoga clothing market shareholder during the forecast years. These stores offer shoppers the opportunity to physically verify a product's quality before purchasing it. In this respect, the trial of a physical product can be done in offline stores, thus escalating the preference for this distribution channel.
On the other hand, e-commerce stores are also expected to gain traction in the coming years. E-commerce platform providing simplicity and comfort to shop from home are increasing the use of this platform, especially among the busy working population. Moreover, online stores being beneficial in quickly finding the specific needs of consumers also increases the use of this sales channel.
The Pandemic Encouraged Consumers to Emphasize Physical Fitness
The COVID-19 pandemic encourages individuals to prioritize the maintenance of their health & fitness as they are forced to work from home and spend most of their time indoors. Spending long hours without much physical movement favors the adoption of physical exercise amid the pandemic, as it reduces back pain, eases arthritis symptoms, and lessens the stress level. Such factors play an important role in spiking the consumption rate. In addition, the popularity of online yoga classes being offered by professionals, especially during the COVID-19 lockdown boosted the market growth.
The market can be fragmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa in terms of geography.
The North American market was valued at USD 8.56 billion in 2022. The flourishing economic growth in this region is encouraging consumers to shop for the product. Women in North America increasingly spend on consumer products, including fitness clothing, which is expected to positively influence product demand. Furthermore, the North American e-commerce sector is witnessing positive development backed by increasing consumer preference for online shopping is fueling the consumption rate.
The European market is projected to hold a significant market share throughout the forecast period. A sizable number of Europeans participating in physical activities is expected to trigger the demand for the product in the coming years. Moreover, the youth of this region possess high purchasing ability owing to the low unemployment rate and being highly health-conscious works in favor of market growth. For instance, according to the data published by Nordic Fitness Education, in 2021-22, Germany, the U.K., France, Spain, and Italy account for over 60% of the market share in the European fitness market, which boosts the revenue of the European market to ~ USD 14.38 billion in 2021.
The Asia Pacific is estimated to positively contribute to the global market throughout the forecast years. The increasing number of local brands in Asian countries that can cater to specific consumers' needs positively impacts market development. Moreover, a large number of individuals practicing yoga, especially in India, are projected to significantly influence the growing product demand. In June 2021, on International Yoga Day, the Union Ministers of Sports in India announced the opening of 25 Fit India Yoga Centers, established in various states in India.
South America is anticipated to experience significant progress in the foreseeable future. The thriving growth of the urban population makes individuals more conscious of their health & well-being. An expanding urban population adopting yoga for mental & physical well-being favors market expansion. For instance, to World Bank, a global financial institution, stated that in 2021, Latin America & the Caribbean had 532,978,690 individuals residing in urban places.
To know how our report can help streamline your business, Speak to Analyst
Middle East & Africa is estimated to embrace moderate growth shortly. The economic progress across the Middle East & African countries is anticipated to increase the adoption of yoga clothing in the near term. In 2021, Take-Profit.Org, a financial and analytical web portal, stated a significant rise in disposable incomes across Middle East & African countries. This factor is likely to encourage apparel brands, including yoga clothes brands, to penetrate emerging countries in the Middle East & Africa over the forecast period.
Key Players Emphasizing Usage of Technology to the Product to Augment Market Volume
Key market players are progressively shifting their attention toward producing smart yoga clothing designed to improve yoga practices by providing practitioners with accurate feedback on their performances. In June 2022, Dress X, a fashion company, collaborated with Wearable X, a fashion technology company, to implement its first yoga pants, equipped with sensors, applications, and integrated technology.
An Infographic Representation of Yoga Clothing Market
To get information on various segments, share your queries with us
The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, end-users, and leading types. Besides this, the report offers insights into the current market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the market's growth over recent years.
CAGR of 7.78% from 2023 to 2030
Value (USD billion)
By Distribution Channel
North America (By Type, End-User, Distribution Channel and by Country)
Europe (By Product Type, End-User, Distribution Channel, and by Country)
Asia Pacific (By Type, End-User, Distribution Channel, and by Country)
South America (By Type, End-User, Distribution Channel, and by Country)
Middle East and Africa (By Type, End-User, Distribution Channel and by Country)
Fortune Business Insights states that the global yoga clothing market size was USD 25.74 billion in 2022 and is projected to reach USD 46.67 billion by 2030.
In 2022, the North American market value stood at USD 8.56 billion.
The market will exhibit moderate growth of 7.78% CAGR during the forecast period (2023-2030).
The bottom wear segment is projected to be the leading segment during the forecast period.
The rising health-conscious population is one of the major factors driving the markets growth.
Adidas AG (Germany), Alo Yoga (U.S.), Athleta Inc. (U.S.), Hanesbrands Inc. (U.S.), and others are some of the key players functioning in the market.
North America dominated the market share in 2022.
The growing online promotional activity worldwide is expected to drive product adoption.
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- Global hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry