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The gradual shift from manual to automated power tools for gardening and landscaping activities is revolutionizing the gardening tools industry. In such a scenario, the market for robotic land mowers is gaining impetus owing to the growing number of commercial spaces, public parks, and lawn areas across various geographies. Also, consumer inclination towards energy-efficient systems, rising labor costs, and rising expenditure on backyard beautification is contributing to the market growth. Besides, the emergence of intuitive technologies embedded in land mowers mainly smart mapping, the internet of things, artificial intelligence, augmented reality, smart sensors, and others are improving aesthetic appeal through landscaping. For instance, Husqvarna Group launched an autonomous AI-enabled robotic mower with all-wheel drive and smart home connectivity. Apart from innovation, major manufacturers are focusing on adopting various marketing strategies such as mergers & acquisitions, joint ventures, collaborating with regional players to refine their unique value proposition in order to achieve a strong market presence. For instance, in May 2017, Subsidiary Of MTD Products Inc entered into a commercial agreement with F. Robotics Acquisitions Ltd to employ this progressive technology under MTD's brands across Europe and North America region. Also, it will strengthen MTD’s broader power equipment portfolio and extensive global network of dealers. However, the outbreak of the COVID-19 pandemic has a moderate impact on the robotic land mowers market. The parts, accessories of mowers facing dramatic disruption owing complex global supply chain centered mostly around China. Nevertheless, key vendors store sufficient inventories of lawnmowers and related accessories due to which the market in the United States and other major countries witnessing stable demand in gardening machinery.
Key Market Driver -
• Evolution of various technologies embedded in land mowers • Rising labor cost across the globe is driving the market
Key Market Restraint -
• High upfront costs at initial stage is hindering market growth
Some of the key competitors in the robotic land mowers market include Husqvarna Group., MTD Products Inc, STIGA S.p.A., Robert Bosch Power Tools GmbH, Future Gen Robotics, iRobot Corporation., Mamibot Manufacturing USA, Turflynx, YAMABIKO, LINEATIELLE s.r.l., Alfred Kärcher SE & Co. KG and others.
Europe holds the highest share in the robotic land mowers market owing to the presence of major manufacturers operating in this business segment, rising construction activities further fuelling landscaping services, and others. Also, high research and development activities conducted by key vendors to make its products cost-competitive and technologically upgraded are influencing the market growth.
North America and Asia Pacific region is anticipated to grow at a higher rate in the coming years owing to the presence of organized and unorganized players operating majorly in China, South Korea, India, and other countries. Further, rising concerns of people across North America region towards lawn terrain and landscaping activities, rising labor costs, and high penetration of robotic solutions in this region are likely to drive the market.
The adoption of robotic land mowers across Middle East and Africa and Latin America region is anticipated to show moderate growth owing to rising commercial and residential projects, a notable rise in consumer interest in gardening activities, and others.
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By Lawn Size (in ACRES)
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