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Roasted grains are major potential crops utilized for producing various products such as alcoholic beverages, snacks, and also in animal feed. Roasted grain ingredients such as rye, barley, wheat, rice and others are incorporated in various processed foods such as bakery and confectionery. The roasted grains are a rich source of fibre, proteins, antioxidants and minerals. Further, many roasted grain ingredients manufacturers are launching new organic and non-GMO products due to the growing consumer demands for such products, which aids its market growth.
The increase in demand of ready-to-eat snacks and food among the consumers has positively influenced the roasted grain ingredients market. Roasted grain snacks are widely being consumed by the consumers as it’s a healthy alternative to other fried snacks due to its nutritious and low-fat content. The rising vegan trend has led to the utilization of roasted grains for producing plant-based meat products which have gain attraction among the consumers. This has thus, positively impacted the roasted grain ingredients market growth.
The roasted grains offer different tastes, texture, and enhance the flavour of the beer, which has risen its demand among the craft brewers. Craft brewing in recent years has gained popularity among the consumers which has contributed in the roasted grain ingredients sales performance. The wide utilization of roasted grains as ingredients for producing alcoholic beverages such as whiskey, vodka, and gin is one of the major factors that has driven its market growth. According to a new article published in the Lancet, the world alcohol consumption rate has increased by 70% between 1990 and 2017. The rise in global alcohol consumption has positively impacted the roasted grains market growth.
Key Market Driver -
Wide Utilization of Roasted Grains for Producing Alcoholic Beverages
Key Market Restraint -
Microbial Contamination Affecting the Product Quality
The presence of a myriad of contaminants naturally present in the food grains that can be potentially harmful on being consumed. Many contaminants such as heavy metal and mycotoxins hamper the quality of the roasted grains, which in turn negatively affect its market growth. The chemical pesticides and herbicides used for cultivating these grains still remain in trace amounts in them and can still persist even on being roasted, thus it restraints the market growth.
The key companies operating in the global roasted grain ingredients market are, Briess Malt & Ingredients Co., Muntons Malted Ingredients Inc., Palatia Malz GmbH, Cargill, Incorporated, SunOpta Inc., AgMotion, Inc., Stone Mill, LLC, Proximity Malt, Rahr Malting Company and Castle Malting S.A.
The roasted grain ingredients market is segmented by type, category, application, and geography. The wheat and barley roasted grain type is accounted for holding a major share in the market due to its wide utility in various processed foods. The organic roasted grain segment is leading due to the rising consumer inclination towards organic food products due to their perceived health benefits. The organic products are free from any artificial fertilizers and pesticides and hence, are comparatively healthy than the conventional variants.
The food and beverage application sector is accounted for holding a major share, followed by animal feed. The alcoholic beverages is leading the food and beverage segment due to the increase in consumption of beer and whiskey by the consumers. The confectionery segment is also gaining traction from the consumers across the globe due to the broad incorporation of roasted grains in chocolates and granola bars for enhancing their nutritional properties and taste.
Asia Pacific region is the fastest-growing market for roasted grain ingredients due to the increase in the per capita food consumption and expenditure in the region. The rapid urbanization and increase in disposable income of the consumers are attributable for the market growth. The increase in consumption of alcoholic beverages in the region is also contributed in the regional roasted grain ingredients market growth.
North America is observing significant growth in the roasted grain ingredients market due to the rising vegan trend among the consumers that have shifted their preferences towards plant-based snacks. The rise in the working population and the fast-paced lifestyle of the consumers has increased the consumption rate of ready-to-eat food products. Moreover, the manufacturers are launching new roasted grain-based snacks and meals in the region which further propels its regional market growth.
Europe is expected to witness substantial growth in the upcoming years due to the presence of countries such as Germany and France which are among the largest producer of wheat and barley in the world. The raw material abundance in the region for producing roasted grain ingredients drives its regional market. Further, the strong product supply chain in the region makes easy product availability to the consumers which support its regional market growth.
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