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The food manufacturing industry is emerging and becoming more competitive across the globe. The eating habits of consumers have become more varied and experimental, as they have a wide range of eating options to choose. The consumption trend of salad is rising along with the healthy diet pattern in the world. Salad dressing is a condiment used for enhancing the texture and taste of the salad. It includes mayonnaise, cheese, nuts, cream, sauces, and other condiments to enhance the quality of salad food. The collection of salad dressings material in the packaged form are available in most of the markets.
The rising popularity of ethnic food and taste among the consumers is encouraging the salad and salad dressings consumption among the consumers. Consumers are more attracted to new ethnic flavour trends such as Japanese, Thai, and Chinese foods, which utilise the huge quantity of salad dressings to serve. Apart from the evolving food and eating habits of consumers, they are more influenced positively due to its health and nutritional benefits. The rising trend of salad and salad dressings is expected to increase its popularity in the global salad dressings market.
Key Market Driver -
Growing Westernization and Rising Trend of Healthy and Tasty Foods
Key Market Restraint -
Unawareness of Salad and Salad Dressings Products and Lack of Product Penetration in the Market
Westernisation in food eating habits among the consumers has given a boost in the popularity of salad and salad consumption. Consumers are now looking for more innovative and healthy food to include in their daily diet. They are adapting the recipe to prepare the salad in house only. The factors such as convenience, affordability and innovative food preparation are the reason for their shift from restaurants and cuisines to household consumption of salad and salad dressings.
Most of the consumers in various countries are not aware of the ethnic foods and authentic food flavours, which does not attain their contribution to salad dressings consumption in their diet. It is expected to create an impediment in the growth of the salad dressings market.
The salad dressings market is emerging due to westernisation and urbanisation among the consumers. Manufacturers are actively building their business strategies to improve their product quality and reach in the market. Some of the major key players that are operating in the global salad dressings market include The Kraft Heinz Company, Campbell Soup Company, McCormick & Company, Unilever Food Solutions, Inc., Remia C.V., Southeastern Mills, Inc., The French's Food Company LLC, and Huy Fong Foods, Inc.
Among the product type, ketchup and sauce are dominating the salad dressings market across the globe. The raw material which is majorly used in salad dressings is tomato, herbs, chillies, and others. The availability of such raw materials is abundant across the world to manufacture sauce and ketchup. Sauce and ketchup are the ingredients that add taste, moisture, and an authentic flavour which makes the salad more sensory and tasty. Gourmet Salt is the another segment which is used in the salad dressings, to enhance the taste and flavour.
Supermarkets/Hypermarkets are emerging as the primary point of purchase for consumers. The offers and schemes on various products are attracting consumers to purchase from supermarkets/hypermarkets. The separate shelves and divisions of products make it convenient for finding the products. Online and e-commerce platform is also new and emerging technology in trend to purchase products followed by convenient stores and speciality stores.
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North America is emerging with a huge potential for the salad dressing market. In the U.S., the consumers are shifting their preferences towards healthy food, rather than the inclusion of artificial flavourings, which has created an opportunity for the processed food manufacturers in the market. The salad dressing market is rapidly evolving and developing mainly due to the inclusion of natural and organic ingredients in their daily diet. The rising demand for the ethnic and authentic food in the country is expected to increase in demand for salad dressings market.
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