"Assisting You in Establishing Data Driven Brands"
Yoga mats are specially designed for yoga and stretching practices. Increasing the health consciousness of individual give rise to the global yoga mat market. They are essentially used to block the energy loss of an individual on the surface and help to maintain the body warm and energetic during exercise. Yoga mats avoid injuries while making a particular yoga stretch, this, in turn, increases the demand for the product. Manufacturers are focusing on the newer benefiting raw materials for the yoga mats to provide a high level of relaxation and comfort to the consumers.
Nowadays, companies use the latest technology features such as AI technology and digital connectivity that helps users to effectively make stretching movements during yoga and asanas. For instance, yoga mats containing attached AI-enabled smart yoga assistant YogiFi was awarded at the CES 2020 event for its features such as real-time feedback of the body position, flexibility, and strength track. Increasing demand for the yoga mats made up of natural and eco-friendly materials such as PVC free and natural rubber creates newer opportunities for the companies to expand the business in the naturally available materials segments.
Increasing awareness regarding yoga and spiritual practices and their health benefits is projected to drive demand for the yoga mats. Also, rising incidences of the health problems due to stress, and anxiety influence people towards exercise and fitness activities and thus increases the consumption of the related products. The increasing number of fitness and yoga centres across the globe along with the growing health & fitness industry gives rise to the demand for yoga mats.
Moreover, increasing government support regarding the spread of the awareness of meditation and its benefits among people is likely to drive the market growth. For instance, on 21st June 2019, Ministry of Ayush, Government of India, launched a common yoga protocol at international yoga day to spread awareness regarding yoga and meditation. In addition to this, increasing seminars and events related to the spirituality practices and dharmic traditions in the form of online coaching or physical coaching is projected to flourish the consumption of the yoga mats. Furthermore, the rising income of the global population results in the growing number of yoga club memberships and thereby increases the demand. However, fluctuating prices of the raw materials are expected to create hindrances in the production process and restrain market growth.
Key Market Driver -
Rising awareness regarding yoga & spiritual practices and their benefits is expected to drive the market growth.
Key Market Restraint -
Fluctuating prices of the raw materials is anticipated to restrain market growth.
The key companies operating in the global yoga mat market are Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, etc.
The global yoga mat market is segmented by product type, distribution channel, end-user, and geography.
By product type, the yoga mat market is segmented into sticky yoga mats, natural rubber yoga mats, plastic elastomer yoga mats, cotton & hemp yoga mats, and others such as jute mats, travel yoga mats. The sticky yoga mats segment is expected to hold a major share owing to the wide availability and cost-effectiveness. Additionally, the stickiness of these mats helps to hold a stretch position for a longer time period and avoids slipping during stretch activity.
Based on the distribution channel, the market is segmented into hypermarkets & supermarkets, specialty stores, and online. Specialty Stores is expected to dominate the market owing to the wide availability of the branded fitness and yoga accessories in the specialty stores as well as the provision of guidance for the customers regarding product selection and product education.
By the end-user, the market is segmented into health & fitness clubs, households, schools & corporates, and public seminars & events. Health & fitness clubs are expected to hold a major share of the market owing to the increasing facilities of the fitness & yoga clubs that give rise to the demand for yoga accessories.
By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America region is expected to hold a major share in the market owing to the large spending of the consumers for yoga and fitness related products in countries such as the United States, and Canada. According to the Global Wellness Institutes, US consumer spending for mindful movement activities such as yoga, tai chi, qigong, pillates, bare and other activities has increased to USD 10.4 billion in 2018. Moreover, the increasing number of fitness & yoga centres in the region results in the increasing consumption of yoga mats. According to the International Council of Shopping Centres (ICSC), the number of fitness centre enterprises in the US was 86,996 in 2009 and is grown to 102,344 in 2018. The presence of the higher-income group of peoples is prominently driving the market growth in the region.
Asia Pacific region is projected to grow at a faster rate owing to the higher rate of the growing population in countries such as India and China. Also, increasing the consumption of the hybrid cotton material in the region is likely to increase the production of the yoga mats made up of hybrid cotton materials and drives the market growth. According to the Ministry of Textiles, Government of India, cotton material consumption in India in the year of 2017-18 has increased to 319.06 lack bales than that of 310.41 lack bales in 2016-17. Moreover, rising yoga coaching classes through online or physical modes is likely to increase the demand during their fitness activities. For instance, as of March 2020, in India, total of 13,000 new users have downloaded FITTR yoga and fitness application. This sharp rise in the number of downloads is due to the growing awareness of the physical fitness among users during the period of the COVID-19 pandemic outbreak.
To gain extensive insights into the market, Request for Customization
By Product Type
By Distribution Channel
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- UGlobal hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry