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Screen less displays are the new technological displays that solve the problem of device miniaturization and replace devices of the display screens. Adoption of the innovation in the screen less technology is a crucial factor for the businesses in the screen less display market. Recent technological introduction of virtual reality, digital image processing immensely flourishes the global screen less display market. Screen less displays are extensively used in medical applications; hence, increasing the healthcare sector is anticipated to fuel demand for screen fewer displays. Rising transportation system requirements excels in the screen less display market as they are increasingly used in projecting maps of the surrounding area to track transportation activities.
The screen less display market is expected to witness strong growth due to the increasing demand for hyper-personalization in the user experience in gaming applications. Screen less displays are widely used across offices and corporates during presentations and meetings. The growing manufacturing sector across the globe give rise to the screen less display market as they are widely used in viewing virtual blueprints that use various images to identify parts replacements and operation information.
Increasing requirements of the technologically enabled screen less displays such as head-mounted displays, MR enabled displays acts as a key driver for the growth of the screen less display market. In addition to this, Extended features such as low power requirements, higher resolution images, larger portability, wide viewing angle, more verified colour with better brightness, and contrast over traditional screen displays attract peoples and drives for the growth of the screen less display market. For instance, in January 2020, Apple is planning to launch an MR headset that includes a 3D customizing face-fit module and head-mounted display for displaying a variety of content and to deliver ultimate comfort.
Enhanced privacy and security of the screen fewer displays help to increase the trust of the customers over them and fuels the demand for the screen fewer displays. Also, the screen less display requires lesser space than that of the traditional display, this propels the growth of the market.
However, the higher cost of the display screen, along with lesser awareness about screen less displays among developing countries, is expected to hinder the growth of the market.
Key Market Driver -
Increasing requirements of the technologically enabled screen less displays drives the market.
Key Market Restraint -
higher cost of the screen less display coupled with lesser awareness of them is expected to hamper the growth of screen less display market.
The global screen less display market consists of various key players such as Google Inc., Avegant Corporation, Microsoft Corporation, Synaptic Incorporated, Esterline Technologies Corp., BAE Systems, MicroVision Inc., RealView Imaging Ltd., EON Reality, etc.
The global screen less display market is segmented on type, by end-user, by applications, by verticals, and by geography.
Based on the type, a screen less display market is segmented into categories such as visual image displays, retinal displays, and synaptic displays. The virtual image display category is projected to hold major share of the global screen less display market owing to the increasing use of holograms for the image displays that can be easily stored on the devices or can be connected to the projectors for accessing image contents.
Based on applications, the screen less market is segmented into holographic projections, head-mounted projections, and head up projections. The holographic projection segment is projected to witness major share of the screen less display market as they are cost-effective, and holographic projections provide touchless 3D experiences along with high quality.
On the basis of verticals, global screen less market is segmented into aerospace and defence, automotive, healthcare, and consumer electronics business verticals. Healthcare vertical is expected to hold major share of the screen less display market due to increasing use of screen less displays by the physicians to view infected areas during patient’s surgery using VRD technology.
Based on geography, a screen less display market is segmented into North America, Europe, Asia Pacific, South America, Africa, and the Middle East.
North America segment is expected to hold the major share of the global screen less display market. The developed country, such as the US, is expected to dominate the North American region owing to the huge technological advancements in the screen less displays in the United States. For instance, in 2017, Google launches Google's assistant screen less smart display at the Echo Show 2017 in the United States.
In addition to this, the large population in the United States is inclined towards playing AR/VR video games that use AR/VR head-mounted displays. According to Nielson.org, in 2018, nearly 64% of the population in the US are gamers and in that more than half of the population heard about any one of the AR/VR video game devices.
Asia Pacific regions are expected to witness faster growth in the screen less display market. The leading countries in the electronics manufacturing sector such as Taiwan, South Korea, India and China and many others play a significant role in the development of the screen less display products owing to the countries' large investment in technologically innovative products. According to the World Economic Forum (WEF), China has grown rapidly in the investments in R&D at the annualized rate of 13.1% by 2017. Increased investment in the Innovative products attract consumers and businesses to purchase the screen less display products as per their requirements and propels the global screen less display market.
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