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The roasted wheat market is witnessing a significant growth owing to the wide consumption of convenience foods worldwide. Wheat is among the major crops utilized for producing various products such as alcoholic beverages, bakery products, desserts, and others. Roasted wheat is also used in animal feed as it enhances digestibility along with increasing the nutrient levels in the grains which leads to an increase in milk production. The roasted wheat is a rich source of fibre, vitamins, antioxidants, and minerals. The roasted wheat is growing popular among the convenience food manufacturers and are introducing new products to suffice the growing demands for tastier and healthier snacks, which fuels its market growth.
The rise in demand for healthy ready-to-eat snacks and convenience foods among the consumers has positively influenced the roasted wheat market. Roasted wheat snacks are widely consumed by the consumers especially, the fitness enthusiast as it’s a healthy alternative to other fried snacks due to its nutritious and low-fat content. The rise in the vegan trend has further spurred the utilization of roasted wheat as a meat substitute which has positively aided the market growth.
The demand for roasted snacks has increased in recent years due to the growing awareness among the consumers regarding the negative health effects associated with consuming high-calorie snacks and other food products. Roasting the wheat enhances the flavor and texture of the finished end products. The roasted wheat products are widely utilized in various multigrain processed foods as it is highly nutritious and offers several health benefits. The roasted wheat is also widely used to produce alcoholic beverages such as beer and whiskey. Thus, these factors cumulatively aid in market growth.
Key Market Driver -
Increasing Demand for Roasted Snacks
Key Market Restraint -
Fluctuations in the Raw Material Prices
The fluctuations in the raw material prices for producing roasted wheat is a crucial factor that hampers its market growth. Wheat is cultivated abundantly in countries such as the U.S., India, France, and Germany and is then exported to other regions which increases the overall price of the products due to the transportation charges and taxes. Further, the lower price of extruded snacks and its wide availability along with its established consumer base in many emerging economies has restrained its market growth.
The key companies operating in the global roasted wheat market are, Barley Agro Foods Pvt. Ltd., Castle Malting, Interquell GmbH, Thomas Fawcett & Sons Ltd., Simpsons Malt, The Swaen, Muntons plc, Grain Basket Foods, Nikky Traders, and Pioneer Non Fried Foods Pvt. Ltd.
The roasted wheat market is segmented by form, category, application, and geography. The flour form segment accounts to hold the major share in the market due to its wide utility in preparing dough for bread. The roasted wheat flour is also used for making seitan, a popular began protein source often consumed as a meat substitute. Organic roasted wheat is leading as it is widely preferred over conventional variants as it is considered to be healthier. Organic food products are perceived to have many health benefits as they are grown without utilizing any synthetic or artificial fertilizers and pesticides.
The food and beverage application sector is holding a major share in the market. The bakery segment is leading due to the extensive utilization of roasted wheat flour for making cookies, biscuits, and sweet dishes. The roasted wheat is also used for beer production as it enhances its flavor, texture, and mouthfeel.
North America is observing robust growth in the roasted wheat market due to the presence of major wheat-producing countries, the U.S.in the region. The abundance of raw material aids in the large production of roasted wheat products. Further, the strong product supply chain in the region facilitates the availability of raw material to the various end-user industries. The rise in the working population and the fast-paced lifestyle of the consumers has increased the consumption rate of ready-to-eat food products. These factors aid in the regional market growth of roasted wheat.
Europe is expected to witness significant growth in the foreseeable years due to the shifting consumer preferences towards plant-based food products. The rise in the vegan trend has further supported the demand growth of roasted wheat as it is widely consumed as a meat substitute. Further, the presence of established bakery industry in the region fuels market growth.
Asia Pacific region is anticipated to observe a substantial growth in the upcoming years due to the rapid increase in the population. The rapid urbanization and wide acceptance of westernized culture coupled with the increase in disposable income of the consumers are attributable to market growth. Many multinational manufacturers are setting up their production plants in the region due to the presence of potential markets such as India and China. The easy availability of raw material along with manpower has also contributed to the regional growth of the roasted wheat market.
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