PVC Cling Films Market Size, Share, and Industry Analysis By Thickness (Below 10 microns, 11 to 15 microns, and Above 15 microns), By Application (Food {Meat, Poultry, & Seafood, Fruits & Vegetables, Ready-to-eat Meals, Dairy Products, Others}, Personal Care & Cosmetics, Healthcare, and Others), and Regional Forecast till 2032

The global PVC cling films market is expanding owing to the rising demand from the healthcare sector and the surge in sustainable packaging trends. The cling films are essential in protecting food from microorganisms, moisture, light, and other external factors that may harm the food quality. The rising preference for packaged food, along with the growing need for hygienic food packaging, drives the market growth.

PVC Cling Films Market Driver

Increasing Utilization of PVC Cling Films in the Food Sector Boosts Market Growth

PVC cling films help keep food fresh and enhance its shelf life by providing a barrier that prevents air and microorganisms. It can help reduce food waste. The rising utilization of these films for fresh produce, seafood, meat & poultry, sweets, and others is majorly driving the market growth. PVC films also prevent food from drying out and helps retain its aroma and taste, boosting its demand in the food sector.

PVC Cling Films Market Restraint

Stringent Regulations on Food Safety May Hinder Market Growth

The rising global regulations on PVC cling film majorly hamper the market growth. Several food safety authorities and organizations have put forth regulations on plastic packaging and food packaging, which in turn is limiting the market expansion.

• The Food and Drug Administration (FDA) oversees its safety, assuring that the materials used are food-grade and not harmful when used. These standards help maintain public health and impart consumer confidence in utilizing PVC cling film for food storage.

PVC Cling Films Market Opportunity

Rising Product Demand from the Food Sector to Open New Avenues

The escalating demand for PVC cling films from the food service sector is a prime factor expected to offer growth opportunities. The major players in the food service sector, including cafés, hotels and restaurants, and fast-food chain outlets, are utilizing cling films to protect food safety, quality and freshness, generating lucrative growth opportunities.

• In April 2023, Wrapmaster, the ultimate chef wrap system, declared the expansion of its sustainable collection of a new compostable cling film. Wrapmaster compostable cling film does not compromise on quality and offers chefs an excellent general-purpose wrap that is highly biodegradable in home and industrial composting environments.

Segmentation

Key Insights

The report covers the following key insights:

• Recent Advancements in the PVC Cling Films Market
• Key Industry Trends
• Regulatory Landscape for the PVC Cling Films Market
• Key Industry Developments (Mergers, Acquisitions, and Partnerships)
• Impact of COVID-19 on the Market

Analysis by Thickness

Based on thickness, the market is fragmented into below 10 microns, 11 to 15 microns, and above 15 microns.

The 11 to 15 microns segment dominates the market. The range offers superior impact strength, wide operating window and high seal strength, ensuring it can match the performance of other micron films. They are also a cost-effective option through their extra roll length. The excellent cohesion strength offered by the 11 to 15-micron PVC cling films boosts their utilization in the healthcare, cosmetics, and food sectors, driving segmental growth.

Analysis by Application

On the basis of application, the market is categorized into food, personal care & cosmetics, healthcare, and others.

The food segment accounts for the largest market share and will grow significantly over the projected period. The PVC cling films are majorly utilized for packaging cooked food, fruits, dairy products, vegetables, and other food items. These cling films avoid food spoilage and expand shelf life and maintain food quality. Moreover, these films protect food products from moisture, microorganisms, and light, making them safe for human consumption, decreasing food wastage, and saving it from getting spoiled, boosting the segment growth.

Regional Analysis

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Asia Pacific is the dominating region of the global PVC cling films market. The region is likely to experience massive demand for cling films in the food, consumer goods, and healthcare sectors of emerging countries such as China, India, and Japan.

• According to the Ministry of Finance of the People's Republic of China, the total public expenditure on health care and hygiene rose by 17% in 2022 compared to 2021.
• The India Brand Equity Foundation stated that by 2025, India's processed food sector is estimated to reach USD 470 billion. According to the Union Budget for the financial year 2022-23, the Department of Food and Public Distribution set a budget of USD 27.82 billion for the significantly expanding food and beverage sector.

The rising health expenditures, along with the massive growth in the food sector, are boosting the usage of PVC cling films, driving the market development in the Asia Pacific region.

North America is the second-dominating region of the global market. The food industry in the U.S. is one of the largest in the world with a high demand for cling films, which enhances the regional market growth.

Europe is the third-leading region and will experience significant growth over the upcoming years. These cling films are utilized to protect laptops, keyboards, and other devices from dirt and dust when not in use and are used as a screen protector for mobile screens, further driving the market growth.

The Middle East and Africa regions will witness moderate growth over the forthcoming years. The growth can be majorly attributed to the growing demand from the food and construction sectors. The PVC cling films are used to prevent the paint rollers from drying out by wrapping the wet paint rollers in the films, boosting the market expansion.

Key Players Covered

The global PVC cling films market is fragmented, with the presence of a large number of group and standalone providers.

The report includes the profiles of the following key players:

• Berry Global, Inc. (U.S.)
• Klöckner Pentaplast Group (Germany)
• NadiPack (Iran)
• Nanjing Jinhuigu Industrial Co., Ltd. (China)
• Pactiv LLC (U.S.)
• Nan Ya Plastics Corporation (China)
• Intertape Polymer Group Inc. (U.S.)
• Anchor Packaging (U.S.)
• Pragya Flexifilm Industries (India)
• Tilak Polypack Private Limited (India)

Key Industry Developments

• In November 2023, Berry Global introduced a new version of its Omni Xtra cling film for meat and poultry, fruit and vegetables, deli and bakery products applications. It offers a high-performance substitute for polyvinyl chloride (PVC) cling films. It also provides users significant sustainability advantages, comprising compliance with the estimated requirements of the forthcoming EU Packaging and Packaging Waste Regulations (PPWR) and Extended Producer Responsibility (EPR).
• In July 2020, Dow and one of the global leading plastic stretch cling film manufacturers, Thong Guan, declared the launch of a new range of bio-based polyethylene in the Asia Pacific. It marks a milestone in the region’s commercialization of plastics developed from renewable feedstock, allowing industry manufacturers to design high-performance plastics while decreasing the carbon footprint.