Water Purifier Market to Depict 7.5% CAGR from 2022 to 2029; Pentair Launched Pentair Water Solutions to Boost Portfolio

The global water purifier market size is expected to rise from USD 30.62 billion in 2022 to USD 50.66 billion by 2029. Expanding commercial and residential sectors have encouraged water purifier companies to invest in the portfolio. In September 2021, A.O. Smith launched a new under-the-counter water treatment unit with UV plus silver activated post-carbon technology in the India market. Leading companies are likely to roll out advanced purification technology and features with aesthetic appeal. According to the latest research report by Fortune Business Insights™ titled, “Water Purifier Market Size, Share & COVID-19 Impact Analysis, By Product Type (Point-of-use Filters {Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others} and Point-of-entry Filters), By Category (RO Filters, UV Filters, Gravity Filters, and Others), By Application (Residential and Light Commercial), and Regional Forecast, 2022-2029,” the market was valued at USD 22.85 billion in 2021. It is expected to observe 7.5% CAGR during the forecast period.

Pandemic-induced Supply Chain Disruptions to Redefine Global Landscape

The onslaught of the COVID-19 outbreak had a notable influence on the water filtration sector. The prevalence of lockdowns and shutdown of commercial enterprises did not augur well for the industry outlook. As tier 1, 2 and 3 distributors continue to invest in mitigation strategies, stakeholders are likely to increase their technology investments. Besides, robust government policies have augured well for the industry outlook. According to the WaterWorld Magazine, in 2020, around 60% of Water and Wastewater Equipment Manufacturers Association (WWEMA) representative members and around 44% of WWEMA manufacturing members took advantage of the federal Payroll Protection Program in the U.S.

Samsung Rolls Out Customizable Water Purification Units to Tap Markets

Prominent players are striving to boost their penetration in water purification technology with emphasis on advanced technologies, product development and acquisitions of small-scale manufacturers. In March 2021, Samsung rolled out an NSF-certified and customizable water purification unit with single or multiple faucets and hot-cold options. Amidst the stay-at-home trend, the company launched the product to further expand its portfolio in the South Korean market. In September 2021, Advent International inked a deal with Shapoorji Pallonji Group to purchase a 72% stake in Eureka Forbes Ltd. Organic and inorganic strategies are likely to foster water purifier market share during the forecast period.

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Focus on Taste and Flavor to Boost Water Purifiers Footfall

With the need for drinking clean water gaining prominence globally, industry players are likely to boost the industry outlook. Drinking clean water helps improve the digestive system, skin health, boost energy level, and minimize weight. Leading players have upped focus on enhancing the quality of water flavor and taste. Furthermore, the trend for smart purification has become pronounced across emerging and advanced economies. The popularity of smart technology-based purifiers will further encourage technology adoption, thereby fostering the water purifier market growth.

Leading Players to Inject Funds into Innovations to Expand Footfall

Stakeholders are well poised to focus on product launches, mergers & acquisitions, research and developments, geographical expansion, and technological advancements. The shifting global dynamics indicate well-established and emerging players would focus on innovations.

Key Industry Development

• January 2022: Pentair launched a new and updated website named ‘Pentair Water Solutions’ to offer a suite of innovative water solutions for residential water treatment problems including scaling, odor, taste, and contamination. Also, the website encompasses the solutions from recently acquired ‘Pelican Water Systems’.

List of the Companies Profiled in the Report

• A. O. Smith Corporation (U.S.)


•  Brita LP (U.S.)


•  Pentair PLC (U.S.)


• Culligan International Company (U.S.)


• Unilever PLC (U.K.)


•  Panasonic Corporation (Japan)


• LG Electronics (South Korea)


• Helen of Troy Limited (U.S.)


• Best Water Technology Group (Austria)


• Kent RO Systems Ltd. (India)


• iSpring Water Systems LLC (U.S.)


• The 3M Company (U.S.)


• Honeywell International Inc. (Switzerland)


• General Electric Company (U.S.)

Further Report Findings

• Based on category, the RO filters segment could contribute a notable share toward the global market owing to its tremendous barrier against harmful minerals.


• The Asia Pacific market size stood at USD 10.88 billion in 2021 and will grow with rising awareness about waterborne diseases across emerging economies.


• The Europe market forecast will be strong in the wake of the presence of leading companies across the U.K., France, and Germany.

Table of Segmentation