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Mobile phone protective covers are mainly designed to provide support to cell phones. These covers hold a mobile phone properly or are often used as suitable accessories for different cell phones. The protective phone covers protect the phone against scratches and dirt and helps to increase the life span of phones. Therefore, the rising need to increase the lifetime of smartphones and protective cover to withstand protection from any damage is further likely to influence the global protective phone cover market positively.
The availability of a wide variety of covers with aesthetics coupled with an increasing fashion-conscious population triggers the demand for protective cases across the globe.
A wide range of features are now being incorporated into mobile phones, ranging from music streaming to gaming and photography, which has driven sales growth in recent years. In addition, stylish and well-furnished protective phone cases are increasing among the youth population since they usually like to spend on quality protective covers with advanced features to ensure little or no damage to their devices. Moreover, the e-commerce sector has played a crucial role in providing cheaper and protective covers, with various features, designs, and graphics, which is expected to drive market growth. Mobile devices are expected to see strong growth with business and consumer users across all demographics, thereby driving the protective phone cover growth. According to a mobile statistics report published by The Radicati Group, Inc, mobile phone users are expected to grow over 6.8 billion in 2019 and exceed 7.3 billion by year-end 2023.
Phone cases have a tendency to collect dust and dirt between the surface of the phone and the cover. When the phone covers are not cleaned, dust, dirt, and bacteria get accumulated inside the cover. Users prefer not to deal with such circumstances, which deteriorates the demand, thereby restraining the market growth. (Restraint changed)
Key Market Driver -
The growing number of smart phone users has uplifted the demand for protective phone covers which is likely to drive the market.
Key Market Restraint -
Protective phone cases usually collect dust and dirt inside the cover which may hinder growth for protective covers
Griffin Technology, Shenzhen Ipaky Electronic Co., Ltd; CG Mobile; Incipio, LLC; Amzer; MOKO; ZAGG Intellectual Property Holding Co., Inc.; Belkin International, Inc.; XtremeGuard are some of the prominent players functioning in the market.
The protective phone cover market is segmented into product type, price range, distribution channel, and geography.
Based on product type, the market is segmented into mobile pouches, hybrid cases, body gloves, and others. By product, the body glove segment is expected to hold the largest market share. The introduction of hard covers and sleek designs, coupled with advanced materials such as silicon, rubber, and thermoplastic, can deliver 360° protection and expand the segment's scope. In addition, manufacturers have been introducing multi-layered protective mobile covers that provide maximum protection. Also, the body gloves segment enables water-proof protection and has gained immense traction among users in the protective phone cover segment.
Based on price range, the market is segmented into low range, medium range, and high range. Among the price range segments, the mid-range segment is projected to register a comparatively higher growth rate than the other two segments, as adopting mid-range phones is higher among individuals. In addition, manufacturers like Apple, Griffin technology, and XtremeGuard introduce long-lasting protective covers with silicon exterior and microfiber lining, which is expected to gain a broader appeal among the customers. Furthermore, these robust cases protect the phone against bumps and scratches. Most users prefer mid-range pieces that cover all protection and come up with a warranty period of at least six months.
Based on the distribution channel, the market is segmented into online and retail outlets. The online segment is anticipated to witness rapid growth fueled by mobile phones and high-speed internet penetration. Furthermore, the introduction of innovative delivery options by vendors, such as same-day delivery, coupled with the growing penetration of e-commerce vendors in tier II and tier III cities, is expected to impact the market's growth positively. In addition, an increasing number of dedicated online retailers, such as Amazon, Flipkart, and eBay, are expected to assist market growth.
Asia Pacific (APAC) is expected to witness significant growth during the forecast period due to the increasing penetration of mobile phones and accessories among consumers. The expansion of regional smartphone brands such as ASUS, Xiaomi, Realme, etc., is gaining widespread usage among the population, which is anticipated to drive the regional growth for smartphone protective covers. Protective cover for smartphones is also expected to be driven by rapid urbanization and increasing population basically among the fashion-conscious millennials who are inclined to fashion trends, especially in Asian countries such as Korea, Japan, China, and India. Besides, the rising need to increase smartphones' lifetime and protect them from damage is further likely to influence regional growth in the forthcoming period.
The North American protective cases market is also anticipated to witness healthy growth due to many customized protective case makers in the region. Customers in North America prefer stylish and attractive protective cases. Also, the manufacturers are introducing rugged phone covers that support the durability of the phone. For instance, in Aug 2018, Pelican Products, Inc.'s high-performance cases for Samsung Galaxy Note9 were introduced to cover the smartphone's ultimate protection made from highly durable materials. Also, a higher inclination towards smartphones accessories and a strong distribution network are anticipated to strengthen the global protective phone cover market during the forecast period.
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