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The global red berries market is driven by the increasing use of red berries in nutraceuticals, snacks preparation, and dairy processing industry, such as yogurt, flavored milk, and others. For instance, in June 2018, Biotiful Dairy Ltd. launched strawberry flavored kefir (a fermented milk drink with sour taste). The addition of red berries in a processed food product can improve the taste, appearance, and mouthfeel of the final food product.
The increasing use of dried red berries as a food inclusion owing to its health benefits and refreshing taste is expected to drive the global red berries market. For instance, in April 2019, Fox’s Biscuits, British biscuit manufacturer, expanded its cookie range with raspberry and hazelnut inclusion.
Key Market Driver -
Increasing Demand from Beverage Industry
Key Market Restraint -
Lower Shelf-Life of the Product
The increasing demand for red berries from the beverage industry as a flavoring agent is expected to boost the growth of the global red berry market. For example, in November 2018, AB InBev, one of the world's largest brewer, introduced bud light seltzer in the strawberry variant. The increasing popularity of red berry juices among consumers is anticipated to boost the demand for red berries in juice concentrate manufacturing industry. The rising health awareness and concerns among consumers are projected to increase the demand for food products containing organic red berries.
Red berries such as strawberry and red raspberry are highly perishable. The consequences of tenderness and susceptibility to mechanical damage, physical deterioration, water loss, and fungi spoilage are expected to hamper the growth of the global red berries market.
The prominent players operating in the global red berries market include Berryhill Foods Inc., Dohler Group SE, Fruit d'Or, Hortex Group, Kerr Concentrates Inc., Maberry & Maberry Berry Associates, Ocean Spray Cranberry Inc., SunOpta, Inc., Townsend Farms, Inc., Pacific Coast Fruit Products Ltd., and others.
The use of strawberries in the food and beverage industry, among other red berries, is anticipated to witness sturdy growth in the global red berries market. The unique taste and mouthfeel of the strawberry is highly desirable among consumers. The prominent food franchise such as Starbucks and MacDonald are launching beverages, including strawberry, which is expected to boost the demand for strawberry in the global red berries market. For instance, in July 2019, Starbucks added Strawberry Donut and Cookies and Cream Frappuccinos in the U.K. menu. The increasing use of grapes pomace in winemaking is expected to boost the demand for grapes in the alcoholic beverage industry.
The puree form is anticipated to witness sturdy growth in the global red berries market. The low maintenance cost of red berries puree over frozen red berries is a major driving factor for red berries puree high demand. Moreover, the puree can retain the taste and aroma of the red berries that is projected to boost the demand for puree of red berries. The demand for red berries present in powder form is expected to grow during the foreseeable years owing to its benefits such as long shelf life and secure handling.
The organic red berries are projected to witness robust growth in their demand in the forthcoming years attributed to the high health benefits associated with organic products consumption. Furthermore, the escalating consumer preference towards red berries taste and flavor is expected to boost the demand for red berries in the processed food industry. Bakery and Confectionary segment is expected to witness robust growth in the global red berries market. The increasing use of red berries as a flavoring agent in confectionery is projected to drive the global red berries market. For instance, in October 2019, Britannia Industries Ltd. launched a Strawberry variant for one of their most popular brand – Britannia Little Hearts.
The rising innovation in the food industry and food processing technology is anticipated to drive the growth of the red berries market in North America and Europe. The prominent companies such as Berryhill Foods Inc., Hortex Group, and others present in North America and Europe are focused on acquisition, merger and a joint venture to straighten their position in the global red berries market. For instance, Ocean Spray Cranberries partnered with Plug and Play to accelerate market opportunities. The escalating consumer preferences for tasty and healthy processed food products are responsible for the growth of the red berries market within the aforementioned regions.
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The growing food processing industry and increasing per capita income will drive the red berries market in Asia Pacific. Increasing disposable income and popularity of healthy snaking instead of fatty food is projected to contribute in the growth of red berries market in this region. The increasing adoption of red berries by jam and jelly manufacturers as a major flavoring agent is projected to further boost the demand for red berries across the regional market of Asia Pacific.
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