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Sippy cups are drinking cups designed for toddlers to prevent spills. Such products are available in different sizes and shapes across the global market. Nowadays, parents mainly prefer to buy Bisphenol A (BPA)-free sippy bottles to avoid the ill effects of the usage of chemical-based sippy cups used by toddlers. Flat-top sippy cups are widely popular among people as their toddlers can quickly get trained to bottle drinking by the usage of such cups.
Nowadays, companies are introducing various promotional campaigns to increase their brand image across the global market. For instance, in April 2018, CollapseAndGo, a baby bottle manufacturer launched a Kickstarter campaign for its baby bottle & sippy bottle products Collapsabottle and Collapsacup respectively to promote its baby products.
The recent introduction of innovative products by the companies is likely to attract the people towards buying such products thereby, driving the growth of the market. Also, growing awareness regarding the availability of a variety of baby care products is primarily driving the growth of the market. Additionally, large parental spending on their kids as well as the growing income of the population across the globe is further fuelling the demand for such products. According to the data presented by the American Progress Organisation, as of June 2019, 5.1 million working Americans spent an average of USD 250 per week on their kids.
Nowadays, due to the COVID-19 lockdown restrictions, people are largely spending their time in households and are able to take care of their children. This has provided ease in the parental spending on baby care items in many countries worldwide thereby, uplifting the market growth during the pandemic period.
However, increasing incidences of tooth decay among toddlers due to the usage of sippy cups are anticipated to restrain the market growth. Additionally, while consuming a liquid from a sippy cup, children usually turn the tip of their tongue down with each sip of liquid they take. It induces tongue-thrust and a delay in their oral motor development. This is expected to pose challenges to the demand for such products.
Key Market Driver -
Recent introduction of innovative products by the companies is expected to drive market growth.
Key Market Restraint -
Increasing incidences of tooth decay among toddlers due to the usage of sippy cups is anticipated to restrain the market growth.
The prominent players associated with the global sippy cup market are Munchkin Inc., NUK USA LLC, Koninklijke Philips N.V., Lucie’s List, TWISTSHAKE, Green Sprout Inc., LOLLALAND, TUM TUM TOTS, Sangenic International Ltd., Goodbaby International, and others.
The global sippy cup market is segmented based on product type, material, and geography.
Based on the product type, the market is segmented into spout, straw, and flat lid. The straw segment is expected to hold a major share of the market as toddlers more effectively like to learn a new skill of drinking with the help of straw cups. Additionally, increasing paediatrician’s recommendations for the straw sippy cups over other types is further likely to drive segmental growth.
By material, the global market is segmented into plastic, glass, stainless steel, and others. The plastic segment is expected to hold a major share of the market owing to the cost-effectiveness of the sippy cups made up of plastic material over other types. Additionally, the wide availability of plastic-based sippy cups of different colors in the various baby stores and supermarkets is likely to attract people towards buying such products thereby, driving segmental growth.
By geography, the global sippy cup market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America region is expected to hold a major share of the market owing to the large parental spending on baby care products in the countries such as the United States and Canada. This results in the larger revenues of the sippy cup products from the region. According to the data presented by the Financial Accountability Office of Ontario, as of 2018, the average annual cost of child care in Ontario, Canada reached USD 6,748.66. Additionally, the rising adoption of premium-quality baby care products among the population is further driving the market growth in the region.
Asia Pacific region is expected to grow at a faster rate for the global market owing to the presence of a large number of baby care stores in the countries such as China and India. This is likely to ease the supply rate of such products thereby, supporting the market growth in the region. For instance, as of 2019, Kidswant, a Chinese baby products retailer has about 227 offline stores in China. Additionally, the increasing number of the middle-class population, as well as their standard of living, is further driving the market growth in the region.
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