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The pulse ingredients market is majorly driven by increasing the food and beverage segment in the global market. The segment utilizes a huge quantity of pulse and pulse ingredients for various processed foods such as nutrition bars and other energy drinks. Pulses are the rich source of vitamins and minerals such as iron, zinc, and magnesium, result in various health benefits. The rising concern of health awareness and increasing urbanization among the consumers are influencing the global pulse ingredients market positively. It is expected that the demand for pulse ingredients will increase during the forecast year (2019-2026).
Consumers are more focused to consume natural and organic ingredients in their diet pattern. The rising demand for the ‘clean label’ products among the consumers is also increasing the demand for pulse ingredients. Pulse ingredients are created from the fractions of high-quality peas, chickpeas, and lentils without the use of chemicals and other additives. Consumers are influencing positively due to its various health benefits such as enhancing metabolic rate, controlling weight gain, and others.
Key Market Driver -
Increased Demand from its Applications such as Snack Foods and Extruded Food Products
Key Market Restraint -
High Price of Pulse Ingredients as Compared to Other Ingredients
Pulse ingredients are used in various food products and applications such as meals, soups, sauces, snacks, processed fish, egg products, bakery sector, and confectionery products. The manufacturers of pulse ingredients are utilizing this opportunity by catering to the demand from consumers.
The pulse flours are available in the market at high cost as compared to its other alternatives, such as wheat flour and rice flour which are derived from cereals. It is expected to create an impediment in the global pulse ingredients market.
The pulse ingredients market is highly competitive market include various prominent players and regional players in the global market, which include Ingredion Incorporated, Roquette Frères S.A., Emsland-Starke GmbH, The Scoular Company, AGT Food and Ingredients Inc., Cosucra Groupe Warcoing S.A., Vestkorn Milling A.S., and Dakota Dry Bean, Inc. The product comes under fast-moving consumer goods and hence, the manufacturers are focusing on building strong distribution channels.
The pulse flour is the leading segment among the product type, and it is expected to dominate the market in the upcoming years. These flours are available in the market with a different content level of starch and protein to meet the requirement from various applications such as the bakery and confectionery sector. The food manufactured by the pulse flour is highly nutritious and gluten-free for the consumers.
On the basis of applications, the food and beverage segment is accounted for the major share in the global pulse ingredients consumption. The different segments under food and beverages application along with the household consumption are utilizing the pulse ingredients for their food processing. It is expected to contribute a major share in the global pulse ingredients market by its wide range of applications.
North America is an emerging market for the pulse ingredients and it is expected to account for the largest share during forecast years. The convenience food sector is known to utilize a huge quantity of pulse ingredients. The demand for convenience food in the region is increasing. The modern convenience food has become popular in the region, owing to the busy lifestyle and the ageing population. Consumers are purchasing convenience food due to its convenient properties such as ease of use, long shelf life, and high nutritional value. Hence it is anticipated that the growth of pulse ingredients will increase in the region.
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Asia-Pacific is one of the biggest pulse producers in the world. India and China are witnessed as a major contributor to total pulse production in the region. According to India Pulse and Grain Association (IPGA), about 75% of chickpea and 38% of the lentil area falls in India. The availability of raw material for pulse ingredients is abundant in the country, which is majorly utilized by the pulse ingredients manufacturers.
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