Shapewear Market Size, Share, and Industry Analysis By Type (Bodysuits, Underwear, Shorts, and Others), By End User (Men, Women, and Unisex), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2026-2034

The global shapewear market size was valued at USD 2.99 billion in 2025. The market is projected to grow from USD 3.24 billion in 2026 to USD 6.03 billion by 2034, exhibiting a CAGR of 8.09% during the forecast period.

The global shapewear market is witnessing significant expansion over the forthcoming years driven by a rise in consumer inclination toward fitness activities. Shapewear is a type of garment that is designed to contour and shape the body by creating a smoother and streamlined body shape. These products are made from raw materials such as spandex, nylon, and others, and they are available in various styles, including high-waisted shorts, bodysuits, and camisoles. Furthermore, these garments work by compressing and redistributing body fat and include features such as underwire support, built-in bras, and others.

The COVID-19 pandemic adversely impacted the global shapewear market. The complete closure of domestic and international borders, lack of raw material availability, gym closures, decline in gym memberships, supply chain restrictions, and others are the factors that hampered the global product demand.

Shapewear Market Driver

Surge in Consumer Inclination toward Fitness Activities to Boost the Market Growth

The increase in consumer awareness regarding health and fitness activities globally will further drive the shapewear market growth. The rising government and private organization's inclination to promote the benefits of physical fitness has played a significant role in the physical fitness & wellness industry.

According to the Health & Fitness Association, in the U.S., fitness facilities had a record of 72.9 million members in 2023, which represents 23.7% of the U.S. population. Thus, a rise in consumer awareness toward physical activities and increased participation of individuals in fitness facilities such as gyms, martial arts, yoga studios, and others are resulting in fueling the product demand.

Shapewear Market Restraint

Increase in the Availability of Counterfeit Shapewear Products to Restrain the Market Growth

Counterfeit products are made by using inferior raw materials and poor manufacturing practices, which result in damaging the brand’s reputation and also lead to financial loss. The counterfeit products capture market share from legitimate brand owners and result in decreasing revenue, declining sales of original products, diminished innovation, and others.

Furthermore, counterfeit products are serious risks to consumer safety and well-being as these products do not adhere to quality requirements and regulatory standards. Thus, the surge in the availability of counterfeit products globally restrains market growth.

Shapewear Market Opportunity

Increase in the Use of Smart Material in Producing Shapewear Products to Favor Market Expansion

The surge in the use of adaptive and smart materials, such as recycled fabrics or biodegradable fibers, in making shapewear products will further drive the market growth. The smart fabric includes moisture-wicking properties, which ensures that the garments remain breathable and dry even during physical activity.

Furthermore, an increase in the use of 3D knitting technology by manufacturers to create seamless and contoured shapewear products has further attracted a large consumer base worldwide. The inclusion of nanotechnology-infused fabrics in shapewear products for enhancing their durability and elasticity will further fuel the market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Advancement

Analysis by Type

Based on type, the market is segmented into bodysuits, underwear, shorts, and others.

The bodysuit segment holds a major market share owing to a rise in awareness related to fitness activities and fashion trends, especially amongst the young generation. Furthermore, the increase in the use of eco-friendly and sustainable raw materials in producing bodysuits by manufacturers will further drive the product demand.

The shorts segment is projected to grow at the highest CAGR during the forecast period. The availability of shorts in various colors, designs, shapes, and others for both men and women will further propel the product demand.

Analysis by End User

On the basis of end user, the shapewear market is segmented into men, women, and unisex.

The women segment dominated the market owing to a surge in the inclination of women toward maintaining proper body posture to enhance their appearance and confidence level will fuel the product demand.

The men's segment is anticipated to grow at the highest CAGR over the analysis period owing to an increase in men's membership in fitness facilities such as gym, yoga, and others.

Analysis by Distribution Channel

Based on distribution channel, the market is bifurcated into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment holds a major shapewear market share owing to a surge in the number of physical retail outlets such as supermarkets, convenience stores, and others in both developing and developed regions.

The e-commerce/online segment is anticipated to grow at a decent CAGR during the forecast period. Online retailers such as eBay, Flipkart, Amazon, and others provide the ease of purchasing the product 24/7 and they also provide high discounts, price assessment features, free shipping, and others.

Regional Analysis

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Based on region, the global market is classified into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America region dominates the global market. The rising consumer spending in maintaining physical fitness and easy availability of fashionable and attractive shapewear products for both men and women will further drive the market growth.

The Asia Pacific region is projected to grow at the highest CAGR over the analysis period owing to a rise in disposable income, growing population, urbanization, and other factors boosting the product demand.

Key Players Covered

• Spanx, LLC. (U.S.)
• CIFRA Srl (Italy)
• Shapellx (U.S.)
• NF Seamless(Turkey)
• S-shaper (China)
• ArtBright Shapewear Manufacturer (China)
• Rago Shapewear (U.S.)
• Wanzhanxing Apparel CO. LTD (China)
• Orhideja Lingerie (Latvia)
• Triumph Intertrade AG (Switzerland)

Key Industry Developments

• In April 2024, Shapellx, which deals in producing women’s shapewear brands, announced the launch of the INNER ARMOR shapewear collection. The launch would help the company enhance its product depth.
• In November 2023, Knix, which deals in manufacturing intimate apparel for women, announced the launch of leakproof shapewear. It is available in two different variants: the Leakproof High Rise Shaper Short and the Leakproof High Rise Shaper.