Water Purifier Market to Surge at 7.6% CAGR from 2023 to 2030; LG Electronics Rolls out PuriCare Self-Service Tankless Solution to Strengthen Industry Foothold

The global water purifier market size stood at USD 30.62 billion in 2022. The market value is slated to rise from USD 33.65 billion in 2023 to USD 54.48 billion by 2030 at a CAGR of 7.6% during 2023-2030. The rise is on account of the growing introduction of various products by leading industry participants. Some of the popular technologies deployed include reverse osmosis, gravity-based, and ultra-violet purification processes.

Fortune Business Insights™ presents this information in its report, titled “Water Purifier Market Size, Share & COVID-19 Impact Analysis, By Product Type (Point-of-use Filters {Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others} and Point-of-entry Filters), By Category (RO Filters, UV Filters, Gravity Filters, and Others), By Application (Residential and Light Commercial), and Regional Forecast, 2023-2030”.

Supply Chain Disruptions Affected Industry Expansion Amid Coronavirus Pandemic

The COVID-19 pandemic negatively impacted industry growth considering the disruptions in the supply chain. The market expansion was further hampered by short-term production halts that were caused due to partial or continuous lockdowns. However, regional governments are rolling out various policies for supporting cash flow management, reviving industry growth to some extent.

LG Electronics Launches PuriCare Self-Service Tankless Solution in the Malaysian Market

In August 2022, LG Electronics rolled out the LG PuriCare Self-Service Tankless Water Purifier. The solution constituted the latest addition to the company’s PuriCare Tankless Water Purifier line-up. The upgraded solution comes equipped with easy filter replacement and auto-sterilization features. The LG ThinQ enables consumers to directly check the water purifier status, setting sterilization schedules in real-time. The LG PuriCare brand prioritizes consumer needs for freedom and convenience.

Surge in Industry Share Owing to Growing Emergence of Smart Purification

Water purifier market growth is being propelled by the emergence of smart purification. The purifiers effectively monitor water usage and are designed with a multi-stage process of purification. However, the industry expansion could be affected by the high costs associated with the maintenance of filtration solutions.

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Key Companies Strike Partnership Deals to Strengthen Industry Foothold

Major industry participants focus on launching a series of strategic initiatives for strengthening their market positions. These comprise merger agreements, partnerships, and collaborations. Other steps include an upsurge in research activities and the development and launch of new solutions.

List of Key Players Profiled in the Report

• A. O. Smith Corporation (U.S.)


• Brita LP (U.S.)


• Pentair PLC (U.S.)


• Culligan International Company (U.S.)


• Unilever PLC (U.K.)


• Panasonic Corporation (Japan)


• LG Electronics (South Korea)


• Helen of Troy Limited (U.S.)


• Best Water Technology Group (Austria)


• Kent RO Systems Ltd. (India)


• iSpring Water Systems LLC (U.S.)


• The 3M Company (U.S.)


• Honeywell International Inc. (Switzerland)


• General Electric Company (U.S.)

Key Industry Development

• January 2022 – Pentair launched an updated website “Pentair Water Solutions”. The move was focused on providing a range of innovative water solutions for issues associated with residential water treatment. These constituted contamination, taste, odor, and scaling.

Further Report Findings

• Asia Pacific water purifier market share is slated to depict notable growth over the study period. The rise is due to growing awareness regarding the spread of waterborne diseases.


• The North America market is anticipated to register appreciable expansion over the projected period. The upsurge is driven by the presence of water purifier manufacturers in the region.


• Based on product type, the market is subdivided into point-of-entry and point-of-use filters. The point-of-use filters segment is touted to depict a substantial upsurge throughout the analysis period. The expansion is due to high-quality water output.


• On the basis of category, the market is categorized into gravity filters, RO filters, UV filters, and others. The RO filters segment is poised to register considerable growth over the estimated period. The surge is impelled by the presence of excellent barriers.

Table of Segmentation