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Sandals are the most common type of footwear that consists of a narrow thong that generally passes between the first & second toe and an arch of the foot or around the ankle. Rising consumer demand for comfortable & fashionable foot wearable is driving the growth of the market. Companies consider producing a wide variety of sandals such as flip-top, wedge, flats, and others based on their usage for the different types of daily activities such as sports, fashion, travel, etc.
Nowadays, manufacturers are keenly focusing on developing innovative & custom footwear products including sandals, shoes, socks, sleepers, etc. to attract the consumers towards such foot wearable. For instance, in April 2019, NINA SHOES, launched daybreak, a highly crafted and fashionable, perfect festival season collection of vegan shoes and intensely hued footbed sandals. Growing footwear trends of developing eco-friendly footwear products result in the demand for sustainable sandals.
Rising consumer preferences towards wearing branded sandals as well as the rising disposable income of the people are expected to drive the market growth. Additionally, the growing leisure activities across the globe are further propelling the demand for casual wearable. Growing infrastructural facilities related to the shopping malls and convenience stores is further likely to support the consumption of the footwear and thereby drive the market expansion. According to the data presented by the Retail Council Association of Canada, as of 2018, there were more than 144,000 retail stores in Canada and the overall retail revenue figure has grown by 1.77% in 2018 as compared to that of 2017.
Moreover, the strong presence of the footwear e-commerce stores such as ajio.com, aliexpress.com, zappos.com, and others as well as the rising number of online shoppers is further driving revenue generation from online stores. Introduction of the different coloured and shape of the sandals by the prominent companies in their shops or partner stores attract the consumers towards purchasing such sandals and help in the growth of the market.
However, the large presence of the companies involved in the provision of counterfeit footwear products is anticipated to hamper the market growth. Additionally, rising consumer preferences to stay at their home for infection control purposes during the COVID-19 outbreak has temporarily impacted the revenues from the sandal wears.
Key Market Driver -
Rising consumer preferences toward luxury footwear is expected to drive market growth.
Key Market Restraint -
Wide availability of counterfeit products is anticipated to restrain market growth.
The key companies operating in the global sandals market are, Relaxo Footwears Limited, Adidas AG, Nike Inc., Woodland Worldwide, Clarks Future Footwear Pvt. Ltd., Blowfish Shoes, Dream Pair Shoes, DECKERS BRANDS, Northside USA, Dockers Shoes Genesco Inc., Hermes International S.A., Prada S.P.A., and many others.
The global sandals market is segmented based on type, distribution channel, and geography. By type, the market is segmented into the men’s segment and the women’s segment. Men’s segment is further segmented into floaters, loafers, single straps, and others. Women’s segment is further segmented into flats, heels, and others. The women segment is expected to hold a major share of the market owing to the wide availability of the variety of sandal wearable brands such as Sparx, Metro, AMI Clubwear, and many others under the women segment. Besides this, women are more likely to shop high-cost fashionable products as they are more concerned about their physical appearance and lookup.
Flats sub-segment under the women segment is expected to hold a major share as flats are more efficient in providing comfort to the feet as compared to that of heels. Additionally, the growing consequences of the heel pains due to the usage of the high heel footwear for the longer duration is a major reason which is more likely to limit the heel segment’s revenues over the forecast period.
Based on the distribution channel, the sandals market is segmented into hypermarkets & supermarkets, specialty stores, online stores, and others. The specialty stores segment is expected to hold a major position in the global sandal market owing to the wide availability of the variety of the branded footwear products in the specialty stores. Additionally, consumers can physically touch and compare the various sandals during their purchasing activity at the specialty footwear stores which act as a prominent reason for the segmental growth.
By geography, the global sandals market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The largest share of the North American market is attributed to the large import of the footwear products in countries such as Canada and Mexico that has supported the sandal consumption in the region. According to the data presented by Portuguese Footwear, Components, and Leather Goods Manufacturers Association, as of 2019, footwear imports into Mexico from Brazil increased to 74.4% from 62.5% in 2018.
Additionally, growing consumer spending for the various footwear products in the region is propelling the growth of the market in the region. According to the estimated statistics presented by Footwear Distributors & Retailers of America, U.S. personal spending for the footwear items has spiked by 5.7% by the end of December 2019 as compared to that of November 2019.
Asia Pacific region is projected to be the fastest-growing market owing to the increasing consumption volume of the footwear products among the population in countries such as China, India, Vietnam, and Indonesia which will result in the growth of the market. According to the annual report 2018-19, published by the Department of Commerce Government of India, as of March 2018, consumption of the leather-based footwear in India is increased by18.26% over to that of 2017.
Additionally, the rising number of middle-class populations in countries such as India, and Bangladesh has resulted in the increasing consumption of sandals in the region. According to the data presented by the Asia Development Organisation, as of 2018, the consumption volume of the footwear in Bangladesh has increased to 30 million pairs per year due to the rapidly growing number of middle-class populations in the country.
South America region is expected to grow at a considerable rate owing to the increasing consumption and imports of the footwear pairs in countries such as Brazil and Peru. According to the Brazilian Footwear Industry Association, as of 2019, nearly 33 million population in Peru consumed more than 116 million pairs of footwear.
Adequate production capabilities of the footwear in the countries such as Brazil and Argentina are further supporting the consumption rate of the sandals in the region. According to the data released by the Central Leather Research Institute Organisation, as of 2018, Brazil accounted for 3.9% of the worldwide footwear pair production.
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