Yoga Mat Market Size, Share & Industry Analysis, By Product Type (Sticky Yoga Mats, Natural Rubber Yoga Mats, Plastic Elastomer Yoga Mats, Cotton & Hemp Yoga Mats and Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, Others), By End-User (Health & Fitness Clubs, Households, Schools & Corporates, Public Seminars & Events) And Regional Forecast, 2024-2032

Yoga mats are specially designed for yoga and stretching practices. Increasing the health consciousness of individual give rise to the global yoga mat market. They are essentially used to block the energy loss of an individual on the surface and help to maintain the body warm and energetic during exercise. Yoga mats avoid injuries while making a particular yoga stretch, this, in turn, increases the demand for the product. Manufacturers are focusing on the newer benefiting raw materials for the yoga mats to provide a high level of relaxation and comfort to the consumers.

Nowadays, companies use the latest technology features such as AI technology and digital connectivity that helps users to effectively make stretching movements during yoga and asanas. For instance, yoga mats containing attached AI-enabled smart yoga assistant YogiFi was awarded at the CES 2020 event for its features such as real-time feedback of the body position, flexibility, and strength track. Increasing demand for the yoga mats made up of natural and eco-friendly materials such as PVC free and natural rubber creates newer opportunities for the companies to expand the business in the naturally available materials segments.

Increasing awareness regarding yoga and spiritual practices and their health benefits is projected to drive demand for the yoga mats. Also, rising incidences of the health problems due to stress, and anxiety influence people towards exercise and fitness activities and thus increases the consumption of the related products. The increasing number of fitness and yoga centres across the globe along with the growing health & fitness industry gives rise to the demand for yoga mats.

Moreover, increasing government support regarding the spread of the awareness of meditation and its benefits among people is likely to drive the market growth. For instance, on 21st June 2019, Ministry of Ayush, Government of India, launched a common yoga protocol at international yoga day to spread awareness regarding yoga and meditation. In addition to this, increasing seminars and events related to the spirituality practices and dharmic traditions in the form of online coaching or physical coaching is projected to flourish the consumption of the yoga mats. Furthermore, the rising income of the global population results in the growing number of yoga club memberships and thereby increases the demand. However, fluctuating prices of the raw materials are expected to create hindrances in the production process and restrain market growth.

Key Market Driver -

Rising awareness regarding yoga & spiritual practices and their benefits is expected to drive the market growth.

Key Market Restraint -

Fluctuating prices of the raw materials is anticipated to restrain market growth.

Key Players Covered:

The key companies operating in the global yoga mat market are Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, etc.

The global yoga mat market is segmented by product type, distribution channel, end-user, and geography.

By product type, the yoga mat market is segmented into sticky yoga mats, natural rubber yoga mats, plastic elastomer yoga mats, cotton & hemp yoga mats, and others such as jute mats, travel yoga mats. The sticky yoga mats segment is expected to hold a major share owing to the wide availability and cost-effectiveness. Additionally, the stickiness of these mats helps to hold a stretch position for a longer time period and avoids slipping during stretch activity.

Based on the distribution channel, the market is segmented into hypermarkets & supermarkets, specialty stores, and online. Specialty Stores is expected to dominate the market owing to the wide availability of the branded fitness and yoga accessories in the specialty stores as well as the provision of guidance for the customers regarding product selection and product education.

By the end-user, the market is segmented into health & fitness clubs, households, schools & corporates, and public seminars & events. Health & fitness clubs are expected to hold a major share of the market owing to the increasing facilities of the fitness & yoga clubs that give rise to the demand for yoga accessories.

Regional Analysis:

By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America region is expected to hold a major share in the market owing to the large spending of the consumers for yoga and fitness related products in countries such as the United States, and Canada. According to the Global Wellness Institutes, US consumer spending for mindful movement activities such as yoga, tai chi, qigong, pillates, bare and other activities has increased to USD 10.4 billion in 2018. Moreover, the increasing number of fitness & yoga centres in the region results in the increasing consumption of yoga mats. According to the International Council of Shopping Centres (ICSC), the number of fitness centre enterprises in the US was 86,996 in 2009 and is grown to 102,344 in 2018. The presence of the higher-income group of peoples is prominently driving the market growth in the region.

Asia Pacific region is projected to grow at a faster rate owing to the higher rate of the growing population in countries such as India and China. Also, increasing the consumption of the hybrid cotton material in the region is likely to increase the production of the yoga mats made up of hybrid cotton materials and drives the market growth. According to the Ministry of Textiles, Government of India, cotton material consumption in India in the year of 2017-18 has increased to 319.06 lack bales than that of 310.41 lack bales in 2016-17. Moreover, rising yoga coaching classes through online or physical modes is likely to increase the demand during their fitness activities. For instance, as of March 2020, in India, total of 13,000 new users have downloaded FITTR yoga and fitness application. This sharp rise in the number of downloads is due to the growing awareness of the physical fitness among users during the period of the COVID-19 pandemic outbreak.

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Segmentation

Key Industry Developments

• In March 2017, Manduka, a high performing yoga accessory maker has launched high quality and cost-effective yoga mats for yogis and athletes.


• In January 2020, Target launched an activewear brand ‘All in Motion’ that consists of a wide range of activewear products such as leggings, yoga mats, hand weights, and many other products to provide an efficient exercise solution to the consumers.