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The global savoury biscuits market is witnessing robust growth due to consumers increasing demand for tasty and flavourful healthy snacking options. The availability of savoury biscuits in various shapes, textures, ethnic flavours and natural ingredients are drawing consumers attention. The consumers are becoming health conscious which has led to the incorporation of gluten-free, high-fibre, and low-fat ingredients in the savoury biscuits. The manufacturers are also focusing on producing innovative varieties of savoury biscuits that are healthy and palatable owing to the rising consumers demand. For instance, In January 2018, Prewett’s, a subsidiary of Northumbrian Fine Foods, launched Mini’s – gluten-free and baked, cheese flavoured savoury biscuits in the market.
The demands for healthy indulgences are increasing around the globe and this has led to an increase in consumption of savoury biscuits. The savoury biscuits are easy to consume, widely available, and has a high nutritional value. The demand for savoury biscuits is also increasing due to the rising trend among the consumers for on-the-go food. Further, the fast-paced lifestyle, less time spared in food preparation and an increase in demand for convenience snacking, are the factors driving the global savoury biscuits market.
The changing consumer preferences towards healthy snacking has driven the savoury biscuits market. The availability of various savoury biscuits, incorporated with nutritious ingredients such as oats, barley, millets, and others are driving its market. The manufacturers are reducing the fat and sugar content in the savoury biscuits in order to produce a healthy alternative to conventional biscuits owing to the consumers rising health-consciousness. For instance, in February 2020, McVitie’s, a core brand of Pladis Foods Ltd. announced the slashing down of sugar content by about 10% in their biscuits product range without compromising with the taste.
Key Market Driver -
Increasing Preference for Healthy Convenience Foods and Snacks
Key Market Restraint -
High Price of Savoury Biscuits
The price of savoury biscuits is comparatively higher than the regular snacking biscuits which is hampering its market growth. The emerging economies where the consumers are price-conscious, they prefer the regular snacking biscuits over the savoury biscuits due to its easier availability and established market presence.
The key companies operating in the global savoury biscuits market are, Mondelēz International, Parle Products Pvt. Ltd., Britannia Industries Ltd., Pladis Foods Limited, Roma Food Products, Sapidum d.o.o., Limagrain Ingredients, Kellogg Company, General Mills, Inc., PepsiCo, and Kambley SA.
The gluten-free variant of savoury biscuits is witnessing a significant growth owing to the consumers' inclination towards healthy snacking products.
Wheat is the leading, as it is widely utilized for manufacturing savoury biscuits. The abundant availability and ease of formulation of wheat is aiding in its market growth. The savoury biscuits produced using multigrain ingredients is becoming widely popular among the consumers as they are highly nutritious and contain high fibre which is helpful in weight management.
The savoury biscuits market has witnessed a significant demand across the convenience stores. The store provides a wide range of savoury biscuits in different flavours, shapes, brand and price range at a single platform. The purchasing convenience and easy accessibility are enticing consumers to purchase from convenience stores. The hypermarkets and supermarkets are rapidly growing distribution channel as they offer attractive discounts on bulk-purchasing and the presence of distinct product aisle, which eases the consumers buying experience.
North America is one of the leading markets owing to the increasing consumers demand for savoury biscuits. The rising trend of healthy snacking especially among the working-class population in the U.S. and Canada is driving the savoury biscuits market. The shifting consumer preference towards savoury biscuits owing to its better appeal, taste, and convenience is driving its regional market growth.
Europe is witnessing significant growth in the savoury biscuits market. The consumers in the region are becoming health conscious and are opting for nutrient-rich snacks. The manufacturers are utilizing nutritious ingredients such as whole wheat, oats, barley, and others for producing savoury biscuits. The presence of some prominent players in the region such as Europe Snacks and Sapidum are also aiding in the growth of regional savoury biscuits market.
Asia Pacific is anticipated to witness significant growth in the foreseeable years. The demand for savoury biscuits in countries such as India and Japan are increasing which has aided in driving its market. The rise in demand for savoury biscuits as healthy alternative to sweet snacks have driven its market. The manufacturers are introducing new flavours such as tomato salsa, onion & garlic, cheese, and others while emphasizing on the health benefits of the savoury biscuits.
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