Sleep Tourism Market Size, Share & Industry Analysis, By Travel Type (Domestic and International), By Accommodation (Hotels, Resorts, Homestays/Villas, and Others), and Regional Forecast 2032

The sleep tourism market is set to register moderate growth over the forecast period. Sleep tourism, also recognized as nap holidays, involves travel for adequate relaxation and sleep. Individuals emphasize sleep along with relaxation activities such as spa treatments, Yoga, and parlor sessions during such holidays. Booking sleep vacations assists individuals in dealing with a lack of rest and sleep. Furthermore, an increasing number of individuals globally experiencing busy and stressful lifestyles prefer sleep tourism and trigger global market growth. Growing income levels result in increased spending on products and services that help in obtaining an appropriate amount of relaxation, further increasing the number of individuals opting for sleep tourism.

Sleep Tourism Market Driver 

Increasing Focus on Sleep Health to Drive Market Growth

Raising awareness regarding the significance of sleep health for overall well-being contributes to sleep tourism demand. Improving sleep health assists in reducing stress, enhancing cognitive functions, and boosting immunity system. In addition, numerous individuals throughout countries experiencing challenges in sleep quality and duration opt for sleep vacations and drive global market expansion. For instance, according to the National Health Interview Survey conducted by the National Center for Health Statistics, a U.S.-based government agency, in 2020, approximately 14.5% of the individuals in the country faced challenges falling asleep in the previous 30 days.

Sleep Tourism Market Restraint

High Cost to Hamper Market Growth

Several consumers across countries consider sleep tourism non-essential, as activities prioritized during the trip for relaxation, such as Yoga, swimming, and sleeping, can be easily experienced at home. Moreover, travelers typically prioritize other activities, such as outdoor adventures, games, and sightseeing, over sleeping during trips. In addition, sleep tourism includes multiple luxury and high-cost services such as sleep professionals, therapies, and high-end hotels, which limit demand among budget-conscious end users and hamper market growth. 

Sleep Tourism Market Opportunity

Expanding Sleep-Focused Hotels to Provide Growth Opportunities

Rising demand for services promoting relaxation and sleep has resulted in the increasing development of sleep hotels, favoring global market expansion. Sleep hotels provide amenities such as aromatherapy diffusers, spa treatments, massage services, specialized bedding, and sleep therapy sessions, which assist travelers in getting quality sleep, which boosts sleep tourism. Furthermore, raising wellness tourism trends paired with an emphasis on mental health, which includes quality sleep, is expected to trigger the number of nap holidays in the coming years. 

Segmentation

Analysis by Travel Type

Based on travel type, the market is bifurcated into domestic and international. The domestic segment will lead the market throughout the forecast period. Convenience and cost-effectiveness are the major factors driving domestic sleep tourism. Domestic trips are significantly more economical than international vacations, do not require visas, and involve shorter journeys, supporting segmental growth. The international segment will grow at a considerable rate in the coming years. A sizable number of tourists prefer international trips as they increase the number of sleep hotel options and assist in disconnecting from their daily routine and focusing on relaxation. Moreover, increasing consumer income levels will favor segmental growth in the near term.

Analysis by Accommodation Type 

Based on accommodation type, the market is segmented into hotels, resorts, homestays/villas, and others. The hotels segment held the largest market share in 2024, backed by various amenities provided by hotels that enhance convenience and comfort. Increasing construction of sleep-focused hotels further accelerates the segment’s expansion. The resort segment with grow at the highest CAGR in the coming years. The growing popularity of wellness resorts offering facilities such as sleep sessions, aromatherapy, and meditation to promote relaxation and sleep fuels the segment’s growth. In addition, the focus of resorts on privacy and unique experiences increases consumer interest. 

Regional Analysis

By region, the market is divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America. 

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North America dominates the global sleep tourism market, favored by numerous corporate professionals throughout the region who are experiencing hectic lifestyles and prefer vacations that help in improving sleep and mental health. Well-established hospitality companies such as Hilton, Westin Hotels, and Castle Hot Springs offer a range of facilities that improve the guest’s sleep quality, further boosting regional growth. 

Europe held the second-largest market share in 2024. Countries such as Norway, Portugal, Switzerland, Belgium, and Italy are popular for sleep tourism in Europe. Moreover, various appealing destinations and diverse landscapes increase interest in the region for sleep holidays. 

Key Players Covered

• Hilton (U.S.)
• Mandarin Oriental Hotel Group (Hong Kong)
• Careys Manor (U.K.)
• Pan Pacific Hotels Group (Singapore)
• Waldorf Astoria Los Cabos Pedregal (Mexico)
• Castle Hot Springs (U.S.)
• Canyon Ranch (U.S.)
• Ruby Lucy Hotel (U.K.)
• The Laslett (U.K.)
• InterContinental Hotels Group PLC (U.K.)

Key Industry Developments

• In March 2025, Westin Hotels, a U.S.-based hospitality company, celebrated World Sleep Day by providing multiple wellness services, such as in-room sleep infusion tea, premium sleep kits, and sleep-promoting cuisine throughout its Asian properties.
• In June 2023, Emma, a Germany-based D2C sleep company, introduced a collection of secluded sleep vacations, including properties and locations providing the company’s popular sleep products and services promoting relaxation.