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The global protein hydrolysates market is expected to witness substantial growth owing to the rising demand for protein-based dietary supplements, and infant nutrition. Protein hydrolysates are mixtures of oligopeptides, polypeptides, and amino acids that are manufactured from protein sources using partial hydrolysis. Short-chain peptides from hydrolyzed proteins have higher nutritive value and can be utilized more effectively, thereby increasing their demand in sports nutrition.
The demand for protein hydrolysates in infant nutrition is increasing as they are easier to absorb and digest. In recent years, the demand for cost-effective, plant-derived protein hydrolysates has increased due to the rising popularity of plant-based products. Protein hydrolysates are a potential source of bioactive peptides. Various peptides having anti-microbial, anti-thrombotic, anti-hypertensive, anti-cancer, anti-oxidative, and other effects have been identified. Consuming protein hydrolysates containing these peptides can be helpful in the prevention of many diseases.
Key Market Driver -
Robust Demand for Protein Supplements
Key Market Restraint -
Availability of Alternatives such as Isolates and Concentrates
Protein hydrolysates have a strong demand among fitness enthusiasts for muscle development. Milk protein hydrolysates such as whey and casein hydrolysates enhance muscle growth and development. The growing promotional activities by fitness centers to increase the sales of protein hydrolysates containing supplements are expected to boost the growth of the market. The key manufacturing companies are focused on the development and launch of various products to meet the growing demand among fitness conscious consumers. For instance, in November 2016, Arla Foods launched four new varieties of whey protein hydrolysates which can be used to make a gel, powder, milky beverage and clear beverage.
The protein can be processed in three forms, protein concentrate, isolate and hydrolysates. The protein hydrolysates are the most expensive form. The lower cost of other forms such as concentrates and isolates is expected to act as a key restraint for the growth of the market.
The key players operating in the global protein hydrolysates market are Arla Foods, Glanbia PLC, Koninklijke DSM N.V., Abbott, Kerry Group PLC, Tate & Lyle PLC, Archer Daniels Midland Company, Danone Nutricia, Nestle S.A., Agrilife, and BRISK BIO.
The global protein hydrolysates market is segmented by type, application, and geography. Animal protein hydrolysates such as whey and casein are expected to witness strong growth in forthcoming years. Whey protein hydrolysates are mainly used in sports nutrition.
Based on the application, the dietary supplements segment is expected to witness the promising growth. The rising demand for protein-based supplements among fitness enthusiasts is expected to drive the growth of the protein hydrolysates in the sports nutrition segment. The leading companies are focused on the development of various products to meet the growing demand for whey proteins hydrolysates based supplements. For instance, in April 2019, Arla Foods launched a 100% whey hydrolysate solution for the formulation of sparkling protein waters. The product is fat and sugar-free.
Asia Pacific is expected to witness the robust growth of the market in the foreseeable years. The increase in per capita income in countries such as China and India is expected to increase the demand for high nutrition value, protein-rich foods. The increase in demand for protein hydrolysates in sports nutrition, animal nutrition and infant nutrition is expected to drive regional growth.
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North America is expected to witness the sturdy growth of the market. Along with sports nutrition, protein hydrolysates are also being used in infant nutrition in the US. Extensive research and development activities in North America are expected to boost the market in the region. A recent research conducted to study the effectiveness of protein hydrolysates in sports nutrition showed that protein hydrolysates containing di and tripeptides are superior to intact whole proteins in terms of energy storage in muscles.
Europe is expected to witness promising growth owing to the strong demand for plant-based protein solutions. The trend of consuming plant-based products due to rising animal concerns is driving the demand for plant-derived protein hydrolysates in Europe.
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