Reusable Menstrual Products Market Size, Share, and Industry Analysis, By Type (Sanitary Napkins/Pads, Period Underwear, Menstrual Cups, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Drug Stores, Online Stores, and Others), and Regional Forecast, 2025-2032

Reusable menstrual products are washable & reusable and made using eco-friendly materials. Increasing health concerns among women and the increasing number of working women worldwide boost product demand. According to UN (United Nations) Women, a government agency, in 2023, over two women worldwide menstruated every month.

The growing number of eco-conscious consumers and rising environmental awareness among individuals across countries fuel market growth. In addition, eco-conscious consumers usually prefer products made using sustainable and eco-friendly materials. Furthermore, several key industry participants are focusing on launching new products made using environmentally friendly products. For instance, in October 2022, HealthFab, an India-based feminine hygiene company, launched its new reusable period panty, GoPadFree Ultra. According to the company, the new period panty is fully washable & reusable for at least 24 months and made using Oeko-Tex cotton fiber.

The rising number of government initiatives promoting menstrual awareness among women and adolescent girls worldwide propels market growth. Furthermore, increasing the availability of products with innovative features, such as leakproof, moisture-wicking, and high absorption, boosts product demand. Several prominent market players are launching new products with innovative features. For instance,

In April 2024, Thinx, a U.S.-based menstruation & incontinence products company, launched its new LeakSafe Barrier technology across all its products. According to the company, the new technology can provide up to 12-hour leakproof protection.

In October 2023, Diva International Inc., a U.S.-based menstrual care products company, launched its new reusable period underwear. According to the company, the new product features moisture-wicking DryTec technology and 4-way stretch fabric.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the overall reusable menstrual products industry.
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements

Analysis by Type

Based on type, the global reusable menstrual products market is segmented into sanitary napkins/pads, period underwear, menstrual cups, and others. The sanitary napkins/pads segment is anticipated to dominate the market owing to the wide availability of products and increased hygiene & health awareness among women worldwide.

The menstrual cups segment is also expected to grow steadily over the forecast period owing to the increasing availability of eco-friendly products and the growing popularity of menstrual cups among women across countries. Furthermore, various prominent international players are launching new products. For instance, in March 2021, Essity, a Sweden-based health & hygiene company, launched its new reusable menstrual cup, Libresse V-Cup, in Denmark, Finland, Norway, and Sweden. According to the company, the new reusable cups are made using 100% soft medical-grade silicone.

The period underwear segment is expected to grow significantly in the coming years due to increasing product availability and awareness among women. Several major market players focus on new product launches to diversify their portfolios. For instance, in January 2021, Essity, a Sweden-based health & hygiene company, launched its new range of washable absorbent underwear, Intimawear, under its three brands: Libresse, Bodyform, and Nana.

Analysis by Distribution Channel

Based on distribution channel, the global reusable menstrual products market is divided into hypermarkets/supermarkets, drug stores, online stores, and others. The hypermarkets/supermarkets held a major market share in 2023. Women usually prefer to buy their hygiene products in bulk at these stores with huge discounts. Hypermarkets/supermarkets offering attractive offers attract consumers looking for menstrual periods, especially budget-conscious consumers. In addition, the availability of various brands under one roof allows individuals to compare products, thus fueling the segment's growth.

Several major industry participants are focusing on launching products through hypermarkets/supermarkets. For instance, in May 2022, Proof, a U.S.-based feminine hygiene company, launched its reusable period products in over 4,000 Walmart stores, a U.S.-based chain of hypermarkets.

The online stores/e-commerce segment is expected to grow significantly throughout the forecast period owing to the increasing number of e-commerce platforms and brand websites offering a wide range of products with exclusive offers & discounts and the rising trend of online shopping among individuals worldwide.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific is anticipated to lead the market during the forecast period due to the rising women population and growing disposable income across China, India, & Japan. Moreover, the rising product awareness among women in rural areas and the increasing number of working women across countries fuel the market growth across the region.

North America is expected to grow significantly throughout the forecast period due to prominent players, rising disposable income, increased product awareness, and the high number of working women. Furthermore, several key market participants are launching new products to diversify their regional portfolios. For instance, in March 2023, Fillow, a Chicago, U.S.-based menstrual products company, launched its new reusable period disc.

Key Players Covered

The report includes the profiles of key players, such as Thinx, Essity, Diva International Inc., Eco Femme, Saalt, AllMatters, Fabpad, Shecup, and Pee Safe.

Key Industry Developments

• October 2022: Diva International Inc., a U.S.-based menstrual care products company, launched its new range of menstrual discs, Diva Disc. According to the company, the new disc features Leakproof Shield technology that prevents mid-wear leaks and messy removal.
• July 2022: Essity, a Sweden-based health & hygiene company, acquired Knix Wear, a Canada-based leakproof intimate apparel company, to strengthen its presence in the leakproof apparel market and expand its portfolio of intimate hygiene, including feminine care and incontinence products.