Water Purifier Market to Reach $47.53 Billion by 2028; Requisite for Iron-free Water to Favor Growth

The global water purifier market size is predicted to reach USD 47.53 billion by 2028. The growing proclivity towards clean water among the population can be an essential factor in promoting the growth of the market, mentioned in a report, titled “Water Purifier Market Size, Share & COVID-19 impact Analysis, By Product Type (Point-of-use Filters {Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others} and Point-of-entry Filters), By Category (RO Filters, UV Filters, Gravity Filters, and Others), By Application (Residential and Commercial) and Regional Forecast, 2021-2028” the market size stood at USD 27.51 billion in 2020 and is predicted to exhibit a CAGR of 7.2% between 2021 to 2028.

Panasonic Corporation to Expand its Water Purifier Business in Indonesia

Panasonic Corporation, a Japanese multinational electronics corporation announced that it is extending its central water purifier business for well water in Indonesia. The latest development of the company involves the deployment of devices to eliminate unnecessary iron and dirt from well water. The company intends to offer clean water for Indonesian people and enhance their daily lives. The expansion and intent of Panasonic in Indonesia will subsequently uplift the water purifier market share in the foreseeable future. The company’s aim to develop and produce innovative products to cater to the standards of people and the environment for water pumps will consequently encourage the healthy growth of the market. For instance, Panasonic launched a central water purifier that can remove iron uniquely and rapidly without disturbing the purification process. The prevalence of excessive iron and cloudiness in water will spur demand for this purifier during the forecast period. The growing improvement in oxidation treatment techniques for clean domestic water in residential sectors will propel the growth of the market. Moreover, the growing demand for low-cost, easily installable, and maintainable purifiers will promote the healthy growth of the market. The rising plans and proposals of organizations towards clean and safe water for society and households will subsequently support the growth of the market in the forthcoming years.

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High-Maintenance Cost of Filters to Confine Sales Proceedings

The maintenance of a water filter is imperative and requires replacement after a duration of time. The rising cognizance about the upkeep of filters among the population will restrict the adoption of these purifiers, which in turn will dampen the growth of the market. For instance, point-of-entry filters necessitate replacement after five to six years, however, point-of-use filters require replacement after six to twelve months. The high maintenance cost of water purification systems along with the replacement criteria for respective filters can act as a challenge for the water purifier market growth during the forecast period. Nonetheless, the latest technological advancement and ongoing R&D for the development of low maintenance water filters and purifier systems will essentially bode well for the market in the forthcoming years.

Adoption of Marketing Strategies by Key Players to Consolidate Structural Footprint

The market is presently dominated by the presence of major companies in the market. The adoption of various strategies by Key players along with high investment plans in research and development of advanced water purification products and technologies will consolidate the business. The eminent players are focused on a diversified product portfolio, supported by superior operational efficiency, and safe & novel technology development to remain at the forefront. The concentration on product development, acquisition, partnerships, collaborations, and enhanced product offerings will reinforce their position in the industry and spur opportunities for the emerging players.

The Report Lists the Key Players in the Market:

•  A. O. Smith Corporation (USA)


•  Brita LP (USA)


• Pentair PLC (USA)


•  Culligan International Company (USA)


• Unilever PLC (UK)


• Panasonic Corporation (Japan)


•  LG Electronics (South Korea)


• Helen of Troy Limited (USA)


• Best Water Technology Group (Austria)


• Kent RO Systems Ltd. (India)


• iSpring Water Systems LLC (USA)


• The 3M Company (USA)


• Honeywell International Inc. (Switzerland)


• General Electric Company (USA)


• Eureka Forbes Ltd. (India)

Further Report Findings:

• Regional Analysis: North America is likely to account for the largest share in the market during the forecast period owing to the presence of prominent players in the region. The growing adoption of water filters for clean drinking water will boost the growth in the region and augment demand for this type of purifier.


• Leading Segment: Gravity filters are predicted to hold the maximum share owing to the demand for its advantages to filter water from the upper compartment to the bottom compartment without any external force.

The Market is Segmented into: